Lida Citroën Email and Phone Number
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"Everyone has a personal brand, by design or default." -- Lida CitroënLet’s redefine what people think of you, so YOU control the narrative! Email me: Lida@LIDA360.com or go to lida360.com/contact-lida At the heart of my mission lies a profound belief that anyone--wherever and however they are--can drive meaningful change. I serve individuals across 30+ countries who are dedicated to crafting their personal brands and harnessing influence-building tools to stand out.When YOU control the impression you make, you CAN influence positive perception, and attract opportunities! My NEW BOOK launched Aug 2024: The New Rules of Influence (order on Amazon NOW!)I can help you:➕Shape the way you’re viewed in your company, community, or industry➕Build strategic networks➕Navigate a career pivot➕Manage a reputation crisis➕Enhance your executive and leadership presence➕Energize your employees, teams, audiences ➕Train your veteran talent on civilian workplace culture➕And moreWhat I do: Personal Brand StrategistI am my clients’ biggest advocate and most trusted confidant. My work as an executive coach focuses on front-end assessment and strategy before implementation to ensure all actions support who you are and how you want to be known.Reputation Management and Reputation Repair ExpertSecond chances are my specialty. Whether you made a bad decision, or were in the wrong place at the wrong time, when things go sideways, I’ll work fast and smart to show you how to regain control of your story and rebuild your good name.Keynote Speaker and TrainerI love sharing the power of personal branding, leadership influence, and reputation management. Looking to foster team building or hosting an industry-wide event? Your audience will walk away from my programs inspired to make a change.As an internationally recognized keynote speaker, presenter, and workshop facilitator (virtual and in-person), I work with companies like Google, Disney, SHRM, Barclays, and JPMorgan Chase, among others.Military Transition SpecialistI passionately serve those who’ve served (Watch my TEDx). Since 2009, I’ve taught thousands of veterans and active duty service members to gain confidence, control, and focus in their post-military careers. Employers enlist me to help them understand military culture and address challenges to recruiting and retaining military talent and tap into this valuable and underutilized segment of the talent pool. Other Skills: Personal branding, influence building, identity, public image, impression management, thought leadership.
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Author, The New Rules Of InfluenceThe New Rules Of Influence BookDenver, Co, Us -
Author, The New Rules Of InfluenceThe New Rules Of Influence Book Jan 2024 - PresentAVAILABLE on Amazon now!It’s time to throw out the old rules of influence and become the leader you’ve always wanted to be.A new type of leader is emerging—one with a bold mission who empowers others through courage, realness, and unwavering passion. Modern-day executive presence mandates new levels of authenticity, agility and visibility never before seen in the C-suite. It’s time for a new set of rules for a new generation of leaders.In "The New Rules of Influence", I present a contemporary and inclusive approach to gaining influence, fostering community around an idea or initiative, and asserting vision in meaningful ways.This book is for those who have felt marginalized, unrecognized, or unseen.I firmly believe anyone fueled by passion and purpose can authentically build trust, drive change, and make a lasting impact.Publish date: August 27, 2024 (preorder available now on AMAZON)Publisher: Berrett-Koehler Publishers -
Author, Control The Narrative: Executive'S Guide To Building, Pivoting & Repairing Your ReputationControl The Narrative (Book) 2021 - Present"Control the Narrative" makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For executives, entrepreneurs and professionals seeking to grow, change, or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you’ll discover how to assess the situation, break the crisis down into a series of actionable responses, and re-establish career viability.To be effective, a personal brand must be authentic. Through the process of personal branding, "Control the Narrative" helps you uncover the core values that form the foundation of your strategy for building, pivoting, or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren’t what you expected. Filled with real-life examples, "Control the Narrative" provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation. -
