Hello! I’m Lidia 👋, passionate about connecting authentic brands with their audiences through innovative marketing strategies that create a lasting and positive impact. 🌟🎨 Creativity and Innovation: I am driven by the challenge of finding creative solutions with a strategic and analytical focus, ensuring every action is aligned with key objectives and delivers measurable results.⚡ Growth-Oriented Strategies: My experience spans building solid brand foundations at Summa—where I learned the power of brand research and strategy—to managing digital projects and customer-focused campaigns across sectors like entertainment, retail, and FMCG.📊 Data-Driven & Agile Methodologies: As a Digital Marketing Manager, I specialise in data analysis, A/B testing, and behavioural marketing to optimise campaigns, maximise engagement, and adapt to evolving consumer needs.🎓 Continuous Learning and Development:Bachelor's in Advertising and Public Relations, Universitat Internacional de Catalunya.Specialisation in Creativity and Strategic Planning, Brother Escuela de Creativos.Practical Master's in Digital Marketing, Sherpa Campus - Escuela de Marketing Digital.Beyond my formal education, I firmly believe that learning transcends classrooms and qualifications:🔹 Completing courses on platforms like Udemy and Domestika to explore digital tools and industry trends.🔹 Taking on professional challenges that pushed me out of my comfort zone, fostering personal and professional growth.🔹 Cultivating a curious mindset, continuously learning from colleagues, podcasts, articles, and the demands of the ever-changing market.💡 Leadership and Optimisation: I advocate for empathetic leadership, clear goal setting, and process optimisation to ensure every project’s success.Ready to bring ideas to life and propel your brand to the next level? Let’s talk! 👉 lidialaffitte.b@gmail.com
Listed skills include Proactividad and Escucha Activa.