Li Bin Email & Phone Number

Shanghai

上海 徐汇区

Lead CAPC B2C sales team to grow and maximize sales from both online and offline ,and profit growth.-Responsible for driving growth and development for channels and strategically building relationships with various of online and off line partners.- Cross functional ( R&D, Marketing, IT, Operation) cooperation to achieve the coperate goal .- Strategic planning and business development - Define and develop product portfolio and pricing strategy- Collaborate with marketing to design ,implement and manage social media, website programs, and other ecommerce activites.- Leads generation ( salesforce.com) and CRM programs design and implement with collaboration of IT team.- Manage the team with clear guide on Daily Ecommerce Operation via various of platform and set up Sales KPI.- Profit and Lost leader , manage all the cost and profits for the team to grow and ROI .-Manage promotion plan and evaluate with partners and marketing team to achieve the target.- Continuously strengthen our brand for both online and offline channels by fully utilizing the sales data and marketing activities result.

Shanghai

Lead DuPont BI AP Marketing and Digital team ( AU, NewZeland, Japan, Korean, Indian and China) to set up global and lcoal digital marketing strategy and practise benchmarks , and gradually mornitoring the execution performan with digital tools, such as salesforces.come , Eloqua, social media back end office , website, EDM design tools. The team is aiming to be the strong arm of sales , to be able to provide market intellegice and analytical report to ease of the sales marekting forcasting. Strong alignment and communication with multiple functions to settle down the global projects cascated down to the local. Outstand execution performance with timely and accurately result.

Shanghai

1. Managing 800 Brand assets, lead the team to design marketing collaters, and improve the customers experience at every single communication touch points both online and offline.2. Team up with eCommerce operation team to provide digital marketing consulting services to our clients ( Taobao eshop owners) via various of means , call center, test message, social media ( weibo, blog and video) , e-listening, search engine optimize( SEM in baidu and google) , email marketing , CRM morning and offline shows.

Uk

1.Responsible for product localization programs, to secure product launching in China with strong competitive edge.2.Responsible for product launching in China. Selectively chose Beijing as the priority city to soft launch the product and test market with elevation3.Continuously collect marketing feedback from the end users, or distributors. Summary key product development points and report to the UK head office for improvement.4.Run weekly meeting with UK office to share china marketing development progress, and receive guidance for next step improvement.5.Responsible for organizing tradeshow or product promotion event in North of Chia, prepare all MC collaterals for the event, and follow up with business enquires from the tradeshow.

Ireland & Uk

1.Training the new sales in product knowledge and sales skills2.Manage the shop inventory3.Weekly report on the shop sales performance4.Open new shops in UK & recruit team members

Master, Marketing Management

Completed the master courses in the university

Ba, Business Studies, 2.1 Grade

Completed the courses in college