Results-driven Senior Data Analyst with over 5 years of experience in translating complex data into actionable insights to drive strategic business decisions and profit growth. Proven expertise in advanced analytics, data modeling, and campaign optimization. Recognized for leveraging intelligence assets to reveal optimal business strategies, improve marketing efficiency, and foster data-driven cultures within organizations.
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Senior AnalystUbisoftMontreal, Qc, Ca -
Business Intelligence AnalystAvanquest Jul 2024 - PresentMontreal, Quebec, CanadaMentored 3 junior analysts, improving their skills and overall team performance.Led a cross-functional team of 5 to develop a marketing strategy, increasing campaign ROI by 15% and improving lead generation efficiency by 20%. -
Marketing Data Analyst/Campaign ManagerAvanquest Sep 2021 - Jun 2024Montreal, Quebec, CanadaCollaborated with marketing teams to develop data-driven strategies, including A/B testing and customer journey mapping, resulting in a 10% improvement in customer retention and enhanced personalization.Utilized advanced SQL for data extraction, reducing report turnaround times by 40% through ETL automation.Managed CRM data (HubSpot, Probance), identifying upselling and cross-selling opportunities, adding $500,000 in revenue.Conducted trend and customer analysis, leading to a 10% increase in conversion rates and new acquisition strategies. -
Data AnalystMindgeek Dec 2019 - Sep 2021Montreal, Canada AreaAd-Hoc Analysis: Delivered ad-hoc analyses to Sales, Product, and Finance teams, diagnosing KPI fluctuations and facilitating strategic adjustments that improved operational efficiency by 20%, resulting in a $2 million reduction in operational costs.Stakeholder Communication: Acted as a liaison between technical teams and executive stakeholders, translating complex analytical findings into actionable business recommendations. This improved strategic planning and contributed to a 25% increase in forecast accuracy.Market Research & Segmentation: Conducted in-depth market research and customer segmentation analysis to identify key demographics and behavioral patterns, resulting in a 15% increase in Facebook campaign engagement.Reporting & Dashboards: Created and presented comprehensive reports and dashboards for senior management using Power BI, SQL, and Excel, facilitating data-driven decision-making.Competitor Analysis: Executed competitor analysis and benchmarking to identify market trends and opportunities, enhancing the company's competitive positioning in the market. -
Marketing AnalystOwl Start-Up Dec 2018 - Dec 2019Montreal, Quebec, CanadaMarket Research & Segmentation: Conducted in-depth market research and customer segmentation analysis to identify key demographics and behavioral patterns, resulting in a 15% increase in Facebook campaign engagement.Reporting & Dashboards: Created and presented comprehensive reports and dashboards for senior management using Power BI, SQL, and Excel, facilitating data-driven decision-making.Competitor Analysis: Conducted competitor analysis and benchmarking to uncover market trends and opportunities, strengthening the company’s competitive positioning.
Lida Sun Education Details
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Marketing Research
Frequently Asked Questions about Lida Sun
What company does Lida Sun work for?
Lida Sun works for Ubisoft
What is Lida Sun's role at the current company?
Lida Sun's current role is Senior Analyst.
What schools did Lida Sun attend?
Lida Sun attended Concordia University.
Who are Lida Sun's colleagues?
Lida Sun's colleagues are Natacha Lenkov, Catherine Phan, Zheng Lilian, Matthew Procenko, Camille Reumaux, Ihor Ukhvarin, Ryan K..
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