Daniel Liberman

Daniel Liberman Email and Phone Number

Principal Growth Marketing and Brand Strategy Consultant @ Cacique Foods, LLC.
Baltimore, MD, US
Daniel Liberman's Location
Baltimore, Maryland, United States, United States
Daniel Liberman's Contact Details

Daniel Liberman personal email

n/a
About Daniel Liberman

I’m committed to delivering best-in-class brand promises by finding new ways to delight consumers with product innovation, while breathing new life into classic brands.Combining an entrepreneurial spirit with extensive CPG & OTC brand-building experience, I help companies achieve top and bottom-line growth by translating consumer insights into compelling marketing plans that enhance the consumer experience. These strategies serve as the springboard for business turnarounds, acceleration of new product development, and market share capture for companies that range from highly recognizable Fortune 500 to smaller, more nimble organizations.My CAREER HIGHLIGHTS include:► Championing OTC self-test new product pipeline at ABBOTT to help in the diagnosis and treatment of infectious diseases while revolutionizing how people manage their own health.► Repositioning MENTHOLATUM’s Rohto Eye Drops as the fastest-growing eye drops brand in the category by renovating the base business and launching highly incremental new products.► Driving innovation at POST FOODS and crafting a narrative that repositioned Grape-Nuts as a lifestyle brand. Based on that turnaround, I was tapped to lead a newly created “Game Changer Team” and develop a 5-year innovation pipeline. ► At THE CLOROX COMPANY, leading Multicultural team by mobilizing cross-functional team and agencies that delivered integrated marketing plans that drove dollar-share gains across all brands.► Overseeing the development and launch of the first addition to the HERSHEY’s Kisses franchise in 20 years, and opening the door to new product development across the Kisses portfolio. ► At GENERAL MILLS, driving profitable growth for two major brands.The keystones of my success are the high-performing teams I unite around a clear vision, and a culture that invites bold ideas that drive dramatic change. I also seek to understand motivations of everyone involved so we’re free to collaborate on high-ROI, groundbreaking go-to-market strategies.A lifelong learner, in 2020 I earned my Digital Marketing Certification from Kellogg School of Management to broaden my digital marketing skills and stay current with trends and new technologies.Specialties: Strategic Planning & Vision, Brand Architecture & Positioning, Breakthrough Innovation, Omnichannel Marketing, High-Performing Teams, P&L Management, Consumer Insights, Shopper Marketing, Digital Marketing, Storytelling, Content Management, Multicultural Marketing, Competitive & Market Analysis, Market Research: IRI/Nielsen, Bilingual: Spanish & English

Daniel Liberman's Current Company Details
Cacique Foods, LLC.

Cacique Foods, Llc.

