Martín García Email & Phone Number

Buenos Aires Province, Argentina

Argentina

• Some responsibilities:
• Full responsible of P&L management for E-commerce & Marketplaces for Samsung, Oster, Smartlife, Canon & Motorola brands, reporting directly to the company's CEO.
• Provide expertise and educate across the organization based on current Ecommerce industry.
• Work with internal marketing team and external agencies to understand opportunities that drive customers to convert and increase profitability.
• Perform in-depth data analysis to deliver actionable insights and recommendations that influence short term / long term digital media strategy.
• Optimize against key metrics including CTR, open rates, revenue lift, NPS and engagement.Some skills:

Argentina

Argentina

• Some responsibilities:
• Full responsible of P&L management for E-commerce channel (including B2C, B2B2C, B2B & MercadoLibre), reporting directly repo to the company's president.
• Provide expertise and educate across the organization based on current Ecommerce industry.
• Work with internal marketing team and external agencies to understand opportunities that drive customers to convert and increase profitability.
• Perform in-depth data analysis to deliver actionable insights and recommendations that influence short term / long term digital media strategy.
• Optimize against key metrics including CTR, open rates, revenue lift, NPS and engagement.Some skills:

Argentina

• Price analysis and price structure for each product based on defined objectives, market characteristics, cost, markup and price.
• Identify, develop, and evaluate marketing strategy and follow up of Market Share.
• Assess and estimate periodically market volume (AMT & quantity) for all categories.
• Control and follow up of inventory level, GP, SGA and NIBT for all categories.
• Compile budget information. Reviewing sales performance, aiming to meet or exceed OBGT.
• Prepare and implement the marketing plan, Ad&Pro campaigns.

Argentina

• Control and follow up of inventory level, GP, SGA and NIBT for Sony Style Web.
• Compile budget information for Sony Style Web. Reviewing sales performance, aiming to meet or exceed OBGT.
• Instrument, measure, analyze and report on online and cross channel marketing programs: include search engine marketing (Google Adwords & Key Words), and email campaigns.
• Monitor the performance of competing ecommerce sites and keep tab on their activities.
• Purchase, Sales and Inventory level forecast for the web site.
• Analyze the performance of the web advertisement in increasing sales.

Argentina

Argentina

Argentina

• Manage and provide assistance in managing or maintaining accounts of strategic clients.
• Responsible for achieving sales, profit and increasing category market share.
• Implement strategies, execute activities and evaluate promotions results.
• Sales forecasting, business reviews, category reviews, trading terms negotiation and joint cycle planning with customers.
• Prepare and maintain scorecard data and develop commercial strategy
• Conduct weekly review of promotional activities to enhance the motivation and identify development potential to maximize the profit of the organization and client’s satisfaction

Argentina

• Organise and plan the transferring process of materials and goods from suppliers and manufacturers.
• Check warehouse inventories, building orders, and directing logistics
• Gathers and interprets relevant data (costs, productivity, demand patterns, etc.)
• Investigates problems, finds root causes, and develops solutions.
• Develops periodic performance reports.
• Provides analytical support for projects, new business opportunities, and proposals.

Mba, Economy/Business Administration

Certified Public Accountant, Accounting/Business Administration

Bachelor Of Business Administration, Business Administration/Economics

Activities and Societies: Assistant professor (Buenos Aires University). Subject: Long-term planning.

Consultor Certificado Mercadolibre