Libby Shamblin Email & Phone Number

I am the driving force behind every visual output. My reach expands across every department and platform. I am responsible for the visual integrity of StartCHURCH and related flagships.* Designed a successful email campaign and landing page that increased revenue by $42,000 in 1 month.* Advanced in successfully managing marketing members and tasks during two leadership changes. I streamlined the task management process and accomplished a webinar with a 52% show-up rate.* Ideate and execute the creative direction for the company by using trend intelligence and an understanding of the current and historical business and market* Partnered with product owners to design, prototype, and launch great digital experiences that are functional, brand-centric, and informed by data and research. Utilized customer feedback and market research to inform the development of product strategies for B2B SaaS logistics enterprise products, resulting in increased market share* Lead video production department in creative direction to ensure brand consistency and increase market share.* Collaboratively strategize and design for a wide range of materials that include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials* Oversaw the migration of a software platform, which involved managing the product scope, UI Design, UX Design, and marketing strategy.

Expertly lead business owners in brand strategy and brand positioning. Created and developed a company's brand identity. I designed visual elements such as logos, color schemes, typography, and other brand assets. The goal is to create a cohesive and memorable visual identity that represents the company's values and resonates with its target audience.* Create, maintain, and evolve a brand's visual identity in a way that accurately represents the brand's values, personality, and positioning. This visual presence is strong, consistent, and effective in reaching the data-proven target audiences.* Design the visual elements that make up a brand's identity, such as logos, color schemes, typography, imagery, and other design elements.* Drive market research and branding initiatives* From concept to completion, drive impactful visual storytelling and a strong communication strategy across a variety of applications and collateral* Development, organization, and administration of the creative assets library.