Libby Olson Email & Phone Number

Grand Junction, Colorado, Us

As the COO of GROWL, I am dedicated to driving impactful results for our clients through data-driven strategies, marketing automation, and process optimization. GROWL is a growth marketing agency and MarTech consultancy committed to increasing revenue for SaaS and tech brands. My passion lies in fostering a collaborative and inclusive environment where innovation and creativity flourish. I am deeply committed to enhancing operational efficiency and maximizing profitability, ensuring that every aspect of our business contributes to our clients' success.At GROWL, we believe in the power of strategic thinking and cutting-edge technology to transform businesses. Together with our talented team, I am excited to lead our agency towards new heights, continuously pushing the boundaries of what's possible.

Boca Raton, Florida, Us

As the VP of Digital Marketing at Cinch Home Services, I'm a customer-centric and tech-savvy leader, driving transformative growth through innovative digital strategies. With data-driven insights, I orchestrate targeted campaigns to enhance brand visibility and engagement. Collaborating across teams, we deliver intuitive digital experiences that build lasting customer connections. Passionate about innovation, I stay ahead of industry trends, implementing cutting-edge technologies to revolutionize the homeowner protection experience. Together with our exceptional team, we are reshaping the industry and building a brighter, tech-driven future for our customers. Let's connect and explore the limitless potential in the digital realm! #DigitalMarketing #InnovationLeader #CustomerCentricity #BuildingBrands #CinchHomeServices

Denver, Colorado, Us

Oversee ongoing demand generation and digital marketing strategy for the Gates North American Industrial Market. Including: o Define and execute sales enablement strategy and implemented SAVO sales content solutions.o Established marketing automation strategy and oversaw Marketo implementation & adoption in the North America Industrial market. Work with internal and external teams to optimize and mature automation streams and lead qualification scoring. o Evolve content marketing strategy for NA Industrial organization to align market/audience specific campaigns with general demand generation initiatives.

Minneapolis, Mn, Us

As the Director of Marketing for 8thBridge I am responsible for all aspects of marketing from strategic planning through execution.o Defined and Published the 2nd Annual Social Commerce IQ™ Retail report to build on 8thBridge’s position as a thought leader in the social media space. Generated over 600 downloads within the first week of publication and received significant press attention.o Repositioned the messaging of the company from product-driven messaging to communicating the value of social data.o Defined launch strategy & messaging for the companies newest product release.

Broomfield, Co, Us

• Responsible for the overall brand experience of Aircell. Including corporate communications, partner communications, product experience, etc. • Developed a brand standards guide for all user experiences in Aircell products. • Responsible for concepting and executing all digital marketing initiatives including iOS apps, web properties, microsites, presentations, etc. • Manage marketing communications material targeted at C-level executives, flight departments, aircraft manufacturers and dealers.• Developed industry specific sales tools and messaging to assist regional managers selling into key markets.• Developed a social media plan to integrate relevant social tools as part of the marketing mix. Point person for emerging marketing tools and methods.• Manage the redesign corporate website to provide simple navigation and one-click surfing to the entire site. Site traffic increased by 18% and visits to the product area increased 265% in the first month.

Scottsdale, Arizona, Us

» Manage overall brand refresh campaign and overall brand image as it relates to communication materials, website, PR, etc.» Manage marketing communications material for retail and supply chain products including inventory, transportation and workforce management.» Conceptualize and write messaging copy for all trade shows, meetings, events and speaking engagements for the retail, petroleum and food service verticals material and coordinate with the design team to ensure quality and cost effective printing. Trade show traffic increased by 24% while printing costs were cut in half.» Manage the redesign of the corporate website in conjunction with a major rebranding initiative.» Coordinate with various partner organizations like Microsoft, Axsium, SAP and Oracle in joint marketing initiatives and securing event sponsorships. Achieved a 13% increase in leads generated by utilizing partner marketing initiatives.» Utilized SEO strategies to move RedPrairie to a prominent page 1 position on Google.com in key search terms.

StorePerform was acquired by RedPrairie in 2007.» Manage all marketing communications material for retail, petroleum and food service verticals.» Manage all trade shows, meetings, events and speaking engagements from pre-show promotion to lead follow-up; including set-up, vendor management, and staff coordination.» Design all print and electronic show promotions and interact with vendors to ensure quality and cost effective printing.» Managed trade show booth design to effectively communicate the company’s vision and position StorePerform as a thought leader while cutting show costs by a minimum of $5000 per show. Received BMA award.» Coordinated redesign of corporate website to effectively communicate the competitive advantage achieved through a partnership with StorePerform.» Developed Corporate Identity manual providing guidelines to ensure brand consistency across all external and internal communications.» Coordinate external communications in adherence to brand identify including website, e-newsletter, and print collateral.» Rebuilt corporate website and increased traffic and stickiness by 300%.

Birmingham , Gb

Trade Show and Event Management• Personally oversaw booth design to promote brand essence and work with product managers & applications engineering to design dynamic, eye-catching demonstrations. • Coordinated all pre-event requirements including space selection, show services, travel, and promotions. and supervised set-up/breakdown crew and manage booth staff to maximize qualified leads.• Facilitated post-show requirements including lead follow-up, expense reconciliation, and evaluation of show quality.• Personally managed all major events from on-site customer expos to annual national sales conference. Responsibilities include site selection, theme, registration, catering, entertainment, and audio/visual production and support.Communications Campaigns• Management of all communications material related to product launches, promotions, and sales incentives including design and production. Recipient of 8 BMA awards for various campaigns.• Marketing liaison between the company and the distributor sales force to ensure the Norgren was featured over competing lines. • Creation, placement and tracking of advertising in trade publications and monthly email newsletters.• Manage freelance designers for nationwide campaigns targeted at distributors and sales personnel, including direct mail, lunch & learn kits, promotional material and video production.• Market Development• Development of strategic marketing plans. Designed a template that became the international standard for the company • Selected as a team member for the highly respected “Six Sigma” quality initiative of the company.• Developed annual sales goals for all Regional and District Sales Managers.• Market sector research and trend forecast for both Sector Heads and International Marketing Team.

Bs-Business, Marketing

Certificate, Spanish Language Intensive Course