Spearheaded comprehensive digital marketing initiatives aimed at enhancing brand visibility and engagement with this brand-new digital platform for healthcare research.Established designed and implemented a weekly email newsletter strategy, effectively driving traffic and increasing brand awareness and participation in survey studies. Collaborating with the editorial team, I played a pivotal role in crafting relevant and captivating content for the organization's website, LinkedIn, and various social media channels to bolster wmnHealth's online presence and foster meaningful connections with the target demographic.As project manager, I lead a team of designers and content producers dedicated to optimizing social media platforms. This involved strategic planning, content creation oversight, and implementation of campaigns to ensure a cohesive and impactful online presence.This involved:Analyzing competitors, seeking inspiration, and identifying noteworthy brands.Considering pain points and external factors.Outlining goals and key performance indicators (KPIs) for measuring success.Working closely with SEO consultant to best understand and implement important keywords and search terms in website and blog content.Focused on:Articulating the target audience and creating audience personas to understand their needs.Developed a plan for:Content creation and rollout calendar for the initial October launch and beyond to the end of 2022.Identified the:Best channels for digital messaging, making recommendations and implementing new platforms.Established and defined:Brand voice and messaging.Implemented:Email marketing setup, content plan, and strategies for growth.Concluded with:Measurement and reporting for assessing performance.

I’m a self-taught cake designer and baker who is passionate about both the art and science of food. I paint and sculpt with buttercream and I love how adding a bit of heat to simple, real ingredients can create pure gold.I offer private classes for groups or one-on-one. Want to learn cake skills with your best buds? Hosting a bridal shower and want lots of cake? Simply looking to up your own cake game? Contact me and let’s talk. Why sift? When I was a younger baker, sifting was the step that I would always skip. It simply stood in the way of getting those delicious baked goods into my mouth! Now that I’m more seasoned, I look at sifting as part of the ritual of baking. It reminds me to slow down, be patient. Don’t rush the process. It’s a good lesson for life. In the end, this patient practice gives us a lighter, finer, more tender result.

Sago Mini is a small team of designers and developers who are passionate about making amazing play experiences for children. We create award-winning digital toys that children love and parents trust. Our apps build on kids' natural sense of wonder, creativity and curiosity. But don’t take our word for it, look for our work on the App Store and see for yourself!

For 12 years with the Interactive group at national cable network TELETOON, I helped create some really awesome internet! We produced games, hosted hundreds of contests, promoted events, aired TV online, tried new ways to help fans interact with their favourite shows, and had a ton of fun doing it.Manage the conceptualization, design and production of Interactive Sales Promotions and Digital Sales campaigns for world-class brands across 6 national broadcast networks, English and French.Act as production manager and liaison between designer/producers and programmer/developers, facilitating communication with all aspects of the development process. Streamline production process and shorten timelines to keep up with increasing client needs, successfully delivering all projects on time and on budget.Contribute knowledge and expertise of industry trends to ensure optimum execution of all online Sales Promotions.Provide support for Sales Promotions’ fostering of relationships with clients and agencies, through the development and production of creative briefs, game concepts, mockups, wireframes and flows where required.Help achieve Interactive Sales target by supporting the Sales Promotions department to envision and efficiently execute successful online programs for our clients.Client list includes: Warner Bros., Marvel, Kraft, Lucasfilm, Sony Entertainment, Hasbro, Mattel, Kelloggs, Ubisoft, Nintendo, Lego, and McDonalds.- teletoon.com- teletoonatnight.com / teletoonlanuit.com- teletoonretro.com- cartoonnetwork.com- adultswim.ca- YTV.com

Creative Director, Usability Expert and Content Manager for teletoon.com, teletoonretro.com, teletoonatnight.com / teletoonlanuit.comResponsible for development of internal and external content, working closely with external producer partners in creating interactive content while maintaining high standards of usability and design.Manage project workflow with Interactive team designers, coordinators, developers and external production teams, for both day-to-day and major brand initiatives.Contribute to Interdepartmental strategy and planning, lead education on best practices and Interactive standards.Provide leadership and direction to team of three - designer, producer, coordinator.