Lidia Le François Email & Phone Number

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

Toronto, Canada Area

Self-published fiction novels on Amazon.December 2015- Launched my first bookOctober 2019- Launched my second book

Ottawa, Ontario, Canada

• Author of 2 Gold award-winning entries for the Brandon Hall Group Awards (2022) 1 Silver (2023)
• Created a strategic branding redesign with Pillar Page Content/SEO strategy
• Wrote an editorial calendar and regularly updated company blog, social channels
• Assessed current social media presence and provided a strategic recommendation for B2B customer engagement
• Worked with internal stakeholders to determine content needs and website capabilities re: Lead generation, CRM measurements, and brand reputation management
• Managed ongoing website updates, analytics, SEO, inbound leads/traffic, etc.

Ottawa, Ontario, Canada

• Author of Software Testing Award entries (Gold, Silver)
• Won a $6 Million dollar deal from the Government of El Salvador based on Search Engine Optimized website copy
• Grew a LinkedIn group by 300% (over 4 years through strategic content)
• Increased leads by 30% from social media (over 4 years through strategic content)How I generated results:
• Annually rewrote and redesigned the company website with an SEO focus (over 12 pages of content)
• Wrote an editorial calendar and regularly updated company blog, social channels

Toronto

Toronto, Ontario, Canada

• Wrote copy for Aeroplan.com: banner ads, corporate blog, web page copy, mobile push notifications, national emails (using CASL), articles
• Edited copy from external contractor partners
• Worked toward multiple deadlines with various stakeholders
• Identified opportunities to improve existing creative and process practices
• Handled last-minute requests and prioritizing other projects
• Attended project launch meetings as required

Toronto, Canada Area

• Turned strategic briefs into creative engaging content and campaigns that resonated with the target market
• Wrote: 100 SEM ads, 1,500 social media posts, 10 infographics, website copy, 72 lines of copy for a microsite, 10 Ford Canada Blogs
• Used social media monitoring tools and reported findings using: Google Analytics, Facebook Analytics, Twitter Analytics, Adobe Social, and Hootsuite
• Presented social content to internal senior leadership team for approval
• Worked closely with internal teams to drive ROI for PPC, paid, and organic media
• Used monthly work-back schedule outlining social media objectives and targets

Toronto, Canada Area

• Day-to-day management and development of editorial content on social media
• Proactively interacting with online communities across all platforms
• Winner contest/promotion management
• Hosting online blogging events
• Organize and manage online events through hashtags and keywords
• Resolving issues regarding bloggers/contests

Toronto, Canada Area

• Developed and maintain a social media presence on Facebook/Twitter
• Use Wordpress blog to create online contests, promote products and engage online community
• Track and monitor unique visits, page loads and returning visits
• Manage communication between readers, listening to suggestions and replying in a timely manner
• Content: write fun and informative content for vegan/gluten free audience
• Engage readers with current articles/polls

Toronto, Canada Area

• Wrote: 50 SEM ads, 650 social media posts, 24 newsletter emails, 40 live tweets for the Santa Clause Parade
• Wrote and managed editorial calendars, obtained approvals and posted content to creative delivery system
• Wrote original content for corporate social channels: Facebook, Twitter, YouTube, Instagram, Google +, Flickr
• Managed freelance resources for project completion
• Worked closely with internal Media teams to drive ROI for PPC, paid, and organic ads
• Used Canva and Adobe Illustrator to create graphics

Toronto, Canada Area

- Day-to-day management and development of editorial content on social media - Create and maintain editorial content calendar - Manage contests: Facebook, Twitter, Newsletter - Proactively interact with customers across all social media platforms - Winner contest/promotion fulfillment - Resolved issues regarding bloggers/contests - Using social media.

