Daniel Liberman Email & Phone Number

Baltimore, MD, US

Irving, TX, US

Abbott Park, Illinois, US

Identified blue ocean opportunities to create a new OTC self-test category to help in the prevention, diagnostics, and treatment of a range of health conditions while transforming the way people manage their own health. Developed brand architecture and visual design strategy to improve brand recognition, messaging, differentiation, and shelf impact. Led.

Launched first West Coast Snip-its—the fastest-growing children's hair salon franchise in the U.S., with 75+ locations in 2008, and continued to directly run the company intermittently during the periods 2008–2011, 2014–2015, and 2019–2020. Developed and executed business and marketing plans and implemented marketing communications plans. Grew Palo Alto.

Orchard Park, NY, US

Built and led Marketing Communications team to support major brands (Oxy Acne Medication, Softlips lip balm, and Rohto eye drops). Introduced comprehensive omnichannel strategies and developed and executed multi-channel traditional & digital marketing plans that leveraged paid, owned, and earned media. Spearheaded development of consumer segments & target.

Orchard Park, NY, US

Managed Rohto, the #1 global OTC eye drops brand. Drove development of vision, brand architecture, and marketing plans. Championed stage-gate innovation process from consumer insights to commercialization and launched highly incremental Rohto Dry-Aid, Rohto Digi-Eye, and Rohto Beauty to expand into existing Eye Care segments and create new ones. Achieved.

St Louis, Missouri, US

Promoted to identify growth segments and develop 5-year innovation roadmap. Reported to Innovation Council comprised of functional VPs. Partnered with R&D, brand, supply chain, finance, & agencies to develop business plan to ensure cross-functional alignment. Gained senior leadership support for developing clear vision and charter and accelerated pace of.

St Louis, Missouri, US

Hired to lead innovation for Honey Bunches of Oats brand—a $500MM/year franchise—and quickly transitioned to a senior-level role to revitalize Grape-Nuts brand—a $70MM/year franchise—following a company spinoff. Owned P&L and managed $17MM budget. Reinvigorated Grape-Nuts franchise, increasing revenues by 27% by contemporizing brand, following a 5-year.

Oakland, CA, US

Led brand and cross functional teams and agencies in the development and implementation of strategic marketing plans for the U.S. Hispanic market. Owned operating budget of $25MM and P&L for supported brands (Armor All, Brita, Kingsford, Pine-Sol, Clorox Disinfecting Wipes, and Clorox Bleach). Identified brand investment opportunities through BDI/CDI.

Hershey, Pennsylvania, US

Promoted to deliver strong financial results in the US Hispanic market and the Puerto Rico business. Led cross-functional teams of direct and indirect reports and agencies and owned accountability for P&L while reporting directly to the VP. Introduced an innovative integrated marketing communication plan that captured the Hispanic consumer, leading to new.

Hershey, Pennsylvania, US

Led agencies and cross-functional team ($30MM budget) in marketing efforts for Hershey’s Kisses’ $350MM/year domestic business. Oversaw the development and launch of the first addition to the Kisses franchise—Rich Dark Kisses—in 20 years, contributing 20% in incremental sales and opening the door to new product development in the Kisses portfolio. Led.

Minneapolis, Minnesota, US

Hired as an Associate Marketing Manager for Green Giant Create a Meal, Pasta Accents, and Complete Skillet Meal. Delivered 11% profit growth by developing price sensitivity analyses and implementing price increase for Pasta Accents product line.Transitioned to Associate Marketing Manager of Hungry Jack biscuits, following a transition and high-priority.

Digital Marketing Strategies - Data, Automation, Ai & Analytics, Digital Communication And Media/Multimedia

Mba, Marketing And Management

Bba, Marketing And Management