Libie Motchan

Libie Motchan Email and Phone Number

Co-Founder of Fulton @ Fulton
Libie Motchan's Location
New York, New York, United States, United States
Libie Motchan's Contact Details
About Libie Motchan

Libie Motchan is a Co-Founder of Fulton at Fulton. They possess expertise in powerpoint, microsoft excel, microsoft word, facebook, social media marketing and 13 more skills. Colleagues describe them as "Libie is an absolute delight. She's incredibly gifted, challenges the status quo, always eager to learn and investigate better ways of doing things and is the first one to share learnings and collaborate with others across the organization. She's extremely knowledgeable about all things digital, media, SEO and analytics. To work with her feels as if you've struck gold. I'd be thrilled to work with her again!", "Libie was a welcomed addition to our team this past summer as a Strategy Intern and within a short period of time was able to quickly engage and deliver value to the business. With a strong sense of intuition and an ability to dig-in to cultural trends and identify insights and opportunities for a brand, she has the potential to be an excellent strategist.", and "Libie is a rising star and one to watch. Her curiosity, coupled with her smarts, make her an excellent strategist-in-the-making. She's never afraid to ask "why," knows how to dig in and get stuff done and is a strong writer. I'm looking forward to staying in touch with this talented young professional and excited to see where her career will take her!"

Libie Motchan's Current Company Details
Fulton

Fulton

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Co-Founder of Fulton
Libie Motchan Work Experience Details
  • Fulton
    Co-Founder
    Fulton Jan 2020 - Present
    New York, New York, Us
    A better way to walkwalkfulton.com
  • Ibm
    Brand Health Optimization Program Director
    Ibm Jun 2018 - Jul 2019
    Armonk, New York, Ny, Us
    • Led the selection and implementation of IBM’s multi-touch attribution model to optimize annual media budget• Served as a consultant to advertising and media teams on the application of attribution model results. Led enablement sessions to implement media tests to evaluate marketing questions
  • Ibm
    Senior Analyst - Brand Health, Market Development And Insights
    Ibm Apr 2017 - Jul 2019
    Armonk, New York, Ny, Us
    • Guided the development of a branded organic search dashboard. Use the tool to provide actionable insights to IBM executives.
  • Ibm
    Digital Marketing Strategy For Ibm Cloud
    Ibm Jan 2015 - Apr 2017
    Armonk, New York, Ny, Us
    • Applied audience insight and keyword search data to optimize the Mobile Cloud campaign, increasing organic traffic by 640% and changing the standard process for content development.• Architected demand generation and testing strategy for four worldwide campaigns including landing page development, buyer journey mapping and allocation of $1.9M media budget. • Drove ongoing optimizations based on analysis of media performance and testing results.• Launched A/B tests for CIO and developer campaigns that garnered 110% and 319% increase in click through rate, thus generating a significant increase in high quality leads and revenue.• Led the creation of search optimized webpages, saving $5.2M in paid search spend, resulting in 135K visits and prompting the addition of a “learn more” tab across all IBM Cloud sites.
  • The Joey Company
    Junior Strategic Planner
    The Joey Company Oct 2014 - Dec 2014
    Brooklyn, Ny, Us
    • Executed research for all new business pitches, resulting in 3 new client acquisitions.• Researched consumer purchase journey for CPG skincare products and presented marketing placement recommendations to clients such as First Response, Simply Saline and Ragu.
  • Saatchi & Saatchi
    Strategic Planning Intern
    Saatchi & Saatchi Jun 2014 - Sep 2014
    London, Greater London, Gb
    Developed integrated marketing campaign for Head & Shoulders addressing negative brand perception held by millennial femalesConstructed social media report for Tide "Always On" campaign based on comprehensive assessment of best in class and competitor brands Unearthed consumer insights from MRI research, social media monitoring and consumer interviews to inform Tide marketing strategy geared towards urban millennials
  • Akquracy
    Marketing Associate
    Akquracy Jun 2013 - May 2014
    Minneapolis, Mn, Us
    Responsible for unearthing consumer insight and trends to create direct marketing strategiesAssessed past campaign results to advance future marketing tactics Developed and maintained social media strategy for effective agency representation
  • Geometry Global
    Planning Intern
    Geometry Global Jun 2012 - Aug 2012
    New York, Ny, Us
    Presented competitive audits, and consumer trend reports to account teams for internal and external useDeveloped an integrated communications strategy and marketing campaign for Boston Market rebranding projectPerformed primary research (focus groups, field interviews, and survey creation) for various accounts
  • Legacy Real Estate
    Social Media Intern
    Legacy Real Estate Jun 2010 - Sep 2011
    Created and managed Twitter, Facebook, and Tumblr for company and wrote and sent out weekly newsletter to more than two thousand subscribers Researched neighborhood real estate developments and photographed properties for marketing and listing materialsWrote marketing content including biographies for agents

Libie Motchan Skills

Powerpoint Microsoft Excel Microsoft Word Facebook Social Media Marketing Customer Service Marketing Marketing Strategy Blogging Social Networking Higher Education Real Estate Sales Event Planning Editing Social Media Integrated Marketing Fundraising

Libie Motchan Education Details

  • The Wharton School
    The Wharton School
    Master Of Business Administration - Mba
  • Macalester College
    Macalester College
    Psychology
  • Bronx High School Of Science
    Bronx High School Of Science

Frequently Asked Questions about Libie Motchan

What company does Libie Motchan work for?

Libie Motchan works for Fulton

What is Libie Motchan's role at the current company?

Libie Motchan's current role is Co-Founder of Fulton.

What is Libie Motchan's email address?

Libie Motchan's email address is li****@****aol.com

What is Libie Motchan's direct phone number?

Libie Motchan's direct phone number is +120228*****

What schools did Libie Motchan attend?

Libie Motchan attended The Wharton School, Macalester College, Bronx High School Of Science.

What skills is Libie Motchan known for?

Libie Motchan has skills like Powerpoint, Microsoft Excel, Microsoft Word, Facebook, Social Media Marketing, Customer Service, Marketing, Marketing Strategy, Blogging, Social Networking, Higher Education, Real Estate.

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