Toronto, Canada Area

• Previous clients: Upaya Naturals, Rawlly Rawlly Delicious, Vegucated, Niagara Magazine Group and Cornerstone Home Inspection.
• Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions
• Creating content calendars for social media posts on all platform channels
• Organize and manage online events through hashtags and keywords
• Use a professional and lighthearted tone to convey client's online personality
• Proactively interacting with online communities across all platforms

Toronto, ON

• Business to Business sales through social media and cold calls
• Used Salesforce to convert, track and follow up with clients
• Compose internal “How to” manuals for Salesforce and company policies/procedures
• Develop and manage content management strategy
• Provide ongoing communication with clients/candidates
• Strategize to improve traffic and search engine positions for company site

Markham

• Simultaneously managed marketing projects for label graphics from start to finish for 100+ graphics for 4 categories on multiple brands as per corporate style on time/budget (Spreads, Condiments, Foodservice and Frozen)
• Created work back schedules to manage time with clear objectives/scope, keep within budget, work with supply chain and vendors to track process
• Worked with internal cross functional teams and external printers
• Managed graphic designer to execute marketing communications tactics
• Sourced quotes with suppliers, analyze alternatives, negotiate prices, recommend decisions and assign optimal packaging formats
• Coordinated with translations, branding, legal and reviewed marketing materials

Toronto, Canada Area

I wanted to know more about the indie scene in Toronto. With a tape recorder in hand I started interviewing bands, reviewing their live shows, and receiving a heck of a lot of CDs to review. Within three years I had:- 2 editors- 7 writers- 2 photographersI built an indie blog from the ground up and used social media to garner brand awareness in grassroots.

• Used Dynamic Messenger to coordinate and execute multiple email blasts simultaneously
• Sent test email campaigns in internal accounts
• Supported the team on the tactical implementation of marketing and enrollment strategies
• Supported weekly/bi-weekly calls with clients
• Suggested/edited copy for: email template designs, brochures, direct mail and school websites with the goal of increasing lead generation volume
• Conducted research on competitive marketing programs

• Registered students by guiding them through the process: collecting fees, admissions essay, and obtaining transcripts
• Maintained an average of 60+ calls per day
• Trained new associates and conducted role play exercises
• Wrote copy for telesales role play

• Managed relationship with restaurant operators through client relationship building and day-to-day servicing
• Encouraging Club memberships and increasing monthly sales by 15%
• Received recognition for achieving $33,000 sales in 1 week
• Created/Coordinated "Taste of Sam's", gained trust of local restaurants to showcase food in parking lot
• Responded to client requests, utilizing existing databases and industry knowledge
• Proactively provided clients with recommendations and analysis regarding their business

- Coordinated buskers for Wow! Wild on Winter Series- Supervised volunteer booth for Wow! Wild on Winter Series- Created database of 250 Niagara region wineries for foreign tourism venture

- Created on the spot interview video which won new business- Researched information for new business pitches - Compiled data into presentation decks for supervisors' pitches- Aided with travel arrangements, internal/external meetings- Administrative duties: bill payments, updated professional association memberships, and kept track of expenses.

- Gathered demographic, competitive and historical data used in pitches- Organized multiple internal and external focus groups - Created fads and trends timelines for demographic groups: 12-17, 18-24 etc.- Administrative duties: filed expense report, updated professional association memberships photocopied/collated and faxed documents.

- Maintained logs of all awards for GM vehicles and informing internal groups- Worked with account team to properly feature award in advertisements- Aided with data entry for monthly bio tracking survey results along with distribution - Established automotive industry article tracking for reference purposes

- Briefed creative teams with client brief- Followed up with media department as per plan- Organized POS material via internal printers for multiple GM Goodwrench locations- Shipped out over 100 Communique packages for dealerships- Aided with creating "Tire Care" video series for dealerships- Doubled attendance for GM Goodwrench town hall meetings over 100.

Certificate, Event Planning

Activities and Societies: One year post graduate event planning course.

Diploma, Creative Advertising

Activities and Societies: Graduated with Honours.