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@myrealm.co
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Libby Weissman is listed as Helping startups navigate growth at Libby Weissman Consulting, based in New York, United States. AeroLeads shows a work email signal at myrealm.co and a matched LinkedIn profile for Libby Weissman.
Libby Weissman previously worked as Owner at Libby Weissman Consulting and Expert In Residence at Aux Insights. Libby Weissman holds Master Of Business Administration (M.B.A.), Innovation & Entrepreneurship, Management & Organizations, Marketing from Northwestern University - Kellogg School Of Management.
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Hi - I’m Libby 👋. I help startups implement and improve their marketing-led growth engines. I believe marketing is a system that must be delicately balanced to work and is a function that is deeply misunderstood (by marketers & nonmarketers alike). Structured thinking and speed to output are my superpowers, so if you’re looking for a channel specialist, I’m happy to introduce you to some great ones. But if you need a holistic, thoughtful approach to growth that will help you uncover blindspots, focus on the growth levers that matter, and hire the right talent, let’s chat!I pivoted into marketing later in my career after spending time in GM and Strategy & Ops roles, so I bring a systems-thinking approach to marketing challenges. I bring together lessons from my early-stage experience leading marketing at Realm (1st marketer; grew from 0 to 50k customers), scaling experience as Head of Marketing at Caviar (acquired by DoorDash; 3x revenue growth ~$80 to ~$250M), and, most recently, my consulting experience across 15+ clients.Specialties: growth strategy, customer acquisition, lifecycle marketing, marketing analytics, CRM, customer insights, conversion optimization, product marketing, A/B testing, growth roadmaps, scenario planning, growth modeling
Listed skills include Strategy, Strategic Planning, Business Strategy, Corporate Development, and 19 others.
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A career timeline built from the work history available for this profile.
If you are unsure how to acquire and retain new customers, I can help.I’m a marketing partner to consumer services and technology companies. I help with "1 to 10" marketing problems for seed-Series B startups. Typical industries: health tech, local/ops heavy marketplaces
New York City, Ny, Us
Realm is a data & insights platform helping homeowners to make smarter financial decisions.As the first marketing hire, I stood up an integrated marketing function from scratch, supporting the launch of first web-based product in Feb 2021 and first mobile app in March 2022. I recruited & developed a team of 5 across content, partnerships, CRM & growth, and experimented with a wide variety of channels before building out a new product to drive lead generation through real estate agents.KPIs include: new customer acquisition, sales qualified leads, conversion
San Francisco, California, Us
Oversaw brand, creative, product marketing, growth (acquisition + CRM) and marketing analytics for Caviar.KPIs include: brand awareness + perception, new customer acquisition, CPA, payback period, incremental orders
San Francisco, California, Us
Led team of 10 marketers & analysts focused on consumer growth spanning acquisition, engagement and retention. Managed performance across all paid (search, affiliate, mobile, direct mail, OOH, social) & owned (email, push, in product) channels. Partnered closely with product, strategy, finance and brand leads.KPIs include: new customer acquisition, CPA, activation rate, retention, incremental revenue
San Francisco, Ca, Us
Caviar was sold from Square to DoorDash Nov 1, 2019
San Francisco, Ca, Us
Owned P&L for Caviar Chicago operations. Oversaw sales, account management, operations and marketing to double market share in 18 months. Developed and executed exclusivity playbook to win with 10 key accounts & drive 14% of quarterly revenue and oversaw sales efforts to scale supply from 250 to 550 restaurants.KPIs include: orders, gross profit, revenue
Oakland, Ca, Us
My focus was on product strategy & marketing operations. I spent half of my time partnering with our analytics teams in marketing, product, finance and sales to implement tools and processes to make our business more efficient. The other half was spent partnering with our product team to drive new content and programming strategy, covering content acquisition, publishing tools, monetization strategy, and listener UX design.Areas of expertise: growth marketing, content strategy, scaling operations, process development, influence management, product strategy
Boston, Massachusetts, Us
As a management consultant, I developed a wide range of expertise in growth strategy, due diligence, and corporate development across a variety of industries. I had the opportunity to work on diverse teams based within the US and Asia and to team with clients in sales, finance, operations, and marketing roles. I learned how to break down a complicated problem and analyze its parts, how to work under pressure and with limited information, and how to build a motivated and efficient team.Areas of expertise: international expansion, corporate development, M&A, growth strategy, pricing strategy, customer segmentation, project management
Santa Monica, California, Us
I pursued a secondment at UMG to explore my passion for working with creative products. As a member of the Corporate Development and Strategy team, I worked on defining strategic objectives for the company, analyzing ways to grow revenue from existing assets, and investing in high-potential startup opportunities.Areas of expertise: venture capital, M&A, business development, corporate strategy, digital strategy
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Libby Weissman works for Libby Weissman Consulting.
Libby Weissman is listed as Helping startups navigate growth at Libby Weissman Consulting.
AeroLeads has found 1 work email signal at @myrealm.co for Libby Weissman at Libby Weissman Consulting.
Libby Weissman is based in New York, United States while working with Libby Weissman Consulting.
Libby Weissman has worked for Libby Weissman Consulting, Aux Insights, Realm, Doordash, and Square.
You can use AeroLeads to view verified contact signals for Libby Weissman at Libby Weissman Consulting, including work email, phone, and LinkedIn data when available.
Libby Weissman holds Master Of Business Administration (M.B.A.), Innovation & Entrepreneurship, Management & Organizations, Marketing from Northwestern University - Kellogg School Of Management.
Libby Weissman is listed with skills including Strategy, Strategic Planning, Business Strategy, Corporate Development, Financial Modeling, Competitive Analysis, Content Strategy, and Digital Media.
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