Libby Spencer Johnston Email & Phone Number

Chicago, Il, Us

Dynamic and results-driven UX Senior leader with extensive experience in strategy, research operations, and product design and delivery. Adept at aligning UX initiatives with business goals to drive exceptional user experiences. Proven track record of leading cross-functional teams to deliver innovative solutions that exceed user expectations. Seeking to leverage expertise in strategic UX leadership to propel organizational growth and innovation.

Chicago, Il, Us

Managing the UX product and strategy to transform unmet user needs and business opportunities into successful employee tools for Below the Wing, Station & Network Operations workgroups. Responsible for socializing and enforcing the team’s design standards for our desktop and mobile applications with stakeholders and solution partners.Identifying user needs and business requirements as inputs to designOverseeing UX work and contractors across domain projectsStaffing new intake requests and tracking current project deliverablesReviewing wireframes, screen-flow diagrams, prototypes & UI specs to ensure consistency and standardsReviewing usability research findings and strategic project directionCollaborating with cross-functional teams throughout the agile design and development design processCommunicating with multiple stakeholders to review progress, articulate design decisions and incorporate feedback appropriately.Providing design support during development and execution; assist with QA to ensure designs are implemented accurately and with the highest standardFacilitating and driving design thinking workshops & practices to build user-centered approach to employee tooling

Chicago, Il, Us

Developing products for internal users that leverage insights from field and ethnographic research. Moderating participatory design workshops and on-site interviews with users. Using empathy from user data to connect business requirements with design deliverables. Working across products and verticals to advance UX and design thinking within the enterprise. Identifying areas for workflow consistency in interaction patterns and applying design standards across employee facing products. Designing responsive multi-platform UI. Connecting business and design strategies to create UX roadmaps for analytics and metrics. Working with Product Managers to provide user insight and UX best practices to develop strategy.

Using empathy and design thinking with new and past clients to connect quantitative/qualitative user research and create value-added IA/UX deliverables for use in strategic client acquisition. Creating responsive designs to ensure user engagement throughout content while maintaining consistent visual aesthetics. Integrated marketing campaigns with new and traditional strategies.

Northbrook, Il, Us

Collaborated across UX and business teams to create optimal designs and prototypes for new and existing enterprise products. Devised and led moderated usability testing focusing on customer interactions within new products in a responsive platform. Created and implemented guerrilla testing plans while iterating quickly on project sprints. Developed scalable recommendations for short and long term project scope to improve user interactions and meet business requirements.

Developed my personal approach to user centered research and design in an immersive bootcamp environment. Worked with clients including the Illinois Dept of Child Services and the start-up WeSolv to connect insights from research to design, building technical requirements and developing product strategy.

Carmel, In, Us

Created marketing strategies for Legacy, a central Indiana-based home improvement company. Multifaceted work included developing and launching Legacy’s responsive web platform through multiple iterations, to content writing, analytics and SEO/SEM. Implemented new workflow procedures for sub-contractors to minimize material waste and increase effective customer communication.

American Falls, Id, Us

Produced a web video series targeted to the direct marketing industry and clients of apogeeINVENT. I also wrote press releases, blog postings, and contribute to our company's social media imprint.• Responsible for online content of company blog, Twitter, Facebook, data & wiki-space management• Wrote and distributed 2-3 press releases that follow AP standards weekly• Contacted various Portland media outlets to promote apogeeINVENT sponsored Music Matters Night, an event benefiting p:ear• Wrote, shot and edited video series for company; AI chat• Managed and maintained social media presence for company executives through LinkedIN, CrunchBase etc.• Drafted and distributed company e-newsletter

Created online content management for clients including Alzheimer's Association, Planned Parenthood, Indianapolis JayCees, Indianapolis Women's Roller DerbyExtensive use of online media outlets including Linkedin, MySpace, Facebook, Twitter, etc.Edited content using Final Cut Pro, posted videos to YouTube, VimeoShot, produced, and edited various video projects with a turnaround of a week per videoVideos posted to main page of NUVO.net, a site that sees about 172,000 visitors a month

Composed two feature articles addressing R+R's unique audience Collaborated with editor-in-chief to address green initiatives and innovations in the travel industryResearched & reported green initiatives concerning landscaping practices in the Southwest, tailoring writing to address potential interested partiesResearched & reported on students at the Tisch Center at NYU who came up with solutions for The Breakers Resort

Full Stack Design Bootcamp, Ux/Ixd

Bachelor Of Arts, Journalism; Public Relations; Business Marketing