Carrie Huimin Li Email & Phone Number

Vancouver, Bc, Ca

• Head of UMF Global, in charge of all the business development, partnership, and operations with UMF's international clients.

Vancouver, Canada Area

• Founded the Canadian subsidiary of Union Mobile Financial Technology (UMF, former UMP). With over 500 million customers, 800 thousand MSE clients, and an annual transaction value of over US$200 billion for the recent 3 years, UMF has become a leading Fin-tech company all over the world.• Established the UMF's first overseas Research & Development Centre in Vancouver in February 2018, doubled the size of the R&D center in 2019, through the collaboration with Canadian universities. • Received support from the Canadian government with the approval of $1 Million R&D project funding• Developed the Cross-Border Payment business in nine industries, including international trade, accommodation, flight, tourism, education, exhibition, logistics, telecommunication, and software services. • Working on establishing the overseas RMB Settlement Centre for UMF international business

Vancouver, Canada Area

the company's name changed from UMP (Union Mobile Pay) to UMF (Union Mobile Financial Technology ) after 2016

Vancouver, British Columbia, Canada

Marketing and managerial consulting company, connecting China and North America

Beijing

• Oversaw the company's online and mobile payment business in Shandong Province with a population of 95 million (2010), increased regional sales by expanding retailer networks and acquiring new customers; raised the ranking of Shandong province in revenue from bottom three to top three among 27 provinces in China.• Increased retailers from 22k to 48k and annual revenue by 45% from US$480 M in 2011 to US$696 M in 2012 through a comprehensive marketing strategy, shareholder's engagement and fundings, distribution channels' expansion, sales incentives, training programs, and marketing campaigns implementation. • Led a team to bid for and win a 3-year project of building an e-commerce platform for Shandong China Mobile with a thoughtful competitive advantage analysis, technical feasibility study, and a well-rounded business plan

Beijing

• Worked at UMF's E-commerce department, managed and coordinated the team during the product definition, development, execution, control and completion.• Created a new distribution model to promote China mobile's online billing payment business through major e-commerce platform, such as Taobao, Paipai; increased annual revenue from $0.2m in 2009 to $36m in 2011• Developed one of the first Groupon like websites in China, called Tuan321, helped national banks to engage, acquire and retain customers in China; successfully launched the white-lable platforms for the four banks and attracted 2m users in a year

Beijing

• Successfully launched Motorola VE75 mobile phone, the first dual SIM card, slide cell phone in China, with the team from Hardware, Software, Mechanical and Industry Design, Quality Assurance, and Sourcing teams• Developed the project management plan, including stakeholders management, schedule, quality, risk and cost control, HR recruitment and training program.

Qingdao, Shandong, China

Successfully launched the first multimedia mobile phone of Haier - HG-Z3000 • Defined the product feature based on the marketing survey and development strategy• Coordinated the communication among design house team, manufacture team, customer service team and marketing and sales team• Executed project plan, monitored the progress of project, ensured the project launched on time, within budget and at the required level of quality

Master Of Business Administration (M.B.A.)

Communication For Engineering And Technology Program

Certificate, Digital Communication Certificate

Studied how to market a brand or a business through social media, online content marketing and web advertising

Ccna, Ccnp, Cisco Certified Network Associate

Bachelor Of Business Administration - B.B.A

Bachelor Of Science - B.Sc, Telecommunication Engineering

Marketplace Theology

Certificate Of Marketplace Transformation, Marketplace Theology

Activities and Societies: Study the courses of Marketplace Theology, Money Matters, Vocational Discernment, Take Your Soul to Work.

Certificate, Artificial Intelligence

Artificial Intelligence: Business Strategy and Applications