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Principal Growth Marketing and Brand Strategy Consultant
Baltimore, MD, US
Website:
caciqueinc.com
Employees:
372
Daniel Liberman Work Experience Details
  • Cacique Foods, Llc.
    Principal Growth Marketing And Brand Strategy Consultant
    Cacique Foods, Llc.
    Baltimore, Md, Us
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  • Cacique Foods, Llc.
    Principal Growth Marketing & Brand Strategy Consultant
    Cacique Foods, Llc. Mar 2023 - Present
    Irving, Tx, Us
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  • Abbott
    Global Senior Marketing Manager - Abbott Rapid Diagnostics
    Abbott 2021 - 2022
    Abbott Park, Illinois, Us
    Identified blue ocean opportunities to create a new OTC self-test category to help in the prevention, diagnostics, and treatment of a range of health conditions while transforming the way people manage their own health. Developed brand architecture and visual design strategy to improve brand recognition, messaging, differentiation, and shelf impact. Led Global cross functional team and delivered Go to Market Strategy to the regions for commercialization readiness.
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  • D.E.R. Enterprises, Inc
    Owner | Principal Consultant
    D.E.R. Enterprises, Inc 2008 - 2021
    Launched first West Coast Snip-its—the fastest-growing children's hair salon franchise in the U.S., with 75+ locations in 2008, and continued to directly run the company intermittently during the periods 2008–2011, 2014–2015, and 2019–2020. Developed and executed business and marketing plans and implemented marketing communications plans. Grew Palo Alto franchise to $500M+ in revenues with 15% annual growth and earned #2 position in gross revenues, second only to the corporate salon.
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  • The Mentholatum Company
    Head Of Marketing Communications
    The Mentholatum Company 2018 - Nov 2019
    Orchard Park, Ny, Us
    Built and led Marketing Communications team to support major brands (Oxy Acne Medication, Softlips lip balm, and Rohto eye drops). Introduced comprehensive omnichannel strategies and developed and executed multi-channel traditional & digital marketing plans that leveraged paid, owned, and earned media. Spearheaded development of consumer segments & target personas, consumer journey maps, content creation through storytelling, and mapped content to consumer intent.
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  • The Mentholatum Company
    Senior Marketing Manager
    The Mentholatum Company 2015 - 2018
    Orchard Park, Ny, Us
    Managed Rohto, the #1 global OTC eye drops brand. Drove development of vision, brand architecture, and marketing plans. Championed stage-gate innovation process from consumer insights to commercialization and launched highly incremental Rohto Dry-Aid, Rohto Digi-Eye, and Rohto Beauty to expand into existing Eye Care segments and create new ones. Achieved 2X+ category growth by successfully repositioning Rohto as the first lifestyle brand in the category with a product portfolio that addressed all eye symptoms and needs.
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  • Post Foods
    Game Changer Team Innovation Marketing Lead | Acting Marketing Director
    Post Foods 2012 - 2013
    St Louis, Missouri, Us
    Promoted to identify growth segments and develop 5-year innovation roadmap. Reported to Innovation Council comprised of functional VPs. Partnered with R&D, brand, supply chain, finance, & agencies to develop business plan to ensure cross-functional alignment. Gained senior leadership support for developing clear vision and charter and accelerated pace of innovation by defining opportunities, developing rapid screening method to turn ideas into projects, and transforming stage-gate process to one of a parallel path.
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  • Post Foods
    Brand Manager
    Post Foods 2011 - 2012
    St Louis, Missouri, Us
    Hired to lead innovation for Honey Bunches of Oats brand—a $500MM/year franchise—and quickly transitioned to a senior-level role to revitalize Grape-Nuts brand—a $70MM/year franchise—following a company spinoff. Owned P&L and managed $17MM budget. Reinvigorated Grape-Nuts franchise, increasing revenues by 27% by contemporizing brand, following a 5-year decline. Led base business renovation efforts through nutrition improvement (added protein), and launched novel brand extension to appeal to new segments.
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  • The Clorox Company
    Brand Manager | Acting Marketing Director
    The Clorox Company 2005 - 2008
    Oakland, Ca, Us
    Led brand and cross functional teams and agencies in the development and implementation of strategic marketing plans for the U.S. Hispanic market. Owned operating budget of $25MM and P&L for supported brands (Armor All, Brita, Kingsford, Pine-Sol, Clorox Disinfecting Wipes, and Clorox Bleach). Identified brand investment opportunities through BDI/CDI analysis and uncovered actionable U.S. Hispanic consumer insights that led to a radical shift in how Clorox approached this untapped market across categories. Sparked an increase in gross revenues by 38% by identifying a health and wellness U.S. Hispanic platform (Clorox wipes & bleach and Pine-Sol) and developing/executing an integrated marketing communications plan for the initiative.
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  • The Hershey Company
    Marketing Manager
    The Hershey Company 2004 - 2005
    Hershey, Pennsylvania, Us
    Promoted to deliver strong financial results in the US Hispanic market and the Puerto Rico business. Led cross-functional teams of direct and indirect reports and agencies and owned accountability for P&L while reporting directly to the VP. Introduced an innovative integrated marketing communication plan that captured the Hispanic consumer, leading to new partnerships, new lines of products, 19% sales growth, and dollar market share gains of 1.3 pts. Fueled double-digit growth and reversed a 3-year market decline by transforming the team mindset by championing marketing strategies and plans for untapped Puerto Rico market.
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  • The Hershey Company
    Senior Associate Brand Manager - Hershey'S Kisses
    The Hershey Company 2002 - 2004
    Hershey, Pennsylvania, Us
    Led agencies and cross-functional team ($30MM budget) in marketing efforts for Hershey’s Kisses’ $350MM/year domestic business. Oversaw the development and launch of the first addition to the Kisses franchise—Rich Dark Kisses—in 20 years, contributing 20% in incremental sales and opening the door to new product development in the Kisses portfolio. Led strategy, development, and introduction of a limited-edition line of products that delivered $17MM in incremental revenue and a 25% increase in consumers to the Kisses franchise.
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  • General Mills
    Associate Marketing Manager, Pillsbury Division
    General Mills 2000 - 2002
    Minneapolis, Minnesota, Us
    Hired as an Associate Marketing Manager for Green Giant Create a Meal, Pasta Accents, and Complete Skillet Meal. Delivered 11% profit growth by developing price sensitivity analyses and implementing price increase for Pasta Accents product line.Transitioned to Associate Marketing Manager of Hungry Jack biscuits, following a transition and high-priority rebranding project with Pillsbury. Led consumer research, positioning studies, and rebrand of Hungry Jack biscuits to Pillsbury Golden Layers.
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Daniel Liberman Skills

Strategy Marketing Strategy Cross Functional Team Leadership Integrated Marketing Customer Insight Brand Management Marketing Management Product Development Market Planning Leadership Entrepreneurship Competitive Analysis Consumer Products Shopper Marketing Marketing Research Marketing Communications Sales Operations Start Ups Business Development Sales Strategic Planning P&l Management Team Leadership Market Analysis Product Innovation Pricing Strategy Digital Media Social Media Social Media Marketing Breakthrough Innovation Brand Building Multicultural Marketing Consumer Insight Generation Strategic Brand Positioning Team Building Idea Generation Business Planning Business Strategy Advertising Marketing Management Market Research Strategic Thinking Pricing Brand Development

Daniel Liberman Education Details

  • Kellogg Executive Education
    Kellogg Executive Education
    Digital Communication And Media/Multimedia
  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    Marketing And Management
  • University Of Miami
    University Of Miami
    Marketing And Management

Frequently Asked Questions about Daniel Liberman

What company does Daniel Liberman work for?

Daniel Liberman works for Cacique Foods, Llc.

What is Daniel Liberman's role at the current company?

Daniel Liberman's current role is Principal Growth Marketing and Brand Strategy Consultant.

What is Daniel Liberman's email address?

Daniel Liberman's email address is li****@****ird.edu

What schools did Daniel Liberman attend?

Daniel Liberman attended Kellogg Executive Education, Thunderbird School Of Global Management, University Of Miami.

What skills is Daniel Liberman known for?

Daniel Liberman has skills like Strategy, Marketing Strategy, Cross Functional Team Leadership, Integrated Marketing, Customer Insight, Brand Management, Marketing, Management, Product Development, Market Planning, Leadership, Entrepreneurship.

Who are Daniel Liberman's colleagues?

Daniel Liberman's colleagues are Joram Baltazar, Gonzalez Danny, Adrian Johnson, Christiann Arapostathis, Jolinda Perez, Alex Batista, Jonathan Medina.

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