Personal Branding For Executives, Keynote Speaker, Trainer, Reputation Management ExpertLida360 Jun 2008 - PresentGreenwood Village, Co, UsAs an international personal branding and reputation management expert, I uncover and craft standout reputation management strategies for business leaders, executives and entrepreneurs globally.My personal branding clients are looking to be positioned with impact, to have their reputation work as hard as they do! They seek reputation management programs to differentiate themselves from the competition, attract key opportunities, create better relationships with target audiences, and build a reputation that lines up with their values and goals. These clients recognize that control over their career starts with them and how they position themselves to others.Using tools I've developed over 20 years, we integrate social media (digital reputation), executive presence, body language, and narrative to tell a compelling story about who the client is and what they can offer.I share these reputation management and personal branding strategies in my interactive and engaging keynotes and training programs, helping corporate teams, conference attendees, and professional groups level up their careers in meaningful, intentional and impactful ways!For more information, please visit LIDA360.com Contact me at Lida@LIDA360.com -
Author, Your Next Mission: A Personal Branding Guide For The Military-To-Civilian TransitionLida360 Apr 2013 - PresentGreenwood Village, Co, UsThis new comprehensive book offers transitioning US military veterans the tools, motivation and insights to position themselves competitively for a civilian career.Since 2009, I have been working pro bono with veterans in transition, teaching personal branding, messaging, career guidance and self-marketing. I advocate and teach a process which is authentic, career (not job) focused and empowering. To date, I have counseled well over 100 transitioning veterans."Your Next Mission" will be a turnkey resource for all veterans seeking to be relevant and compelling to a civilian employer. My dream is to make this book available at no charge to veterans. -
Author, Reputation 360: Jumpstart Your Career By Building A Positive Personal BrandLida360 Jan 2011 - PresentGreenwood Village, Co, Us"Reputation 360: Jumpstart your career by building a positive personal brand" New and updated edition (Palisades Publishing, 2022) For professionals launching their careers, the hard work begins even before the first job. As the global business becomes increasingly competitive, young professionals and entrepreneurs recognize the importance of building and shaping a powerful and compelling personal brand—online and in person.In a post-COVID world, tools like social networking, narrative, image, and relationships matter more than ever before. Today, standing out from the competition, being recognized for the value you offer and building a career that is meaningful and impactful requires careful attention.More information is available at www.Reputation360Book.com#personal branding, reputation management, online reputation management, executive personal branding -
Author, Success After Service: How To Take Control Of Your Job Search And Career After Military DutyKogan Page Oct 2020 - PresentLondon, Gb“Success After Service” provides the tools, resources, and strategies to help military veterans adapt to the civilian workplace and evaluate post-military career options. It is the ideal guide for transitioning military and veterans who seek a coherent set of strategies, resources, and steps for building a meaningful, deliberate, and rewarding post-military career. The transition from military to civilian life is more than just a title change; it is a whole new life experience with the sense of excitement and possibility that accompany a transition. Whether you're preparing to retire or separate, Success After Service is written to help all veterans succeed in the civilian workplace.For more information, please visit KoganPage.com/SAS -
Author, "Control The Narrative" (Kogan Page May, 2021)Kogan Page Oct 2020 - PresentLondon, Gb"Control the Narrative: The Executive's Guide To Building, Pivoting, and Repairing Your Reputation" (Kogan Page May, 2021)Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation. -
Linkedin Learning InstructorLinkedin Nov 2015 - PresentSunnyvale, Ca, UsAs an author with the premiere online training platform, LinkedIn Learning, I offer customized courses on personal branding, reputation management and military veteran transition resources.Check out my courses on LinkedIn Learning today:- Creating Your Personal Brand- Repairing Your Reputation- Having an Honest Conversation with Your Boss- Internal Interviewing- Job Hunting for College Grads- Reputation Risk Management- Recruiting Veterans- Translating Your Military Skills to Civilian WorkplaceThese courses feature tips, strategies and practical advice for building your personal brand, augmenting your reputation management strategy, and advancing your career! -
ContributorEntrepreneur Media Jul 2014 - PresentIrvine, Ca, UsContributing writer to Entrepreneur Magazine (Entrepreneur.com). I share insights, tips, information and resources on personal branding, reputation management, career advancement, online reputation management, corporate branding, executive presence and positioning, and executive personal brand development. -
