Elizabeth Rode Email & Phone Number

Dallas/Fort Worth Area

• Lead in the creation of consistent and ongoing communications activities that support employee engagement and firm awareness; recommend best practices for dissemination of key messages• Oversee corporate communication initiatives, including management of announcements program, press releases, intranet, and other internal/external communication efforts• Oversaw implementation of new intranet platform that streamlines internal communication efforts• Managed website redesign and coordinated development efforts with IT; update, develop, and maintain website content • Expanded firm's social media presence on LinkedIn and Twitter; manage corporate accounts

Dallas/Fort Worth Area

• Create and lead communication, brand, and marketing strategies for global company• Identify and implement marketing initiatives by collaborating with corporate executives, sales operations, and R&D• Build and execute marketing campaigns to educate customers, increase brand awareness, improve engagement, and drive product adoption leading to market share and sales growth• Expanded visual content by adding infographics and videos to website• Developed strategic brand redesign process and established a corporate brand standards manual• Introduce and improve departmental standard operating procedures to maximize resources• Manage and maintain vendor relationships – research and select vendors; negotiate pricing• Produce product literature, sales, and marketing collateral including case studies, presentation templates, letterhead, and flyers for multichannel distribution – includes graphic design, copy, and layout• Contributed extensively to the design and launch of new corporate website improving organic search results and website traffic• Provide marketing support to direct sales managers, manufacturers reps, and large distributor network

Dallas/Fort Worth Area

• Hired, trained, and supervised marketing department personnel, office coordinator, and receptionist• Grew in-house public relations efforts; developed editorial calendar; composed and distributed press releases• Increased access to digital product brochures with launch of new website and resource center• Developed initial digital marketing strategies; worked with SEO/PPC agency and oversaw internal creation/implementation of company’s social media presence (Twitter and LinkedIn)• Utilized CMS tools to update company website by adding and editing content• Organized and coordinated product training and sales events

Dallas/Fort Worth Area

• Distributed incoming sales leads, tracked lead quality, and generated monthly reports for sales• Managed trade shows including contracts, schedules, materials preparation, ordering, and shipping• Provided marketing support to all sales channels• Wrote and distributed bi-monthly e-newsletter for company associates and sales partners

M.A., Communication

B.A., Communication, Mass Communication