Hi - I’m Libby 👋. I help startups implement and improve their marketing-led growth engines. I believe marketing is a system that must be delicately balanced to work and is a function that is deeply misunderstood (by marketers & nonmarketers alike). Structured thinking and speed to output are my superpowers, so if you’re looking for a channel specialist, I’m happy to introduce you to some great ones. But if you need a holistic, thoughtful approach to growth that will help you uncover blindspots, focus on the growth levers that matter, and hire the right talent, let’s chat!I pivoted into marketing later in my career after spending time in GM and Strategy & Ops roles, so I bring a systems-thinking approach to marketing challenges. I bring together lessons from my early-stage experience leading marketing at Realm (1st marketer; grew from 0 to 50k customers), scaling experience as Head of Marketing at Caviar (acquired by DoorDash; 3x revenue growth ~$80 to ~$250M), and, most recently, my consulting experience across 15+ clients.Specialties: growth strategy, customer acquisition, lifecycle marketing, marketing analytics, CRM, customer insights, conversion optimization, product marketing, A/B testing, growth roadmaps, scenario planning, growth modeling