Libby Derenthal Email & Phone Number

Denver, Colorado, Us

I am responsible for developing, executing, analyzing and optimizing Simply Good Food's e-commerce marketing strategy, programs and media campaigns. I am the day-to-day contact for implementation, ongoing optimization, management, and analysis of keyword search and display campaigns on Kroger.com and Instacart. I am accountable for maintaining a consistent ROAS, improving the performance of media campaigns through partner expansion, creative and audience optimization, and bid and budget strategy as well as ensuring the appropriate budget allocation by product category SKU.

Denver, Colorado, Us

Denver, Colorado, Us

I am responsible for developing, executing, analyzing and optimizing Simply Good Food's e-commerce marketing strategy, programs and media campaigns. I am the day-to-day contact for implementation, ongoing optimization, management, and analysis of keyword search and display campaigns on Amazon (AMS/AMG), Walmart.com, Kroger.com, Instacart, DTC, Shopify and Criteo as well as PPC and PLA placements across Google & Bing. I am accountable for maintaining a consistent ROAS, improving the performance of media campaigns through partner expansion, creative and audience optimization, and bid and budget strategy as well as ensuring the appropriate budget allocation by product category and ASIN/SKU.

Madison, Virginia, Us

I am responsible for the marketing, development, maintenance and optimization of Amazon, Target and Walmart eCommerce channels for Plow & Hearth, Wind & Weather and VivaTerra. These tasks include managing advertising spend and ACOS, content strategy and optimization, identify potential growth opportunities, identifying competition threats, implementing SEO practices within listings, analytical analysis on overall performance and relationship management both internally and externally.

Greater Denver Area, Colorado, Us

Manage relationships with Ecommence retailers such as Amazon.com and Chewy.com. Oversee Amazon SEO (AMS and AMG) and content. Manage Amazon Seller Central and Brand Registry. Drive traffic to our direct to consumer website with Google Adwords. Manage IMAP implementation.

Broomfield, Colorado, Us

At Exxel Outdoors I manage the online presence of our company on Amazon.com. Working with the marketing teams and sales team I manage content (A+ pages), products and promotions within the Vendor Central, Seller Central and Amazon Marketing Service (AMS) platforms.

Anoka, Minnesota, Us

Work closely with product line teams to get the best information and content on old and new products. Run and oversee all Amazon marketing campaigns as well as track their success. Work with the creative teams at Amazon as well as internally to ensure we have the best images and sales content across all brands.

Anoka, Minnesota, Us

Assist with national promotions, create special point of purchase displays and other go to market activities, work with the sales team on analyzing sales data and maintain relationships with national accounts.

Moline, Il, Us

My role is to focus on executing show and event activities for the Region 4 (United States and Canada) Sales Organization. This role manages all aspects of regional shows and events through professional management services that enable key customer touch points across multiple customer segments. My current divison is Maine to Florida with travel approx 50-75% of the time.

Moline, Il, Us

• Assisted in customer data acquisition by setting up customer factory visits, giving factory tours to potential customers, and documenting customer needs at focus groups.• Analyzed market share data for Zero Turn and walk-behind mowers and presented to senior management about the markets Deere should consider entering.• Researched competitive machines and published competitive product comparison documents for John Deere dealers to use when selling commercial mowing equipment.

Moline, Il, Us

• Planned, collaborated and completed customer advisory group. Coordinated logistics of bringing customers to factory and conducted interviews to determine gaps in current product portfolio.• Completed competitive round baler benchmarking and shared results with dealers and customers.• Published competitive comparisons for disc mowers in order to provide dealers and corporate marketing employees information about the advantages and gaps Deere has compared to competition.

Moline, Il, Us

• Instructed John Deere dealers on sales techniques, differences in competitive machines and how to sell John Deere equipment over our competitors.

• Ran social media accounts on Twitter, Facebook and YouTube. Used Facebook analytics program to determine what posts incurred more “Likes” and page visits.• Top Sales Associate with sales of up to $80,000 a month. • Led group rides and training classes on beginner cycling skills such as “how to change a flat tire”.

Moline, Il, Us

• Working in the Marketing Attachments group. Determining how to grow the attchments business to align with John Deere Company goals.

• Communicate with companies to test products for review. • Inform potential customers with out bias on products for purchase.

Moline, Il, Us

• Prepared trade show logistics, worked in CVENT.• Worked with Two Rivers out of Des Moines on Co-op letters as well as preparing advertisement and sales literature.

• Served cupcakes and assisted in day to day needs of the bakery.• Cashier and server.

Dubuque, Ia, Us

• Cold-called alumni and parents for donations to the Loras Finical Aid Fund.• Raised $11,000 dollars in the span of 2 months.

Moline, Il, Us

• Performed parts audit on tooling supplier.• Compiled supplier quotes and created graphs of costs for management.

Moline, Il, Us

• Assisted with class scheduling in John Deere Learning. Which is an online training software for John Deere.• Notify and manage safety training for John Deere Waterloo Works.

• Started a photography business and performed all duties, including marketing, price negotiation, scheduling, editing, printing and delivering the final images to customers. • Was the team photographer for the University of Northern Iowa Volleyball for two seasons.

• Photographed high school and college sports events as well as a variety of area activities.

• Sales Associate; Barn Happy; Ran the cashier as well as served and prepared food.

Facilitated 200 students in the HOBY Youth Leadership Conference.

A Bachelor Of Art, Marketing

High School Diploma, High School/Secondary Diplomas And Certificates