Libby Parks Email & Phone Number

Philadelphia, Pa, Us

Design and direct all creative related to Partner Marketing campaigns, both to and through Partners. I help operationalize Partner campaigns of many forms: Avalara, Partner Branded, and Co-Branded. I work closely with Partner Marketing leaders who manage key Partner Ecosystems: ERP, E-Commerce, and Accounting to develop campaigns to reach their customers and prospects. I design for channels and programs of all tactics: digital/display, app store listings, direct mail, social, landing pages, webinars, presentations and more. With a desire to consistently optimize creative, I am also actively exploring new ways to influence Partners and their customers as well. Creative for sponsorships, users groups, and sales enablement are areas of exploration. I am responsible for the entirety of the Partner Marketing creative development motion, determining the right resourcing model to meet the growing demand – by allocating resources across our internal team and managing contractors and agency partners.Experience with agile methodologies and project management tools such as Jira, Workfront.

Designed primarily for demand generation efforts, creating assets that directly impacted goals of the Prospect Marketing team. Actively managed multiple creative projects simultaneously while aligning with key strategic stakeholders to optimize marketing assets.

Promoted to Design Manager, to influence creative success across new channels, specifically print. Expanded responsibilities include agency management, partner team support, and direct mail campaign creative.

Conshohocken, Pennsylvania

Promoted to Digital Design Manager, assuming expanded responsibilities of digital creative testing. Owned creative production of all demand generation campaigns across digital channels: social media, email, paid display and onsite/in-platform. Contributed to over $6 billion in funded PayPal business loans. Personally produced an average of 300 creative assets per year.

Senior designer and in-house digital expert for PayPal Global Merchant Lending demand generation campaigns.Achieved an increased creative output and testing plans to satisfy marketing demands, an integral piece of the success and significant YOY growth of digital channels (16% over plan for 2019), channel expansion (2X 2018), and driving efficient CPAs. Coordinated with internal and external partners to guarantee time, cost-effective delivery of marketing assets.Mentoring junior peers and freelance contributors on channel and industry best practices by developing channel-specific ad templates, toolkits, documentation and training.Drove trend analysis for channel and industry creative, presenting quarterly Creative Trends pitches to marketing team and at leadership round tables that inspired expansion into new channels and testing methods.United creative team with campaign management to improve campaign efficiencies through establishment of campaign protocols, implementation of project management tools (Monday.com), and tracking of contributor timelines (specifically, holding stakeholders accountable for feedback in a timely manner.)

West Chester, Pa

Innovative creative strategy and design for small to enterprise clients.

Conshohocken, Pa

Swift Financial was acquired by PayPal on September 19, 2017: https://www.paypal.com/stories/us/paypal-officially-adds-swift-financial-to-fuel-more-dreamsEnd-to-end innovative digital creative design and strategy.

Broomall, Pa

Influenced strategy and design production for monthly omni-channel campaigns, including onsite marketing, email, display and direct mail initiatives.Doubled email CTR in six months via template redesigns and optimization strategies. Established email trigger streams for new and existing customers.Conceptualized and pioneered rebrand of auto loan application experience, resulting in an $1.5M increase number of applications within one year.Influenced a large-scale re-development of digital marketing strategy for FMFCU’s $1B brand and its subsidiary organizations, including vetting and negotiating external agencies and budgets to redesign FMFCU’s website.Coached junior marketing peers on channel and industry best practices, providing constructive feedback and support to regularly challenge creative standards.

Broomall, Pa

SFN is a subsidiary of Franklin Mint Federal Credit Union. Increased email CTR by 400% through creative optimization for email, display and portal marketing. Spearheaded redesign of company website and email marketing .

West Chester, Pa

Drove membership acquisition and retention through demand generation campaigns across social media, direct mail editorial, member testimonials and events. Doubled social media following across Twitter and Facebook channels.Organized marketing for West Chester Christmas Parade presented by QVC, a regional Philadelphia event garnering 40,000+ attendees.Spearheaded monthly Chamber marketing meetings and prioritized objectives, including partnership acquisitions and negotiations, budget allocation and channel expansions.