Libor Hoffster Email & Phone Number

Berlín, Německo

• Writing UX/UI product copy and helping with content updates to our existing products• Creating a content production calendar with regular review messaging• Conducting a content audit of existing pages and present reports with essential findings to relevant partners• Working on the content migration for new products or programs and track content needed for new products or programs (new, repurposed, direct transfer)• Developing and document content tone and track completion of content migration / approval activities• Developing product content strategy and maintaining internal repository and editorial policy with the XD team

Berlín, Německo

• Developing and supervising of a digital marketing strategy and content strategy plan;• SEO outreach, content creation and technical SEO. Extensive knowledge of Google Analytics and Semrush in order to analyse and target keywords for content creation purposes;• Website tracking and reporting using Google Analytics and other reporting tools;• SEO optimisation of existing pages. Updates in light of changes to Google algorithms;• Full Management and Optimisation of PPC across Adwords and Social Media;• Email marketing and segmentation;

Hlavní Město Praha, Česká Republika

• Conducting market research to find answers about consumer requirements, habits and trends for our different projects• Brainstorm and develop ideas for creative marketing campaigns• Plan and execute initiatives to reach the target audience through appropriate channels with the team• Assisting in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies• Supporting marketing activities upon the marketing manager direction• Undertake individual tasks of a marketing plan as assigned• Social media content planning