Director Of Creative Marketing
Kalco Lighting & Allegri Crystal By Kalco
Created and coordinated seasonal product supplemental layouts for Kalco Lighting and Allegri Crystal, overseeing conceptual design, product content, and creative copy. Additionally, planned, directed, and built bi-annual master publications for each brand including creative ideation, typography and color palettes.Managed daily activities and acted as internal liaison for creative agencies, marketing teams, media outlets and key designer partnerships. Fostered and grew relationships with industry leaders and online influencers through mutually beneficial initiatives. Established and maintained original social media presence and digital footprint for both Kalco Lighting and Allegri Crystal brands, including active user engagement and regular audits of ecommerce partners for quality control.Prepared for industry markets in Dallas, Las Vegas, and High Point including product merchandising, market sensitive collateral, organized special events, and managed daily catering. Collaborated with product development teams to plan marketing campaigns and promotional strategies aligned to scheduled product releases. Implemented and organized digital asset library and video content to facilitate cohesive product releases in a B2B environment. Collaborated with customer marketing teams to enhance digital product promotion and provide more detailed product knowledge.Researched, designed and presented monthly live webinars focusing on current design trends, providing context and featuring interviews with popular designers.