• Led and managed all aspects of PSI Seminars operations in Southern California, including sales, marketing, event production, staff development, and community engagement.• Oversaw the achievement of regional revenue targets and ensured the profitability of the Southern California market.• Increased revenue by 20% year over year.• Grew the number of PSI Seminars participants in Southern California by 20%.• Developed and implemented strategic plans to expand PSI Seminars' reach and impact in the region.• Built and maintained strong relationships with key stakeholders, including community leaders, corporate partners, and alumni.• Managed team members, providing coaching, mentoring, and performance feedback.• Oversaw the marketing and sales efforts for Southern California, developing and executing campaigns to attract new participants to PSI Seminars programs.• Managed the logistics and production of PSI Seminars events, ensuring high-quality experiences for participants.• Cultivated and maintained relationships with potential and existing corporate partners to secure sponsorships and partnerships.• Represented PSI Seminars at community events, building brand awareness and generating leads.• Analyzed regional performance data and identified areas for improvement.• Developed and implemented initiatives to improve operational efficiency and effectiveness.• Stayed current on industry trends and best practices and implemented them in the Southern California region.

• Served as leader in developing new business and strategic partnerships• Fostered, promoted and facilitated cross-selling of company-wide products, services and capabilities.• Provided market development leadership and expertise• Developed new business opportunities

-Successfully developed worldwide market analysis and strategic marketing plan to enter markets adjacent to core businesses and key product requirements to address un-met customer needs identified through voice of customer and market research.-Led development of country specific launch plans and sales training for new products.-Led development of product messaging, advertising and promotional plans in support of product line strategy for new and mature products.-Lead 3 to 5 year tactical and strategic marketing strategies for mature infectious diseases assay product line.-Developed product demand plan and revenue forecast.-Trained sales representatives and distributors on products and strategies.-Managed Key Opinion Leader relationships.-Alliance manager for two distribution partners.-Manage cost center operational budget.-Acted as a mentor to junior members of the marketing organization.

-Launched several new products and various instrument platforms, increasing instrument placements.-Led cross-functional post launch surveillance teams to support new product launches.-Led cross-functional teams in efforts to improve processes both internally and externally.-Consistently achieved annual product revenue goals.--Served as technical advisor and internal point-of-contact for product line.-Served as company liaison with global partner.