Libie Motchan work email
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Libie Motchan personal email
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Libie Motchan phone numbers
Libie Motchan is a Co-Founder of Fulton at Fulton. They possess expertise in powerpoint, microsoft excel, microsoft word, facebook, social media marketing and 13 more skills. Colleagues describe them as "Libie is an absolute delight. She's incredibly gifted, challenges the status quo, always eager to learn and investigate better ways of doing things and is the first one to share learnings and collaborate with others across the organization. She's extremely knowledgeable about all things digital, media, SEO and analytics. To work with her feels as if you've struck gold. I'd be thrilled to work with her again!", "Libie was a welcomed addition to our team this past summer as a Strategy Intern and within a short period of time was able to quickly engage and deliver value to the business. With a strong sense of intuition and an ability to dig-in to cultural trends and identify insights and opportunities for a brand, she has the potential to be an excellent strategist.", and "Libie is a rising star and one to watch. Her curiosity, coupled with her smarts, make her an excellent strategist-in-the-making. She's never afraid to ask "why," knows how to dig in and get stuff done and is a strong writer. I'm looking forward to staying in touch with this talented young professional and excited to see where her career will take her!"
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Co-FounderFulton Jan 2020 - PresentNew York, New York, UsA better way to walkwalkfulton.com -
Brand Health Optimization Program DirectorIbm Jun 2018 - Jul 2019Armonk, New York, Ny, Us• Led the selection and implementation of IBM’s multi-touch attribution model to optimize annual media budget• Served as a consultant to advertising and media teams on the application of attribution model results. Led enablement sessions to implement media tests to evaluate marketing questions -
Senior Analyst - Brand Health, Market Development And InsightsIbm Apr 2017 - Jul 2019Armonk, New York, Ny, Us• Guided the development of a branded organic search dashboard. Use the tool to provide actionable insights to IBM executives. -
Digital Marketing Strategy For Ibm CloudIbm Jan 2015 - Apr 2017Armonk, New York, Ny, Us• Applied audience insight and keyword search data to optimize the Mobile Cloud campaign, increasing organic traffic by 640% and changing the standard process for content development.• Architected demand generation and testing strategy for four worldwide campaigns including landing page development, buyer journey mapping and allocation of $1.9M media budget. • Drove ongoing optimizations based on analysis of media performance and testing results.• Launched A/B tests for CIO and developer campaigns that garnered 110% and 319% increase in click through rate, thus generating a significant increase in high quality leads and revenue.• Led the creation of search optimized webpages, saving $5.2M in paid search spend, resulting in 135K visits and prompting the addition of a “learn more” tab across all IBM Cloud sites. -
Junior Strategic PlannerThe Joey Company Oct 2014 - Dec 2014Brooklyn, Ny, Us• Executed research for all new business pitches, resulting in 3 new client acquisitions.• Researched consumer purchase journey for CPG skincare products and presented marketing placement recommendations to clients such as First Response, Simply Saline and Ragu. -
Strategic Planning InternSaatchi & Saatchi Jun 2014 - Sep 2014London, Greater London, GbDeveloped integrated marketing campaign for Head & Shoulders addressing negative brand perception held by millennial femalesConstructed social media report for Tide "Always On" campaign based on comprehensive assessment of best in class and competitor brands Unearthed consumer insights from MRI research, social media monitoring and consumer interviews to inform Tide marketing strategy geared towards urban millennials -
Marketing AssociateAkquracy Jun 2013 - May 2014Minneapolis, Mn, UsResponsible for unearthing consumer insight and trends to create direct marketing strategiesAssessed past campaign results to advance future marketing tactics Developed and maintained social media strategy for effective agency representation -
Planning InternGeometry Global Jun 2012 - Aug 2012New York, Ny, UsPresented competitive audits, and consumer trend reports to account teams for internal and external useDeveloped an integrated communications strategy and marketing campaign for Boston Market rebranding projectPerformed primary research (focus groups, field interviews, and survey creation) for various accounts -
Social Media InternLegacy Real Estate Jun 2010 - Sep 2011Created and managed Twitter, Facebook, and Tumblr for company and wrote and sent out weekly newsletter to more than two thousand subscribers Researched neighborhood real estate developments and photographed properties for marketing and listing materialsWrote marketing content including biographies for agents
Libie Motchan Skills
Libie Motchan Education Details
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The Wharton SchoolMaster Of Business Administration - Mba -
Macalester CollegePsychology -
Bronx High School Of Science
Frequently Asked Questions about Libie Motchan
What company does Libie Motchan work for?
Libie Motchan works for Fulton
What is Libie Motchan's role at the current company?
Libie Motchan's current role is Co-Founder of Fulton.
What is Libie Motchan's email address?
Libie Motchan's email address is li****@****aol.com
What is Libie Motchan's direct phone number?
Libie Motchan's direct phone number is +120228*****
What schools did Libie Motchan attend?
Libie Motchan attended The Wharton School, Macalester College, Bronx High School Of Science.
What skills is Libie Motchan known for?
Libie Motchan has skills like Powerpoint, Microsoft Excel, Microsoft Word, Facebook, Social Media Marketing, Customer Service, Marketing, Marketing Strategy, Blogging, Social Networking, Higher Education, Real Estate.
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