Libby Stickle Email & Phone Number

Indianapolis, Indiana Area

Indianapolis, Indiana Area

Lead generation, driving preference in our industry and supporting successful sales processes consume my every day at myCOI. As a scale-up company who offers the best in class software and services solution for certificate of insurance tracking, we are growing fast and connecting with new prospects every day. Making those connections and ensuring each one results in a quality, ongoing conversation is top of mind for our Marketing efforts.

I spent my time connecting strategy, creative and performance in support of our brand. It is that simple and also that complex.The Integrated Marketing Communications team was responsible for defining the Angie's List brand and developing all creative and content to drive business results.

Indianapolis, Indiana Area

Tasked with working across several business areas including marketing, eCommerce, product design and development and content to create a communications and marketing strategy that inspires customers to engage with our products and services.Responsibilities:• Integrated Marketing - Building an integrated marketing infrastructure (Strategy, Process and Analytics).• Marketing Strategy - Work across all marketing teams to ensure optimal cross group planning and execution of the KPIs and ultimately Marketing’s impact to the business. • Marketing Process Innovation - lead the ‘marketing operational excellence’ transformation by developing and driving process innovation and continuous improvement across and within the marketing organization. • Improve the development, management and execution of the marketing planning process from strategy and planning through to execution.

Indianapolis, Indiana Area

Tasked with leadership of multi-member team of internal and external resources; development of strategic marketing direction for multiple service areas across the service area with volume and budget accountability.• Implemented a women’s health advice line that has driven over $4.5 million in downstream revenue to the health system. Propagated this strategy across the health system for additional downstream successes.3384HER.com is a direct response CRM tool that supports a comprehensive on and offline strategy of cultivating prospects and continuing engagement with converted customers. The website and complementary social media properties were originally developed to support and enhance a free nurse advice telephone line (direct response customer acquisition phone line) and have now developed into a prospect acquisition tool and a central pillar of our marketing communications strategy for our women's health category.• Lead the development of strategic marketing plans for multiple operational areas that continue to result in volume and brand preference increases. Plan execution includes development of interactive, direct marketing, media, creative, sales and PR strategies with included budget and volume targets. In the marketing planning process, I held a thought leadership role for development of comprehensive approach to marketing planning as well as budget development and tracking tools.• Provide thought leadership and direct the implementation of new media and content marketing strategies that drive volume increases while reducing media spending, using targeted on and offline approaches. I employ several new approaches to brand and business objective promotion online and also some traditional methods that continue to be effective.

• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.• Led marketing activities for multiple channels spanning product mix.• Launched several successful brand-building advertising campaigns. • Managed multiple outside agency partners including advertising, direct marketing, interactive marketing and Yellow Pages.• Responsible for design, development and implementation of consumer research.• Controlled $2 million annual budget.

Provided the strategic direction for St.Vincent Health’s online presence for the following stakeholders: consumers, internal associates, physicians, and clinical practices. • Served as single point of contact for system web strategy, knowledge about capabilities, and opportunities for technological and operational advancement. • Consultant to Business Development, Planning and Marketing Executive Director and system CIO providing recommendations on operational efficiencies and alignment with business and marketing objectives.

Greater Chicago Area

Primary responsibilities included developing the user interface from the business and experience requirements, working closely with Business and Creative leads, and refining the business through an iterative creative process. • In collaboration with the project team, applied user-centered design methodologies and proven best practices to system design. • Consulted Fortune 500 energy delivery and banking institutions.

Mba, Masters In Business Administration

Bachelor Of Science (Bs), Computer Graphics

Bachelor Of Arts (Ba), English

Education record

Education record