Lichen Wang Email & Phone Number

High-performance Marketing Manager with 6-year experience in delivering marketing plans and projects in the not-for-profit sector and SaaS industry that meets demanding objectives on-time, on-spec and within budget. Presents extensive direct marketing experience and a profound understanding of B2B SaaS marketing. Proven interpersonal communications with key stakeholders and team collaboration skills.

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  Marketing Manager | Direct Campaign Manager | Project Manager

  Actionhq

  Nov 2017 - Present - Auckland, New Zealand

  • Designed, implemented, and optimised multi-channel marketing campaigns, including direct mail, emails, SMSs, telemarketing, and social media• Managed cross-functional teams and collaborated with key stakeholders, copywriters, designers, data analysts, technical teams and sales teams to ensure seamless campaign execution• Refined campaign strategies using insights derived from data analysis and performance metrics, leading to improved customer engagement.• Leveraged platforms like XMPie, HubSpot, Monday.com, Tableau, and Zoominfo to create targeted, data-driven campaigns• Consistently delivered projects on time and within budget while achieving client objectives and improving ROIAccomplishments• Developed and implemented direct marketing plans which nurtured highly engaged opportunities from which 12 valuable clients were converted and exceeded sales goals by 100%.• Managed multiple direct marketing campaigns for companies in technology, insurance, finance and not-for-profit industries and met all marketing objectives with high customer satisfaction and zero complaints.• Created a complex and effective direct marketing strategy and managed multiple campaigns simultaneously with a minimum budget and resources.