Linda Daly Email & Phone Number

Managed the operations of the company’s merchandising strategies in an effort to enhance profitability, brand identity, and sales; collaborated with cross-functional teams to facilitate merchandising operations. Ensured all visual merchandising strategies were effectively implemented throughout retail stores and reflected the Brand’s vision. Partnered with Merchant, Marketing and Store Operations teams to achieve the best possible store level execution and results.Spearheaded a major Intimate Apparel initiative which included construction specifications and follow-up, new fixturing and mannequins and other visual elements; increased sales by over 40%Recipient of the prestigious Chairman’s award of Excellence for the major intimate apparel initiativeDeveloped and executed merchandising displays to promote and effectively display merchandise and ensured profitability by maintaining in store marketing and placement of marketing materialsManaged seasonal launches and fixture programs; collaborated with cross-functional teams throughout the organization to ensure timely/effective implementationMonitored weekly sales to maintain profitability and manipulate Best Sellers.

Directed the operations of the company's merchandising strategies in an effort to enhanceprofitability, brand identity, and sales; collaborated with cross-functional teams to facilitatemerchandising operations. Ensured all visual merchandising strategies were effectivelyimplemented throughout retail stores and reflected the store's vision. Supervised, motivated,mentored, coached, or trained the departmental teams. · Created the "in store" floor-set process and documentation which was implemented in 350+ Catherines stores · Developed and executed merchandising displays to promote and efectively display merchandise and ensured profitability by maintaining pricing standards, and placement of all goods

Accountable for the visual merchandising presentation standards for the Added Dimensionsand The Answer brands. Reported directly to the President and the Vice President of Marketing.Developed and implemented monthly merchandise presentation packet for field organization;worked closely with buyers to identify concepts or best sellers in an efort to increaseprofitability and improve inventory movements. · Planned, designed, and purchased fixtures for new stores and handled updates and replacements · Facilitated and conducted efective training programs for new and existing employees to enhance productivity and managed, motivated, mentored, coached, or evaluated departmental employees · Developed new store designs and planned remodels; managed projects from conception through store launch and working closely with Store Planning and company's Architect. · Computerized company strategy packets, store layouts, and store designs · Developed a working "mock store" in corporate ofce as a test lab for fixturing, marketing and product positioning · Scripted and maintained Brand Standards Manual