Libby Croak Email & Phone Number

Santa Barbara, Ca, Us

Santa Barbara, Ca, Us

Oversee strategy and operations of owned marketing channels, including SEO, affiliate, email, mobile app, and SMS channels, accounting for 40% of direct-to-consumer (DTC) vertical revenue at electronics manufacturing company. Lead team and manage multi-million dollar budget. Collaborate with global cross-functional teams to drive sales and product engagement KPIs. Partner with indirect procurement team on RFPs, vendor selection, and contract negotiation. - Overhauled strategic direction for affiliate program, increasing return on ad spend (ROAS) 156% YoY by executing RFP for new agency partner and collaborating to implement key cost savings and operational efficiency.-Increased non-branded traffic 40% YOY for DTC business by transitioning SEO in house and hiring Sonos’ first SEO SME to establish new operating rhythms and workflowsSKILLSCross-Functional CollaborationLifecycle Marketing StrategyStrategic PlanningDigital MarketingRevenue Growth

Santa Barbara, Ca, Us

Partnered closely with VP of DTC business vertical as chief of staff. Coordinated biweekly leadership team meetings and monthly vertical All Hands meetings, standing in for VP during executive meetings as needed. Identified and investigated strategic growth opportunities for DTC business, creating buy-in documents and presentations for high-potential options while delivering rationalization for opportunities not in alignment with business goals.-Collaborated with VP of DTC on strategic communication and change management plan throughout team reorganization and transition from regional to global P&L for verticals.-Orchestrated highly successful multiday, offsite strategic planning meetings for DTC leadership team.SKILLSCross-Functional CollaborationStrategic PlanningTeam LeadershipRevenue GrowthDigital Marketing

Santa Barbara, Ca, Us

Santa Barbara, Ca, Us

Created communication strategies and defined target audiences for major go-to-market events, including new product launches and promotions, as member of newly formed, rapidly growing team. Delivered briefings and feedback to creative team on communications design. Conducted thorough stakeholder review process across departments to understand cross-functional needs and inform production team. Executed global campaign strategy across 15 languages and geographies.-Spearheaded successful proof of concept and complex integration of behavioral retargeting programs, ultimately scaling programs, growing revenue 37%, and increasing ROAS from 12.6% to 20.2%.-Built trust with senior leadership based on outstanding performance and selected to lead 5-member team for 5 months during senior manager leave of absence.SKILLSCross-Functional CollaborationMarket Research & AnalysisInnovation LeadershipData-Driven InsightsRevenue Growth

Seattle, Wa, Us

Served as lead strategist on top accounts at boutique digital marketing agency. Designed lifecycle communication plans for owned digital channels driving revenue growth and customer engagement. Owned program reporting, delivering channel performance reports weekly to clients’ internal brand teams and quarterly to senior leadership. Partnered closely with data analysts to assess information from client platforms, develop key insights, and create data-driven recommendations for top marketing program opportunities.-Influenced millions of customers to self-enroll in major airline loyalty program after merger, saving client substantial time and resources by executing highly effective customer communication strategy. Delivered ongoing reporting and quarterly business reviews throughout project.-Partnered with high volume retail brands to successfully migrate email service providers (ESPs), serving as agency’s email deliverability SME and ESP onboarding specialist creating strategic planning that enabled clients to maintain seamless operations during transition with no negative impact to deliverability.SKILLSCross-Functional CollaborationMarket Research & AnalysisData-Driven InsightsStrategic PlanningDigital Marketing

Boston, Ma, Us

Led strategic planning and execution of business-to-business (B2B) email marketing campaigns, overseeing process end to end, and served as only SME on advertising team at industry-leading media organization. Implemented and administrated Pardot ESP and landing page builder, including adjusting platform code and defining target audiences. Drove customer acquisition and retention by creating engaging email content, streamlining production process to ensure responsive emails in alignment with best practice standards.-Boosted average open rate 14% for B2B marketing emails and average click-through rate 45%, which increased traffic to B2B landing pages 30%.-Increased secured advertising dollars from high-end magazine Design New England by creating and delivering comprehensive, highly effective digital marketing strategy.SKILLSCustomer EngagementInnovation LeadershipStrategic PlanningRevenue GrowthDigital Marketing

Arlington, Va, Us

Watertown, Massachusetts, Us