Libia González Email & Phone Number

Ciudad De México, México

Encargada del diseño y ejecución de estrategias de marketing para ORIGINA, parte de Grupo Salinas, empresa líder en el sector inmobiliario con desarrollos residenciales de lujo en CDMX, Riviera Maya y otras zonas del país.

 Improve the visibility of the Lockton brand, dominating the presence in business media through a Public Relations strategy sustained for more than 7 years, based on editorial content. We obtained donations ranging from $50,000 to $450,000 per foundation and were raised through registrations of up to 3,000 participants and sponsorship from companies, mainly from the insurance sector. Communication crisis management during the 2017 earthquake and the Covid-19 pandemic in a company… Show more  Improve the visibility of the Lockton brand, dominating the presence in business media through a Public Relations strategy sustained for more than 7 years, based on editorial content. We obtained donations ranging from $50,000 to $450,000 per foundation and were raised through registrations of up to 3,000 participants and sponsorship from companies, mainly from the insurance sector. Communication crisis management during the 2017 earthquake and the Covid-19 pandemic in a company specialized in risks, addressing both the safety of collaborators and the peace of mind of clients. Founder and active member of the Social Responsibility, Health and Wellness (Wellness) and Women in Leadership committees in Mexico, where continuous initiatives were promoted both inside and outside the company, which led to obtaining Grate Place to Work, Socially Responsible Company certifications and Healthily Responsible Company. Permanent implementation of initiatives and campaigns from the Marketing headquarters in Kansas City and the international office headquarters in London, for example, the rebranding of Employee Benefits to People Solutions or changes in the brand identity. Training and support to the Latin American team to facilitate the understanding and use of the Lockton brand in the new offices and business areas in Argentina, Brazil, Chile, Colombia, Peru and Uruguay, in addition to collaborating in the implementation of campaigns in the region . Show less

• Develop and implement strategies to maintain the positioning of the brand, business identity and institutional image at the national level, thereby promoting its commercial development, commitment of collaborators and reputation in the market.• Lead the fulfillment of different projects and requirements for Internal Communication, Advertising, Corporate Events, Corporate Identity and Design.• Lead and accompany the Advertising Assistant team. Internal Communication Coordinator and… Show more • Develop and implement strategies to maintain the positioning of the brand, business identity and institutional image at the national level, thereby promoting its commercial development, commitment of collaborators and reputation in the market.• Lead the fulfillment of different projects and requirements for Internal Communication, Advertising, Corporate Events, Corporate Identity and Design.• Lead and accompany the Advertising Assistant team. Internal Communication Coordinator and Designer to ensure compliance and monitoring of goals.• Develop, analyze and negotiate with suppliers for Communication, Marketing, Advertising and Events services to ensure profitable acquisitions for the business.• Develop corporate communication, events and public relations strategy in conjunction with other Human Resources, Legal, Social Responsibility, Commercial and Benefits departments for the development of events and promotional corporate programs.• Lead special events of visits and conferences with high-level executives and public figures.• Implement Social Media campaigns focused on the Lockton community, clients and collaborators.• Develop and manage budgets to maximize the use and savings of resources.• Prepare and present reports on indicators, projects and results to the COO and CEO of the organization.• Lead the development of the first in-house Printing Center nationwide to boost the level of follow-up response and results during the development of materials in each campaign. Show less

• Coordinate the tropicalization and implementation of the brand, business identity and institutional image at the national level.• Design processes, guidelines, indicators and long-term plans of the first Corporate Communication department.• Define and implement an Internal Communication, Advertising, Corporate Events, Corporate Identity and Design plan to guarantee the correct structure, strategy and launch of Communication programs.• Lead and accompany a team of Advertising… Show more • Coordinate the tropicalization and implementation of the brand, business identity and institutional image at the national level.• Design processes, guidelines, indicators and long-term plans of the first Corporate Communication department.• Define and implement an Internal Communication, Advertising, Corporate Events, Corporate Identity and Design plan to guarantee the correct structure, strategy and launch of Communication programs.• Lead and accompany a team of Advertising Assistant and Designer to ensure the fulfillment of objectives.• Coordinate the development and implementation of corporate communication campaigns, events and public relations.• Provide internal communication service to Human Resources, Legal, Social Responsibility, Commercial and Benefits departments for the development of events and promotions of corporate programs.• Lead special events of visits and conferences with high-level executives and public figures.• Develop and manage budgets to maximize the use and savings of resources.• Prepare and present reports of indicators, projects and results to the COO of the organization. Show less

• Coordinate the planning and organization of corporate events, public relations and press campaigns for clients in Mexico (Novell de México, Telefe Internacional, IPswitch, Gevenue, Infor etc.) in coordination with the headquarters office in Argentina, Chile and Venezuela.

• Execute various marketing requirements of the School such as Advertising Campaigns, Summer Course Organization, Uniforms, Credentialization, Internal Image Standardization, etc.

• Guarantee compliance with campaigns and customer requirements to maintain compliance with commercial conditions.

Ba Degree In Marketing

Diploma In Corporate Communication

Master In Administration + Organizational Management