City dweller who can’t sit still. Collector of miles, fervent deal junkie. Believer in Mercury Retrograde. Purveyor of brands, disciple of marketing. Solver of problems, defier of odds. Hitchhiker on the windy road of entertainment marketing. Cannes Lion Winner. Entrepreneur, mom of 3, trying to keep it sane. Having worked in or touched upon countless industries from toys to chocolate, sports drinks to music I have honed my skills as a master tactician. Known as the trail-blazing rain maker I have developed new lines of business and launched omni-channel campaigns that influence thought, perception and behavior in Consumer Goods, Advertising, Confection and Retail. I see opportunity where many see obstacles. Every day I do what I love – creating something that no one has ever done before. In 2011, I founded ent! Marketing - a one of a kind, full service branded entertainment agency. Looking to change the way brands work with their agencies, I focused in on being nimble, agile, and unique. I built a network of creatives, show producers, talent buyers, digital specialists, content developers and technicians. Our customized teams deliver custom results. We work on everything from shopper marketing to trade incentives, loyalty to events – all using entertainment to drive the message and engage the fans of brands. My mission is to inspire brands to be braver. From sponsorship execution strategy, loyalty programs and on-pack promotions to fulsome entertainment platforms I have built some of the most ingenious entertainment programs for some of the biggest brands in North America. Together with my fearless team, we have helped brands like Coca-Cola, Google, YouTube, Samsung and Pringles create powerful micro-moments for their consumers through dynamic entertainment experiences with results to prove it. I have over a decade of experience and a lifetime of passion to weave and leverage brand stories into entertainment properties. I believe that every brand needs an entertainment expert, even if they don’t think they do. Drop me a line, I would love to show you how entertainment can impact your marketing. Libby@entmarketing.com