Lida Mosadegh Email & Phone Number

• Conceptualized and developed an award-winning initiative to increase awareness of information security and privacy at their university. Led the design of a user-centric website that reached a wide audience, with 8,000.
• Created the "UBC IT Talks" event series, which aimed to foster collaboration and create a positive association with the UBC IT brand. The first event was highly successful, with 200 RSVPs and reaching over 8,000 people.
• Enabled the team to be more innovative and delivered higher quality projects, including the department's annual report that saw a 79% increase in readership and 25% faster turnaround time.
• Launched a new enterprise "UBC Survey" tool, which increased the user base by 600% through effective training, engagement, and change management.
• Member of multiple cross-university committees, contributing communications expertise and consultation on multiple projects that impacted the entire university.

• Developed and implemented Western Canada’s marketing strategy leading to positioning of DORMA as a premium brand and an increase of market share by 40%.
• Conceptualized and executed creative customer-engaging events, which were subsequently adopted internationally and strengthened customer connections to the brand.
• Directed all aspects of digital marketing, including management of social media presence and programs to build and enhance brand reputation and recognition. Applied web analytics to drive strategic marketing decisions.
• Provided product training to staff and industry associates, including architects and designers.
• Managed content and ongoing revisions of marketing collateral, website content, social media, press releases, standard sales presentations and all other vehicles for communications.

• Designed and executed comprehensive marketing, branding, and communication strategies that propelled Samsung to the top as the preferred brand in a country of over 75 million people.
• Created, motivated, and led a high-performing marketing team of seven, while also guiding the marketing efforts of 10 cross-functional product managers.
• Strategically managed an annual marketing budget of $15 million, consolidating media and advertising purchases, negotiating favorable discounts, and securing premium media placement, resulting in significant annual.
• Spearheaded 50 market research and customer segmentation projects, utilizing the insights to enhance product and brand strategy.
• Oversaw the development and implementation of in-store branding, design, training, and campaigns in over 400 Samsung brand shops.
• Directed all aspects of public service relations, public outreach, and crisis management efforts.

• Developed and implemented short and long-term marketing communications plans and programs, including trade shows, special events, PR/media, executive communications, advertising, capability briefings, web.
• Transformed marketing strategies into compelling direct response communication campaigns and collateral that drove acquisition, supported sales force and retained customers, resulted in aggressive growth and retention.
• Led external media efforts across the organization and served as spokesperson for the hotel.
• Established and maintained strong relations with central, local government departments and key clients.
• Introduced and executed a ‘Celeb Nights’ event series, which resulted in increased food and beverage sales by over 50%.

• Successfully oversaw and managed the entire marketing portfolio for a multibillion-dollar real estate development company, positioning the company as one of the top five property developers in Dubai, UAE.
• Planned and executed over 150 global events, including project launches, sponsorships events, exhibitions, and road shows in various countries including UAE, UK, USA, Paris, Greece, Turkey, Kuwait, London, United.
• Collaborated closely with the CEO and other senior leaders to identify and capitalize on emerging markets, while also providing support to the sales department in facilitating and expanding business.
• Responsible for overseeing and managing national and international media buying and public relations activities, ensuring that all campaigns were executed effectively and efficiently.
• Identified new marketing and communications opportunities, instrumental in creating the "Hydra Executive Reality Show" with a $5M production budget and a grand prize of $1M for the winner to set up their own real.

• Served as the principal administrative contact and liaised with external contacts; including the public, government and media agencies.
• Managed complex calendars, organized meetings, appointments and travel arrangements.
• Coordinated events, including conferences and shows.
• Assisted in coordinating marketing case studies and PR inquiries.
• Coordinated the production and distribution of the marketing materials

• Created and coproduced a cultural series.
• Introduced the idea of linking culturally diverse events with the entertainment features.
• Worked as an entertainment journalist; wrote scripts to promote painters, dancers, musicians, actors/actresses, photographers, plays and festivals.
• Investigated leads for news stories & provided front line customer service.

• Marketed and sold Club Discovery stays (Time Share Stays).
• A top sales producer, consistently in the top 10 Sales Representatives.
• Coached, trained and motivated new staff.

Bachelor Of Arts In Communications

Certificate, Principle Of Marketing Research

Computer Science