Rehouven Libine Email & Phone Number

Lausanne, CH

I lead the strategic adoption of those technologies that have the potential to redefine how we work at PMI, and the future of our industry.That includes AI, and other core digital capabilities.

Lausanne, CH

I lead the effort to define PMI’s long-term AI strategy and accelerate the company’s adoption of AI technology, while addressing the associated risks and challenges.

Lausanne, CH

I create a deliver the long-term digital product innovation strategy for PMI's Smoke-Free products.From selecting the electronics in the product to the design of new physical/digital experiences online or in Brand Retail, passing by the definition of the IT and data strategy, my role is to grow the bond between consumers and PMI's brand portfolio by.

Lausanne, CH

Electronic devices. Consumers. Services. I made them all work together.I designed the strategy, and built the mobile apps channel for PMI's Smoke Free Products from 60K users to >2Mio. Key figures:- Consumer Apps designed, built and launched in 40+ countries- 2 Mio users 18 months after launch, 40%+ of active users in the past 30 days- App NPS of +65, 92%.

Lausanne, CH

Strategic advisor for a startup offering a solution designed to complement the creativity and expertise you bring to your social media content, and lighten the load with the assistance of a set of AI tools. By offering support in content strategy, idea generation, and post scheduling, we aim to help you achieve more with your time while keeping your.

Companies need to innovate, but innovating fast is harder for large corporations, so I partnered with startups to accelerate innovation. I led the Innovation Outpost in the Silicon Valley to build partnerships with startups and other corporates, to be ahead of the curve and meet future consumer needs as they emerge. To identify possible future scenarios.

Lausanne, CH

Give our teams the right information, at the right time, and tailored to their needs to accelerate IQOS scale-up.I designed and built the internal communications and knowledge management strategy to help 100+ market teams deliver the transition to smoke-free products.Implemented tools to accelerate the digital transformation at PMI.Launched internal.

Lausanne, CH

We had this great new smoke-free product that heats tobacco instead of burning it. And we made a huge success of it.- Set-up the PMO to support strategic planning, program management and information management- Planned and ran the commercial launch of IQOS - Designed and tested in-market many business models to grow IQOS By end of 2022 - 7 years after.

A global transformation, made to work locally.- Developed the Business Case, defined the HR Operating Model, systems solutions, change management and deployment methodologies for the HR transformation program in Asia- Delivered on-time and 16% under budget, and achieved over 90% customer satisfaction by deploying an innovative Operating Model leveraging.

In addition to the Planning and Deployments team, I was promoted and got to manage the 30 people in the off-shore development team that supported the New Horizon deployments.I also set up a small, informal “R&D” task force to explore opportunities for better, faster, cheaper implementation methods. Several of our recommendations ended up as stand-alone.

A global transformation program, to drive a shift in the company culture- Built and led the Program Management Office, and deployment teams- The program spanned 7 years and 97 countries, involving over 200 team members and impacting 50’000 employees

Lausanne, CH

In order to prepare the HR Systems landscape for the "New Horizon" program, I aligned all technical objects, configuration, data and interfaces of the legacy HR system, and then migrated it to the new SAP HCM system.Over 100 countries were in scope, and it was the 2nd time experts told me that my project was impossible to deliver, and the second time I.

Lausanne, CH

The first time someone told me that a project was impossible to deliver successfully was when I joined the “SHARP Technology Upgrade” project. It’s true that this project was a handful: a world premiere with the objective of upgrading a legacy worldwide SAP system, migrating the data from code-pages of 27 languages to Unicode, and change the database.

As an Analyst, I started managing my first multi-million-dollar projects. I designed and implemented the processes and systems for PMI Duty Free’s "Volume & Pricing" program, a custom-made Decision Support Tool for most of the corporate functions (Logistics, Finance, Business Planning & Development, Sales, Marketing and Human Resources). In parallel, I.

As my parents would say, I finally got a 'real job': Temporary Administrative Assistant. That’s all I could find with a degree in music. My job was to catch up with piles and piles of backlog input: type the orders in SAP, ask for supporting documentation, match goods receipts and invoices, send for payment. Repeat.Very quickly I understood that there was.

Full-time dad, guitar teacher and concert player. Specialist of transcription of ancient music for the modern guitar.

Diplôme D'Enseignement De La Musique, Classical Music

Master Of Science (Msc), Computing For Commerce And Industry

Postgraduate Degree, Computing And Manufacturing