Boyuan Li work email
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Always on the way------------------------------------------------------------------------------------------------------A conservative innovator + A sensible rationalist + A realistic idealist + A pessimistic optimist ------------------------------------------------------------------------------------------------------https://linktr.ee/boyuanlihttps://dot.cards/boyuanliGrowth, Marketing, Data, AI, Entrepreneurship大江歌罢掉头东，邃密群科济世穷。面壁十年图破壁，难酬蹈海亦英雄。- 周恩来《大江歌罢掉头东》
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Senior Marketing Science AnalystIntuit Mailchimp Sep 2022 - PresentAtlanta, Ga, Us• AI & Marketing: AGI, generative AI campaigns• Marketing data science modeling: MMM, LTV, MTA, RBA, etc• Paid media analytics: MMT, Geo experiments, CLS, BLS, VBB, LAL, etc -
Senior Marketing AnalystChime Sep 2021 - Sep 2022San Francisco, Ca, Us• Marketing: Optimize and analyze both DR and brand campaigns on social media platforms, including Meta, TikTok, Snapchat, Twitter, etc. • Analytics: Build and deploy ML driven Multi-touch attribution, Media mix, lead propensity score and predictive LTV models, improving omni-channel marketing performance ROI and ROAS • Strategy: Lead marketing and analytics experimentation initiatives, such as full-funnel, TV matched market test, and new audience LAL targeting for innovative decision making -
Growth AnalystVivino Jul 2019 - Sep 2021San Francisco, California, Us• Was responsible for recommending the direction of growth and feeding relevant information to marketing team• Conversion rate optimization and experimentation • Defined customer life time value metrics by innovating probabilistic model and deep learning model• Conceptualized and built user acquisition and retention models to predict the marketing efforts required to meet the targets• Built unsupervised machine learning models to segment customers in terms of transactional and behavioral variables • Initiated marketing campaign performance analysis project, training time-series models and designing experiments (A/B testing) -
Alibaba Global Digital Talent ProgramAlibaba Group 2020 - 2021Hangzhou, Cn• Founded marketing agency, providing strategic brand management, content marketing, social influencer marketing and livestream marketing consultancy services to global DTC and Digital Native Vertical Brands in the fashion industry• Certified by Alibaba Global Digital Talent accelerator 2021, business specializes in cross-border e-commerce industry -
Capstone Project ConsultantDuke University Health System Feb 2019 - May 2019Durham, North Carolina, UsDuke Health People Analytics Project (Employee retention) -
Associate MemberAcca 2014 - 2019London, Uk, Gb• The Association of Chartered Certified Accountants F1-P3 (12/14)• Advanced Diploma in Accounting and Business• Pursuing Oxford Brookes University BSc (Hons) in Applied Accounting -
Research AssistantUniversity Of Nottingham 2017 - 2018Nottingham, GbResearch on companies' CSR and Audit quality -
Marketing InternGe Aug 2017 - Oct 2017Boston, Ma, Us• Managed Salesforce CRM system (SaaS) and Marketo marketing automation database (SQL) to extract, transform, load, munge and clean transaction and marketing events data• Segmented Chinese customers by building RFM and K-means clustering models, predicted probabilities of successful contracts and the amount of revenue by training random forest decision-tree predictive models in SPSS Modeler and Python• Developed customer-oriented marketing strategies according to the feature selection, variables importance ranking and domain expertise, facilitating converting potential leads to sales opportunities• Visualized real-time medical apparatus and equipment transaction data using R and Tableau dashboards, communicating technical content to general non-technical audiences - Marketing and Sales managers -
Web Analytics InternIprospect Jun 2017 - Jul 2017London, Gb• Optimized Shiseido’s website on-page content and matched search keywords for 7 sub-brands to increase organic search traffic• Customized client’s bids on paid search ads keywords (Bing and Baidu), increasing SERPs ranking• Defined website performance metrics (CTR, bounce rate, etc.) on PC and Mobile platforms through Google Analytics• Visualized online sales funnel for different segment of customers to optimize customer journey and increase conversion rate -
Marketing Research AssistantMcgill University Sep 2016 - Jan 2017Montreal, Qc, Ca• Research on impact of digital advertising on consumer decision making • Research on digital marketing's development in China, Canada and the globe • Desk research, literature review, survey design, data collection, data analysis, report drafting -
Marketing InternHavas Jun 2016 - Sep 2016New York, Ny, Us• Conducted market research, market segmentation, competitor analysis, brand strategy planning for client Pernod Ricard, converting marketing-wide problems into strategic and implementable solutions• Facilitated engagement between clients and creative team. Planned and executed 2 digital marketing and social media campaigns, expanding client’s customer base for Chivas Regal whiskey brand• Brainstormed and initiated “Made By” marketing campaign. Co-designed creative key visuals and commercials, increasing online impression rate for Jacob’s Creek wine brand
Boyuan Li Skills
Boyuan Li Education Details
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Duke University - The Fuqua School Of BusinessStrategy -
The University Of Nottingham Ningbo ChinaInternational Business Management
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Mcgill UniversityInternational Business Management
Frequently Asked Questions about Boyuan Li
What company does Boyuan Li work for?
Boyuan Li works for Intuit Mailchimp
What is Boyuan Li's role at the current company?
Boyuan Li's current role is AI & Marketing Entrepreneur.
What is Boyuan Li's email address?
Boyuan Li's email address is bo****@****ime.com
What schools did Boyuan Li attend?
Boyuan Li attended Duke University - The Fuqua School Of Business, The University Of Nottingham Ningbo China, Mcgill University.
What are some of Boyuan Li's interests?
Boyuan Li has interest in Environment, Arts And Culture, Children, Education.
What skills is Boyuan Li known for?
Boyuan Li has skills like Python, Accounting, Research, R, Sql, Digital Marketing, Seo/sem, Data Analysis, Sas, Tableau, A/b Testing, Web Analytics.
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