Licia Alberti Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Milan Area, Italy

Milan Area, Italy

Italy

Milan Area, Italy

Milan Area, Italy

London, United Kingdom

- Managed a team of 12 people for the Italian, French, Brazilian and Spanish markets, defining market strategies, salaries, goals and KPYs.- 120% average/year goal achievement - Responsible for interviewing and hiring the best talents - Managed the relationship with key International publishers- Primary point of contact between the Publisher Marketplace department and other internal divisions to support the advancement of the Publisher Marketplace product - Improved internal tools and publishers’ platform, defining needs and product positioning in the markets with the top management- Supported knowledge and the personal development of individuals through the creation of training materials, organisation of update training sessions, career path definition

London, United Kingdom

- Managed the optimisation team (7 people) for the Italian, French and Spanish markets, defining workflows, market strategies, goals and KPYs.- Actively participated to the hiring process to recruit new talents for Italy, Spain and France and trained new comers- Managed the relationship with key International publishers- Collaborate at the improvement of internal tools and the publishers platform, created the project and followed the development of a customised CRM- Creating the test for applicants and trained new comers for all EU and US.

London, United Kingdom

- Responsible for the acquisition of new publishers and the optimization of their revenues on the Italian market. - Responsible for supporting publishers with the technical integration of Criteo’s tag and integration in the most common adservers - Increased revenues by 30% QoQ - Provided useful analysis to highlight problems and opportunities in the market and created master data set that have been used as model for all other markets’ expansion - Trained new comers

Rome Area, Italy

- Increased the portfolio revenue of 34% in 2009 and of 25% in 2010 - Trained junior account executives - Main point of contact for some of the largest media agencies (Mediacom, Mindshare, Universal McCann, OMD) - Planned and managed multi-channel advertising campaigns for national and international clients - Responsible for monitoring and reporting advertising campaign result

Rome Area, Italy

- Developed briefs and strategies in accordance with the commercial objectives of the clients- Coordinated the creative team, the development team and external providers in order to deliver creative solutions starting from the brief- Managed integrated projects based on innovative solutions of viral and unconventional marketing- Directly managed relationships and presented projects developed for clients such as Sony Pictures, Toyota and Telecom Italia

Rome Area, Italy

- Coordinated the development team for web-based multimedia projects development- Designed navigation flows and feasibility assessments - Developed briefs and strategies in accordance with the commercial objectives of well-known clients

Rome Area, Italy

- Coordinated production activities- Proposed solutions with focus on feasibility, usability and technical specifications required from digital projects- Maintained, consolidated and developed relationships with premium clients

Education record

Bachelor And Master Degree, Communication And Marketing

Thesis “The Web Revolutions”. How internet, with e-commerce, e-government, e-vision and other web revolutions can change people’s life.