Liberty Peralta Email & Phone Number

Honolulu, Hi, Us

Honolulu, Hi

Honolulu, Hawaii, United States

• Provide leadership in organizing community engagement events as world emerges from pandemic, including events with national programs “StoryCorps” and “Splendid Table,” with the latter attended by 700 guests• Lead a digital team that has doubled HPR’s social media engagement in one year

Honolulu, Hawaii, United States

Oversee a team of four employees in hosting positive experiences between guests and rescue cats, and facilitating adoptions with nonprofit cat rescue Lucky Paws Animal Foundation. Business became profitable in year two and more than 500 cats have been adopted out.

Honolulu, Hawaii, United States

MULTIMEDIA PRODUCER (July 2018 - June 2020)Writing, editing and producing short-form video content, promotional material, and select episodes of "Long Story Short with Leslie Wilcox."VICE PRESIDENT OF COMMUNICATIONS (November 2015 - July 2018)● Oversaw social media strategy and execution for PBS Hawai‘i and its 35,000+ followers on Facebook, Instagram and Twitter. Facebook engagement rose 330% between 2015 to 2016, thanks to strategic targeting and an increase in video content.● Collaborated with other departments and organizations to organize and promote community screenings and live streams of PBS and PBS Hawai‘i content, extending conversations and viewing experiences into online and “in real life” communities.● Oversaw production of program guide, distributed monthly to 10,000+ donors by mail and 1,100+ donors by email.DIRECTOR OF COMMUNICATIONS (January 2014 - April 2015)● Organized first-ever “Sherlock” screening in Honolulu. Secured partnership with Consolidated Theatres. Spent less than $100 on publicity using social media, print and radio. Oahu’s largest movie auditorium filled to 90% capacity, including attendance from teenagers, a largely untapped demographic for PBS nationwide.● Created marketing plan and organized first-time screenings on Oahu, Maui, Hawaii Island and Kauai for PBS Hawaii’s “HIKI NO,” the nation’s first statewide student news network.● Secured $30,000 worth of free commercial time on Hawaii News Now during 10pm newscast. As a result, PBS Hawaii received an average of $500/day in donations for its capital campaign.● Oversaw redesign of pbshawaii.org. Managed design and revision requests between PBS Hawaii departments and website design vendor.MULTIMEDIA WRITER (June 2011 - January 2014)● Led Twitter engagement during local current affairs program, “Insights on PBS Hawaii.”● Produced half a dozen episodes and many promotional television spots for local talk show, “Long Story Short with Leslie Wilcox.”

Honolulu, Hawaii, United States

● Evangelizing car2go’s point-to-point carsharing service with residents, local business owners, property developers, parking operators and other individuals.● Supporting community marketing managers in 15 North American cities with social media outreach, customer service and special work assignments in Vancouver, Los Angeles, and Washington, D.C.● Researching and tracking monthly and annual events ahead of car2go’s Honolulu launch; reaching out to event producers for sponsorship information and prospective partnerships.

Waianae, Hawaii, United States

● Design and develop websites for clients, including nonprofits, corporations and small businesses, using HTML, CSS, Javascript, and Adobe Photoshop. ● Refreshed company’s website and launched social media presence on Facebook and Twitter.● Researched, wrote and produced half-hour documentary on the Royal Hawaiian Band.

Honolulu, Hawaii, United States

● Engaged customers with Apple’s consumer and professional software and hardware through one-on-one training sessions and in-store workshops● One of only four Final Cut Pro instructors at Ala Moana retail store● Received formal training at Apple’s corporate headquarters in Cupertino, California

Honolulu, Hawaii, United States

● Demonstrated versatile writing skills through press releases, radio advertising, website copy, and short-form videos.● Wrote and edited award-winning videos for Maryknoll School and Waikiki Community Center (Hawaii IABC Ilima Awards, 2008).

B.A., Advertising

Activities and Societies: Alpha Chi, Lambda Pi Eta, Phi Sigma, Akamai Advertising, Apple Club• GPA: 3.74/4.0 • Presidential Scholarship.

High School, Journalism

Activities and Societies: Searider Productions, Quill and Scroll, National Honor Society, LEO Club