Elizabeth Rode Email & Phone Number

Dallas/Fort Worth Area

• Lead in the creation of consistent and ongoing communications activities that support employee engagement and firm awareness; recommend best practices for dissemination of key messages
• Oversee corporate communication initiatives, including management of announcements program, press releases, intranet, and other internal/external communication efforts
• Oversaw implementation of new intranet platform that streamlines internal communication efforts
• Managed website redesign and coordinated development efforts with IT; update, develop, and maintain website content
• Expanded firm's social media presence on LinkedIn and Twitter; manage corporate accounts

Dallas/Fort Worth Area

• Create and lead communication, brand, and marketing strategies for global company
• Identify and implement marketing initiatives by collaborating with corporate executives, sales operations, and R&D
• Build and execute marketing campaigns to educate customers, increase brand awareness, improve engagement, and drive product adoption leading to market share and sales growth
• Expanded visual content by adding infographics and videos to website
• Developed strategic brand redesign process and established a corporate brand standards manual
• Introduce and improve departmental standard operating procedures to maximize resources

Dallas/Fort Worth Area

• Hired, trained, and supervised marketing department personnel, office coordinator, and receptionist
• Grew in-house public relations efforts; developed editorial calendar; composed and distributed press releases
• Increased access to digital product brochures with launch of new website and resource center
• Developed initial digital marketing strategies; worked with SEO/PPC agency and oversaw internal creation/implementation of company’s social media presence (Twitter and LinkedIn)
• Utilized CMS tools to update company website by adding and editing content
• Organized and coordinated product training and sales events

Dallas/Fort Worth Area

• Distributed incoming sales leads, tracked lead quality, and generated monthly reports for sales
• Managed trade shows including contracts, schedules, materials preparation, ordering, and shipping
• Provided marketing support to all sales channels
• Wrote and distributed bi-monthly e-newsletter for company associates and sales partners

M.A., Communication

B.A., Communication, Mass Communication