Hart + Man provides digital marketing, design services and creative direction to help brands connect the dots across categories. We have experience in special project management, print projects, digital marketing strategy, email marketing, social media, branding, collaborative partnerships, media placement and trend driven art direction.

Created and coordinated seasonal product supplemental layouts for Kalco Lighting and Allegri Crystal, overseeing conceptual design, product content, and creative copy. Additionally, planned, directed, and built bi-annual master publications for each brand including creative ideation, typography and color palettes.Managed daily activities and acted as internal liaison for creative agencies, marketing teams, media outlets and key designer partnerships. Fostered and grew relationships with industry leaders and online influencers through mutually beneficial initiatives. Established and maintained original social media presence and digital footprint for both Kalco Lighting and Allegri Crystal brands, including active user engagement and regular audits of ecommerce partners for quality control.Prepared for industry markets in Dallas, Las Vegas, and High Point including product merchandising, market sensitive collateral, organized special events, and managed daily catering. Collaborated with product development teams to plan marketing campaigns and promotional strategies aligned to scheduled product releases. Implemented and organized digital asset library and video content to facilitate cohesive product releases in a B2B environment. Collaborated with customer marketing teams to enhance digital product promotion and provide more detailed product knowledge.Researched, designed and presented monthly live webinars focusing on current design trends, providing context and featuring interviews with popular designers.

Managed outside marketing partnerships and industry memberships, oversaw regular company-wide communications via email marketing channels using business graphic design best practices. Crafted project proposal presentations in collaboration with estimation and project management teams to prepare bids that include visual assets and itemized costing. In charge of planning company-wide events, handling aspects such as gifting, catering, and entertainment arrangements.Coordinated on-site photo shoots for completed projects, which involved scheduling sessions, preparing equipment, and capturing professional imagery to showcase our work effectively.

Spearheaded the development and construction of marketing plans for five individual transportation product lines, ensuring alignment with overarching business objectives.Refined creative marketing endeavors, which encompassed graphic design, copy creation, and the formulation of branding strategies and visual identity.Oversaw and evaluated marketing opportunities, managed media budgets, and nurtured advertising relationships to optimize campaign performance and reach.Responsible for composing and disseminating company press releases, leveraging e-mail marketing support, and coordinating with industry partners to enhance visibility and engagement.

Contributing Writer - Fashion and Arts - Current Events

Oversaw and coordinated bi-annual cooperative advertising “magalogs”. Composed RFP’s to explore creative talent and potential production partners. Evaluated brand investment, documented contracted product merchandising, and provided weekly project progress reporting. Acted as primary point-of-contact and Project Manager for the Zappos Life project, maintained project schedules, allocated budgets and managed vendor partnerships.Participated in category-specific markets to build and establish robust partnerships with high-volume brands, aiming to maximize cooperative advertising dollars with more targeted, shared goals.Managed and expanded vendor relationships, overseeing a brand portfolio encompassing over 500 brands.Coordinated cooperative-specific initiatives, which included managing assets, executing tailored marketing campaigns, and collaborating with internal departments to achieve optimal outcomes.