Librado Sanchez Email & Phone Number

New York City Metropolitan Area

Provided Business Affairs expertise on several accounts such as Uber, Volkswagen, Kraft Heinz' Ore-Ida, and Velveeta. Managed procurement of Music for Uber's Teen Accounts Campaign. Led influencer and celebrity negotiations on Uber and other yet to be released work.

New York City Metropolitan Area

Agency lead for Celebrity and Influencer partnerships, including negotiating and contracting. While at The Martin Agency, I managed traditional and non-traditional project offerings such as Events, Influencer Produced Productions, AI, Brand/IP Licensing & Partnerships, etc...I advised agency on compliance with current MSAs as well as negotiated/executed favorable agreements with new vendors and partners such as Nant Studios and IMG. I led agency integration with content platforms such as TikTok, Disney, and Warner Bros. I Reviewed Creative materials for compliance with IP/Copyrights/Trademark laws across all US Cellular and UPS work, and several projects for GEICO, TIAA, and Bud Light. I managed all celebrity/influencer negotiations and agreements for UPS IMG Fashion Week 2023

New York City Metropolitan Area

Oversaw all Content/Production Business Affairs matters across the UnitedMasters Enterprise (UnitedMasters Inc, Translation LLC, and Stashed) on brands such as State Farm, AT&T, NBA, Keiser Permanente, Meta, and others. Collaborated with General Counsel on development and integration with CLM tool IronClad for all agency contracts, including production companies, music labels/publishers, content providers, and UnitedMasters artists.

New York City Metropolitan Area

Oversaw all Content/Production Business Affairs matters across the UnitedMasters Enterprise (UnitedMasters Inc, Translation LLC, and Stashed) on brands such as State Farm, AT&T, NBA, Keiser Permanente, Meta, and others. Collaborated with General Counsel on development and integration with CLM tool IronClad for all agency contracts, including production companies, music labels/publishers, content providers, and UnitedMasters artists.

Greater New York City Area

Responsible for creating and maintaining processes within Business Affairs and how we work with production, accounts, finance, and legal across the New York and Los Angeles offices working on clients such as PlayStation, Google, Vaseline, Grubhub/Seamless, Uber, and Brighthouse Financial. Manage all aspects of clearing/licensing all major 3rd party rights from music, celebrity talent, etc.…Together with Head of Production, manage in house production studio.

New York, New York

Lead staff consisting of several Business Affairs, Talent, and Traffic managers on a multitude of clients such as GlaxoSmithKline, Bayer, Booking.com, Colgate-Palmolive, Mattel, and British Airways. In addition, worked with account leads on reviewing work output and retainer fees to ensure profitability while maintaining value for the client across all services offered by the Business Affairs services department. Worked with Hogarth UK Business Affairs in providing clients and other Hogarth offices Global BA support. Implemented uniform workflows and processes in order to streamline and facilitate agency growth as well as expanded BA department and its offerings from Broadcast/Video focused to fully integrated with all Production departments from print, art, and digital/interactive.

Greater New York City Area

Manage group of Traffic, Talent, and Business Affairs Managers. Work alongside other department heads in setting and maintaining processes within Production Business Affairs. Negotiate Celebrity Talent on behalf of all Droga5 Clients. Work with Legal team in assessing risk and exposure on all Music Licenses and any 3rd Party rights. Provide support to Account and Creative by assisting teams in understanding and complying with Talent and 3rd Party Rights agreement terms. Monitor all Production vendor relationships for compliance and Droga5 contracting guidelines. Collaborated with IT on development and integration of Production Digital Asset Management (DAM) and Workflow System and Process

Greater New York City Area

Work alongside Producers on bidding/award and the entire budgeting process for all Broadcast and Digital Projects. Negotiate Celebrity deals, Music Licenses, and all 3rd Party rights and permissions. Manage all talent related issues and contracting for both SAG and Non-Union Talent. Work closely with Droga5 Legal team in reviewing and approving work, from a Business Affairs standpoint, prior to release for clients such as Chobani Yogurt, Diet Coke, SmartWater, Motorola, Hennessy, Blizzard Entertainment, Scion, and Under Armour, among others. Manage over $20MM in production budgets on a yearly basis.

Greater New York City Area

Wearer of MANY hats....Luckily, I've always been a hat person. Project/Business Manager working on a multitudes of roles such as managing creative workflow and project assignments on our Colgate-Palmolive business. Managed all CP North America Broadcast Production projects from the board-o-matic to the full up broadcast production stage on all TV and Radio jobs. Worked with Traffic Coordinators to ensure proper distribution of TV and Radio commercials based on Media Plans as well as Talent and 3rd Party rights usage restrictions and specifications...and occasionally worked on editing materials on AVID for client review, prior to finishing for broadcast use

Designed new products, features, and upgrades for use by Traffic Departments at advertising agencies using the DDS SpotPak and NetPak systems Managed documentation for all product specs, requirements, and user guides/manuals

- Supervised group of Traffic Coordinators which provided full service traffic services for ID Media's 100+ brands across 60+ clients, including American Express, Fuji Films, HBO, L'Oreal, Johnson & Johnson, and Verizon- Worked with Monitoring Vendors (BVS, Nielsen, Teletrax, etc...) to ensure the proper tracking of all TV and Radio media buys- Managed relationships with Distribution Vendors (DG, Vyvx, Point 360, etc...) to ensure proper execution of all tracking and distribution services- Oversaw software development projects for clients and/or internal use, which included coordinating QA testing, application documentation, and user test plans- Organized software enhancements for our Media Planning, Buying, Reporting tool, Datatech, which included prioritizing enhancements, conducting weekly status meetings, and managing user testing

- Managed Traffic process for all Grey Direct's 25+ broadcast accounts, such as Panasonic, Orbitz, Aetna, 3M, Glaxo Smith Kline, Botox, Allergan, and Dannon- Monitored all client's Direct Response TV activity with CMR's Broadcast Verification Service (BVS) and CoreMedia Systems' CoreDR and CoreBuy Software Applications, as well as Nielsen Media's Galaxy Explorer for ratings data- Set Up, administered, and Troubleshoot Phone/Web/Direct Mail response database (CoreDR) and Nielsen Ratings Database (Galaxy Explorer), as well as all of Grey Direct Media's computer systems