Lidia Ramirez Email & Phone Number

North Carolina, United States

North Carolina, United States

Jamestown, North Carolina

• Collaborated with the marketing team to produce compelling content for emails, social media, blogs, videos, and in-store signage for the world's largest furniture store.
• Led end-to-end email marketing strategy: Owned the email marketing strategy for three distinct business units, encompassing both B2C and B2B campaigns. This included managing all email calendars, crafting content and.
• Managed our highest converting channels—email and SMS—by overseeing content creation, product & image selection, scheduling, and performance analysis. This resulted in a 155% increase in design service appointments, a.
• Utilized storytelling skills to create content for various marketing materials, including press releases, store signage, social media, blogs, our monthly feature in an influencer magazine (NC Eat & Play), and.
• Managed influencer social media campaigns, achieving over 1 million views and unique account reaches, significantly boosting brand visibility and driving a 10% increase in social media followers.
• Utilized analytics tools to track and analyze marketing campaign performance, providing actionable insights for improvement.

Raleigh, North Carolina (Remote)

• Collaborated with media team and account managers to execute top-notch campaigns for higher education clients within a fast-paced marketing agency environment
• Conducted quality assurance checks on uploaded ads, ensuring copy, targeting, and conversion tracking met high standards across Google, Programmatic, and various paid social media platforms
• Proofread and edited ad copy, reports, proposals, and other client-facing documents to ensure error-free communication and a professional presentation
• Researched keywords, target audiences and competitors to aid in the development and execution of marketing strategy/plans
• Participated in various trainings related to integrated marketing and assisted with analytics and reporting
• Provided training to interns, focusing on prioritization, planning skills, and fostering their professional development

Winston-Salem, North Carolina

• Worked in major ESPs (Oracle-Bronto, Salesforce Marketing Cloud) to execute email marketing campaigns
• Planned, designed, and scheduled email messages for customers while ensuring accuracy of all content, branding, and audiences
• Created and proofread copy for email marketing campaigns and other marketing channels
• Managed email calendar and email lists, executed segmentation, targeting, and lifecycle contact strategies to maximize conversion rate
• Executed A/B tests (subject line, content, time of day, frequency) iterating and improving upon existing and new initiatives
• Tracked email marketing KPIs and analytics and made recommendations for future optimization

Greensboro, North Carolina

• Managed mobile app push notification delivery to 115,000+ users across 8 countries, created push notification content schedule and generated monthly metric reports
• Supported email marketing strategy by requesting email designs, sending internal company email previews, monitoring email changes, managing the email send list for each email
• Managed SHOP.COM’s seasonal contests and contest reporting by giving creative direction to the graphic design team, writing copy and launching the contest on SHOP.COM
• Used project management skills to manage marketing campaigns from conception, asset request and communication to all promotional teams, assisted the marketing team with market research, copy writing, monitoring trends.

Raleigh, North Carolina

• Designed a collaboration tool in Tableau for underwriting team to allow shared communication and assist with prioritization of projects
• Initiated a monthly reconciliation of billing information to capture revenue booked to general ledger, manual adjustments to system information and loan application counts
• Generated reports to monitor loan turn time commitments, results and capacity; built new loan application examples for OCR training

Bachelor Of Arts - Ba, International Business, Summa Cum Laude

Bachelor Of Arts - Ba, Spanish, Summa Cum Laude