- Assess the performance, competition, risk, and potential of products- Conduct competitor analysis- Strategize content dissemination - Assist with brand updates across the website and relevant social media platforms- Review and organize monthly and annual analytics- Evaluate KPIs (Key Performance Indicators) relevant to achieve annual goals- Create social media content based on existing products- Draft social media copy- Disseminate social media content- Design blog graphics- Design video covers and thumbnails - Edit YouTube videos- Create flyers and other dissemination products- Apply branding to group coaching presentations- Update and create email/social media templates- Schedule drafted emails- Transcribe podcast audio- Edit and update website sections or pages

Clients Include Behavioral Health Non-Profit, Licensed Psychologists, Licensed Esthetician, Event Planner- Optimize press release distribution through strategic media research and list creation- Led sponsor research, compiling 350+ organization contacts, to secure funding for events- Research health behaviors to create content based on the Health Belief Model- Research low-cost or more accessible health practices to create content based on Socioecological Model- Conduct SWOT analysis/environmental scan- Conduct competitor analysis - Review literature relevant to priority audiences or products promoted- Create surveys or questionnaires to assess audience perceived beliefs, perceived barriers, and other relevant themes to promoting products to priority audiences- Collect survey or qualitative results- Analyze qualitative data to promote products to priority audiences- Drafted social marketing training manual- Identify key messages for marketing campaigns- Draft and disseminate job posting content- Review hiring applications - Interview aligned candidates- Virtually onboard assistant- Provide drafted legal documents (e.g., photo and testimonial releases)- Create brand kits - Design company website, including booking page- Draft website copy- Update the company website- Draft and schedule email and SMS marketing content- Create and oversee content calendar- Cross-platform content across social media channels such as LinkedIn, Meta (Facebook and Instagram), and YouTube- Create social media templates- Create and schedule content for social media platforms- Draft social media copy- Serve as the social media manager- Photograph products- Edit product photographs- Create team email signatures