Licia Borges Email & Phone Number

Engagements across the General Mills enterprise, including: Annie's marketing communication plans and execution. Launched new brand campaign. Developed and launched holistic plan for key product renovation. Strategic brand partnerships for Pet segment. Outbound Brand Licensing pitches and day-to-day management.Whitespace tech opportunities and partnership ideas.Cereal Portfolio campaigns, including 2021 Adweek Experiential Award-winning "got milk?"… Show more Engagements across the General Mills enterprise, including: Annie's marketing communication plans and execution. Launched new brand campaign. Developed and launched holistic plan for key product renovation. Strategic brand partnerships for Pet segment. Outbound Brand Licensing pitches and day-to-day management.Whitespace tech opportunities and partnership ideas.Cereal Portfolio campaigns, including 2021 Adweek Experiential Award-winning "got milk?" collaboration.Mentor Brand case study research to inspire brand experience strategies for Lucky Charms, Cinnamon Toast Crunch, Yoplait, and more. Show less

Holistic brand experience and communications for emerging natural and organic brands Cascadian Farm Organic, Muir Glen Organic, and EPIC Provisions.

Marketing communications for complex portfolio of brands including Betty Crocker, Helper, Progresso, Toaster Strudel.

Marketing communications for flagship brands including Cheerios and Wheaties.

Business to business marketing for General Mills Foodservice.

Connections strategy and paid media planning for Yoplait.

Team lead for General Mills's regional Hispanic marketing heavy-up across all major brands and categories including Cereal, Yogurt, Snacks.

Greater Minneapolis-St. Paul Area

Re-launched national Hispanic retail event platform by securing partnership with GRAMMY award-winners. Partnered to develop multicultural shopper marketing strategies with Grocery and Mass retailers.

Highland Park, Il

Managed key CPG accounts at an award-winning brand strategy and design agency. Led development of design strategy and package design for Pepperidge Farm new product innovation. Collaborated on development of strategy for Miller Lite’s global brand redesign.

Mclean, Va

Created integrating marketing campaigns for the Retail Bank to acquire new customers from high-opportunity segments (Student, Hispanic and Movers).

Mclean, Va

Led strategy and creative development of integrated direct marketing and web campaigns for the Retail Bank to support product launches, attain annual account goals and retain customers.

Durham, Nc

Held marketing and public relations responsibilities for renowned modern dance organization while enrolled full-time at Duke University.

New York, Ny

Supported the Panasonic interactive account team at a guerilla marketing agency in NYC. Worked to improve usability and purchase conversions on panasonic.com. Site was subsequently ranked 1st in consumer electronics category by Forrester. Published content to drive traffic to Sharetheair.net, positioning Panasonic as a lifestyle brand for action sports fans.

Roanoke, Va

Wrote business plan for new digital signage company, IntelliMats, as part of a cross-functional team of marketers, financial analysts and industrial designers.