Military.Com Veteran Employment ExpertMilitary.Com Jan 2014 - PresentSan Francisco, Ca, UsWeekly, I provide articles to support veterans transitioning to civilian careers. My work is focused on improving communication between employers and veterans, navigating skills translation, and improving opportunities for veterans after they leave service. My content highlights reputation management, personal branding, career transition, executive presence, skill development and reputation repair strategies. -
Managing Director, Marketing & CommunicationsFinancial Planning Association Jul 2006 - Apr 2008Denver, Colorado, UsI oversaw market development, communications and PR, membership growth, development and retention, and marketing of products/services/events. My team was focused on creating and enhancing value for the Association's 28,000 members, reaching consumer audiences, and growing the profile of FPA and the financial planning profession. -
Director Of Investor RelationsJefferson County Economic Development Corporation Jan 2003 - Jun 2006Golden, Colorado, UsI led recruitment and retention of investors in the economic development council. In addition, I directed and implemented a new brand strategy and marketing focus for the Council.My responsibilities were to: increase private investment funding, drive event sponsorship funding, increase number of private investor/contributors, retain investors, increase visibility of organization.Results – Year One: increased private investment funding by 28% from Y1, increased sponsorship funding by 31%, recruited 23 new private investors, and retained 93% of current investors. Year Two: increased private investment another 20% to highest level in organization’s 50-year history; recruited 17 new investors; increased sponsorship income by 48% and retained 90% of current investors.Additionally, I managed all aspects of funding organization through private business-to-business contributions and investments. Through the design, development and execution of a new brand and ongoing brand management, and community events, I created visibility for the organization and investors by stimulating information flow and networking. -
Director Of Sales & MarketingLiberty Greenfield Oct 2001 - Dec 2003UsAs Director of Sales & Marketing, I drove new business and positioning of this boutique real estate firm in Denver and nationally.Results – Solicited and secured national public relations successes in Northern California (SF office) and nationally (to launch new practice area). Numerous articles authored and placed in national publications, firm leaders placed on high-level national boards, overall positioning of the firm increased dramatically within target markets and industries. -
Director Of Business Development, Marketing And Public RelationsRnl Design Oct 1999 - Oct 2001Denver, Co, UsIn this role, I led the firm through a complete corporate re-branding, including development of national public relations program, resulting in featured profiles in leading national architectural and business media. The firm secured national high-profile, high design projects by leveraging the targeted publicity and attention.I directed all marketing and PR, and acted as national spokesperson, for more than 65 corporate partners who contributed over $2.5 MM to the firm's largest marketing initiative, "Work[place] 2010, the Office of the Future." I also led national business, industry and trade media campaigns on behalf of this key project. -
Regional Marketing DirectorGibson, Dunn & Crutcher Llp 1997 - 1999Global, Us -
Marketing DirectorGelfond Hochstadt Pangburn 1995 - 1997
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Client Services DirectorRussell Karsh & Hagan 1991 - 1993
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PrMax Factor & Co. 1988 - 1990
Lida Citroën Skills
Lida Citroën Education Details
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Pomona CollegeEnglish -
Wharton Executive EducationExecutive Presence And Influence: Persuasive Leadership Development.
Frequently Asked Questions about Lida Citroën
What company does Lida Citroën work for?
Lida Citroën works for The New Rules Of Influence Book
What is Lida Citroën's role at the current company?
Lida Citroën's current role is Author, The New Rules of Influence.
What is Lida Citroën's email address?
Lida Citroën's email address is li****@****ail.com
What is Lida Citroën's direct phone number?
Lida Citroën's direct phone number is (800) 314*****
What schools did Lida Citroën attend?
Lida Citroën attended Pomona College, Wharton Executive Education.
What are some of Lida Citroën's interests?
Lida Citroën has interest in Boating, Kids, Cooking, Medicine, Exercise, Outdoors, Electronics, Home Improvement, Reading, Fitness.
What skills is Lida Citroën known for?
Lida Citroën has skills like Social Media Marketing, Marketing Communications, Marketing, Public Relations, Leadership, Public Speaking, Marketing Strategy, Social Networking, Personal Branding, Corporate Branding, Brand Management, Strategic Planning.
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