Libby Duncan Email & Phone Number

Lexington, Ky, Us

Lexington, Kentucky Area

Account Planner for UK's Marketing & Brand Strategy division. I manage marketing projects and communications for the Student & Academic Life division as well as UK Online.

Lexington, Kentucky Area

Lake Forest, Il

- Led communication efforts and reviewed and edited communications for 12 school-based program sites- Managed swag merchandise restructure and updated organizations brand identity and style guide- Produced and edited brand collateral materials - Developed and maintained social media and website content leading to the successful increase of Instagram followers by 20% in 6 months- Assisted with project development, strategy, and production of video legacy project

Greater Chicago Area

• Created/established the Marketing Department and oversees all internal and external communications including newsletters, annual reports, website content, social media, promotional materials, literature• Led the development of multi-year Marketing Plan with a focus on digital marketing efforts• Develop annual public relations plan, materials (press releases and alerts), calendar, initiatives, and serve as lead media coordinator for all events, interviews, and performances with local and national media including NBC Nightly News, Voice of America, WTTW, and ABC7• Aid in pre-event strategies, setups, collateral design, promotion, sponsorships, audio/visual elements, media relations, VIP and special guest logistics, and day-of coordination for over 15 annual events, fundraisers, and special meetings• Managed the rebranding process for Merit’s new logo and sub-brands including trademark submissions as well as the implementation of two new website designs• Supervise Graphics & Social Media Associate as well as a creative team of 10 freelance professionals and vendors• Responsible for creating and managing yearly marketing strategy, timeline, project cost estimates, and $80,000 budget for the marketing department• Serve as a member of Merit’s Management Team and Strategic Planning Steering Committee and work cross-departmentally

Decatur, Illinois Area

• Managed annual media pitch calendar as well as created and distributed press releases to area media for all programs, events, and tournaments at the Park District’s 3 golf courses, zoo, airport, fitness center, and parks• Planned and supervised 15-20 events and meetings annually, coordinated volunteer groups for 4-5 yearly community events, and prepared for management/community leader meetings, press conferences, and public forums with up to 300 attendees• Implemented and maintained all aspects of Park District’s multimedia marketing including revamp of district’s website, online registration system, social media channels, and a promotional email database • Responsible for management and event logistics including literature, giveaways, press kits, design set-up, staffing, day-of coordination, and wrap-up for expos, golf outings, performances, fundraisers, LPGA and USTA sports tournaments, and luncheons• Collaborated with internal and external partners including sponsor relationships for 12 corporate clients• Contributed to the strategic development of annual advertising budget, timelines, placements, and ad production• Produced and prepared show script for Park District’s 60-minute weekly talk radio show, Parks at 5• Appointed to the 2011 Illinois Parks & Recreation Association’s Communication Task Force• Extensive experience working with federal, state, and local officials and board of trustees

Nationwide

• Increased brand awareness with massive national grassroots marketing campaign for consumer goods by engaging over 800,000 consumers in the first year• Collaborated, managed and interacted with team members, in-market staff and consumers• Served as tour spokesperson for media inquiries and live interviews• Oversaw site setup and management of every event (approximately 180 site exhibitions and 30 events a year). Events included LPGA Kraft Nabisco Championship, Pacific Life Open (now the BNP Paribas Open), Portland Women’s Expo, Rock ‘n’ Roll ½ Marathon – San Jose, and more • Managed event database along with creating weekly reports and coordinating team travel arrangements• Oversaw logistics for marketing tour materials and supplies

Lexington, Kentucky Area

• Developed a list of more than 1,000 Kentucky banks to solicit potential customers for Keeneland Racetrack• Updated and maintained comprehensive database of 2,000 individual racetrack attendees• Attended meeting at local NBC affiliate surrounding sponsorship of Best of the Bluegrass Week 2004

Lexington, Kentucky Area

• Assisted with various office task including purchase orders, shipping and receiving, implementing a catalog mailing database, preparing meeting minutes for distribution, creating and maintaining off-site retail account invoices• Trained more than 20 store employees on Retail Star computer software• Assisted various dignitaries and high profile clientele with business transactions

Bachelor Of Science, Integrated Strategic Communications

Activities and Societies: Alpha Xi Delta Sorority, American Advertising Federation• Advertising Account Management/Public Relations.

High School Diploma

Activities and Societies: National Honors Society