Throughout my 20-year career, I have gained diverse and extensive experience in design, sourcing, concept creation, and customer experience within the fashion sector. Working alongside some of the most innovative minds in the industry has been a privilege. This journey has given me firsthand insights into the challenges in fashion, emphasising ethical practices from concept to product completion, ensuring alignment with sustainability and responsibility values.My expertise has been further enhanced in Switzerland, broadening my professional horizons and strengthening my dedication to sustainable and innovative fashion. I am deeply committed to instigating industry change and believe that by embracing thoughtful design and conscious sourcing, we can lead the path toward a more sustainable future in fashion.