Libby Shea Hurley, Cppm Email & Phone Number

Eden Prairie, Minnesota, United States

- Collaborate with applicable stakeholders to help define their communication needs and preferences (e.g., business objectives or issues to be addressed, desired outcomes, root cause analysis), and translate them into actionable work. - Monitor and maintain communication workflows for member mailings, emails, and other marketing collateral through.

Bloomington, Minnesota, United States

HealthPartners is the largest consumer-governed, nonprofit health care organization in the nation, providing care, coverage, research, and education to improve the health of members, patients, and the community.As an integral part of the Hospital and Specialty marketing team, my primary role was to develop marketing strategies and implement marketing plans.

Greater Minneapolis-St. Paul Area

• Developed a content marketing program to cost-efficiently build brand awareness of the company and their services. Each month, website traffic continued to grow, about 20% increase in users each month.
• Created a content marketing plan, which included a supportive advertising plan and timeline.
• Cleaned up the website code and optimized the site for search engine optimization (SEO).
• Managed the production and launch of a new Corporate Brand Guide.
• Wrote blog articles and website pages to provide fresh and relevant content and reflect current services.
• Reignited the social channels for the company (LinkedIn, Twitter, Facebook and Instagram).

Afton, MN

• Devised and executed a business development strategy that focused on identifying and developing prospects into clients. Working with a defined project management team, we managed projects from concept to installation..
• 2017: Selected as Co-Chair for Industry Futures Council for Shop!
• 2017: Selected to Judge the Women of Distinction Award at Shop! Annual Event
• 2017: Chandler achieved the INC 5000 fastest growing private company list for the second time.
• 2017: Chandler Fixture Partner, Under Armour wins Specialty Retail Award with Shop! Boston UA Store
• 2017: Cultivated and delivered millions of dollars in sales revenue.

Afton, MN

• Developed and executed a content marketing program with two primary goals: increase company brand awareness and generate sales qualified leads. Designed and executed a 4-step sales process for the sales team. Created.
• 2016: Chandler achieved the INC 5000 fastest growing private company list.
• 2016: Chandler Fixture Partner, Under Armour wins Store of the Year, Shop! Chicago UA Store
• 2015: Chandler is Twin Cities Honoree, Small Business Success Award
• 2015: Chandler website, # of users increased by 89.92% compared to prior year.
• 2015: Chandler achieved their highest sales revenue to date.

Burnsville, MN 55337

• Updated and launched marketing and advertising materials in the sports training industry for multiple basketball and volleyball products. Built awareness of products and sales through website, print and online.
• Created partnerships with key organizations and celebrities to strengthen opportunities for Airborne Athletics basketball training machines. - Worked with Dick Vitale, as Spokesman for Airborne Basketball Products..
• Updated all Product Collateral and Print Ad Design for basketball and volleyball products.
• Designed and launched e-commerce website for new residential basketball product, iC3 Basketball Shot Trainer. Launched Site January 2013. Site was built to build awareness and sales, e-commerce added Oct. 2013..
• Redesigned Airborne Athletics company website. Launched Site March 2014. Site Statistics for the month of May compared to last year for airborneathletics.com: Page Views up by 200%, Bounce Rate down to 1.33% vs 47%.

At Project Leadership Services, I was brought onto handle special jobs to support the business itself. Such as, make updates to their website: add e-commerce and adjust the site to allow blog postings. Assisted with unraveling the challenge of social channels and how to best implement into their business.

Duluth, Minnesota Area

• World famous company dedicated to providing motorcycle riders with unfashionable, but practical, motorcycle safety suits, clothing and gear. Hired to open social channels with customers and prospects and assist with.
• Within a month and a half, increase of traffic by 600% to the company website from company Facebook page.
• Provided suggested pathways for retail growth through events and pop-up stores.

Bloomington, MN

• Develop, manage, coordinate and implement marketing, advertising and public relations for the corporate office and for the eighteen retail stores in Minnesota and Wisconsin.
• Internet Marketing Management: Manage website development and updates, build and monitor website traffic growth through email marketing, local search, social media marketing, SEO strategies, search engine marketing.
• E-Commerce Initialization: Launched EBay store for Erik's Bike and Board, which developed into a new profit sector for the business. Due to the success of this site, managed the successful incorporation of e-commerce.
• Public Relations Manager: Write and publish news releases to website, contacts and to social media channels.
• Advertising: Manage and coordinate development of advertising; including Radio, TV, Outdoor, Direct Mail, Print, and Online.
• Sales Campaign Coordination: Responsible for coordinating sales, graphics, web, purchasing and merchandising departments to traffic successful launches of all sales campaigns.

Redesigned the AMS Internet Marketing Strategy to support all product lines for healthcare professionals and patients.- Developed dual portal to market medical devices directly to both end user and to the doctor, a revolutionary tactic which is now standard practice.- Developed AMS Internet sales training program. Led monthly classroom sessions for.

Developed initial Internet Presence for Company, Marketing Research Support and R&D Secretary Support

Continuing Education, Web Designer Institute

Certificate, Industrial And Organizational Psychology

Bachelor Of Arts, Psychology

Education record