Libor Hoffster Email & Phone Number

Berlín, Německo

• Writing UX/UI product copy and helping with content updates to our existing products
• Creating a content production calendar with regular review messaging
• Conducting a content audit of existing pages and present reports with essential findings to relevant partners
• Working on the content migration for new products or programs and track content needed for new products or programs (new, repurposed, direct transfer)
• Developing and document content tone and track completion of content migration / approval activities
• Developing product content strategy and maintaining internal repository and editorial policy with the XD team

Berlín, Německo

• Developing and supervising of a digital marketing strategy and content strategy plan;
• SEO outreach, content creation and technical SEO. Extensive knowledge of Google Analytics and Semrush in order to analyse and target keywords for content creation purposes;
• Website tracking and reporting using Google Analytics and other reporting tools;
• SEO optimisation of existing pages. Updates in light of changes to Google algorithms;
• Full Management and Optimisation of PPC across Adwords and Social Media;
• Email marketing and segmentation;

Hlavní Město Praha, Česká Republika

• Conducting market research to find answers about consumer requirements, habits and trends for our different projects
• Brainstorm and develop ideas for creative marketing campaigns
• Plan and execute initiatives to reach the target audience through appropriate channels with the team
• Assisting in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Supporting marketing activities upon the marketing manager direction
• Undertake individual tasks of a marketing plan as assigned