Libby Sutherland Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Contributes to go-to-market Canadian nameplate strategies for Honda/Acura, in addition to leading quarterly business planning and monthly social media briefs.Support with ad-hoc strategic asks on various clients such as RBC, IKEA, Subway, Saputo, and AIR MILES.

Toronto

In a hybrid role of Account Executive/Junior Strategist, I worked closely with clients EY, Gay Lea and TELUS Health on several B2B and B2C projects across digital, OOH and print channels as the main point of contact. In support of (and with support from) the Strategy Director, I sharpened my skills of pulling actionable insights from competitive analyses and stakeholder interviews to write compelling briefs for the creative team and help develop strategic positioning recommendations for 2 rebrands, 2 new-to-market companies and 2 new business wins.

Toronto, Ontario, Canada

In this role, I was the main point of contact for coordinating the brands Maple Lodge Farms, Zabiha Halal and Timberland Canada social media accounts. I worked closely with the creative and strategy teams to plan monthly content and grow their online presence, executing the 3rd annual Sharing Halal campaign and conducting competitive analyses and brand audits to ensure that the brands stayed relevant and timely.Eager to learn, I also assisted other areas of the agency with research and support on Moosehead Breweries, Duke of Edinburgh, Timberland and Cordura Advanced Fabrics brands with exposure to OOH, digital, website redesigns, print, OLV and B2B advertising.

Toronto, Ontario, Canada

Researched and collected artist and brand assets, data and statistics to create competitive analyses, develop industry insights and help to create client-facing presentation decks and post mortem campaign analyses for campaigns. With the use of an internal library of relevant resources and reference materials I collected, I participated in internal and client communications and brainstorming sessions for brands like NYX, OLG and RIFF to creatively and strategically satisfy client and audience entertainment needs during the COVID-19 crisis.

Toronto, Canada

Liaises between client and potential focus group attendees at a Marketing Research Agency. Assesses eligibility and relevance of attendees according to the objectives of the client and the brief in mind with high attention to detail and the use of critical thinking skills.

Toronto, Canada Area

Built a network of over 120 Entrepreneurial York University Alumni from the ground up with extensive research, strategizing and communication skills. With a 40% conversion rate, I communicated group values to members through phone calls, newsletters, and the planning and coordination of 8 casual networking style events. With close communication and member satisfaction surveys, I helped to strategize how to best serve this community and facilitated several beneficial connections between members.

Toronto, Canada Area

Managed and created content for a music, arts, and culture blog's social media accounts. Liaised with artists, press agencies and fans as well as optimized SEO, wrote blog posts, and created playlists. Increased website traffic and social media following by 50% through use of proper targetting and segmenting tactics.

Toronto, Canada Area

Assisted attendees to their seats, solved client problems and ensured concert go-ers had the best experience possible.

Niagara On The Lake, Ontario

Distributed and collected the 2016 long-form Canadian Census door-to-door. Maintained database records including hours, houses visited, and surveys completed and assisted those with any questions or concerns regarding the census data.

Algonquin Park, Ontario

As a counsellor, I organized and supervised activities for children both in camp settings and on overnight camping trips. As the Head Cook, I planned menus, kept inventory, and managed a team of 4 others to prepare meals for 100+ people 3 times a day.

Bachelor Of Arts - Ba, Sociology And Anthropology

Member of Dean's List

Advertising And Marketing Communications

Member of Dean's List Placed as a top 3 Finalist in BMW Final Capstone Project Certified with TCPS: Ethical Conduct for Research Involving.