Mentored 3 junior analysts, improving their skills and overall team performance.Led a cross-functional team of 5 to develop a marketing strategy, increasing campaign ROI by 15% and improving lead generation efficiency by 20%.

Collaborated with marketing teams to develop data-driven strategies, including A/B testing and customer journey mapping, resulting in a 10% improvement in customer retention and enhanced personalization.Utilized advanced SQL for data extraction, reducing report turnaround times by 40% through ETL automation.Managed CRM data (HubSpot, Probance), identifying upselling and cross-selling opportunities, adding $500,000 in revenue.Conducted trend and customer analysis, leading to a 10% increase in conversion rates and new acquisition strategies.

Ad-Hoc Analysis: Delivered ad-hoc analyses to Sales, Product, and Finance teams, diagnosing KPI fluctuations and facilitating strategic adjustments that improved operational efficiency by 20%, resulting in a $2 million reduction in operational costs.Stakeholder Communication: Acted as a liaison between technical teams and executive stakeholders, translating complex analytical findings into actionable business recommendations. This improved strategic planning and contributed to a 25% increase in forecast accuracy.Market Research & Segmentation: Conducted in-depth market research and customer segmentation analysis to identify key demographics and behavioral patterns, resulting in a 15% increase in Facebook campaign engagement.Reporting & Dashboards: Created and presented comprehensive reports and dashboards for senior management using Power BI, SQL, and Excel, facilitating data-driven decision-making.Competitor Analysis: Executed competitor analysis and benchmarking to identify market trends and opportunities, enhancing the company's competitive positioning in the market.

Market Research & Segmentation: Conducted in-depth market research and customer segmentation analysis to identify key demographics and behavioral patterns, resulting in a 15% increase in Facebook campaign engagement.Reporting & Dashboards: Created and presented comprehensive reports and dashboards for senior management using Power BI, SQL, and Excel, facilitating data-driven decision-making.Competitor Analysis: Conducted competitor analysis and benchmarking to uncover market trends and opportunities, strengthening the company’s competitive positioning.