Lidia Miras Martínez Email and Phone Number
Trade and Marketing specialist with over 14 years experience working in Europe. Bilingual native Spanish professional (in possession of C2 English certificate). Lidia has excellent communication and inter-personal skills with a high standard of customer service & relationship management.Over her career she has proven highly adapt to multicultural environments developed through experience working both abroad and in multinational companies. Lidia lived and worked for 7 years in the UK at leading communications, PR and digital marketing agencies including Mindshare. She has run multiple million euros marketing initiatives, for large blue-chip brands including; Sony, Diageo, Jaguar, Honda, Nestle and Unilever. In doing so she has developed high standards of client management with C-Level business leaders, account planning and customer’s insights as well as having worked closely with client brand managers.Lidia is highly entrepreneurial and self motivated having setup and run her own fashion retail business as well as being a partner in multiple online joint ventures. She is now looking to leverage these skills and expertise to progress to the next stage of her career sharing her experience with her students to motivate them in their day to day in class.
📚 Centro De Formación Profesional Cabezo Fp 📚
View- Website:
- cabezofp.com
- Employees:
- 7
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Profesora Administración Y Finanzas Bilingüe📚 Centro De Formación Profesional Cabezo Fp 📚 Sep 2023 - PresentMurcia, Región De Murcia, Spain -
Profesora De Marketing Y Publicidad & Business English📚 Centro De Formación Profesional Cabezo Fp 📚 Sep 2021 - PresentMurcia, Región De Murcia, Spain -
Profesora Fp Superior Automoción / Inglés Técnico📚 Centro De Formación Profesional Cabezo Fp 📚 Sep 2022 - Jun 2023Murcia, Región De Murcia, Spain -
Profesora De InglésProfesional Independiente Mar 2013 - PresentProfesora de clases particulares de inglés a estudiantes de primaria, secundaria y adultos.
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Responsable De Marketing Y PublicidadColegio San Jorge Oct 2018 - Apr 2020Molina De Segura, Región De Murcia, SpainDiseño y puesta en marcha de estrategia y plan de marketing, publicidad online y offline.Gestión de todas las redes sociales asociadas.Actualización y mejoras web.Planificación y gestión del blog.Organización y gestión de campañas específicas de eventos paralelos (San Jorge Dragon Day, Trail San Jorge, Summer San Jorge, etc.).Gestiones de admisión. -
Responsable De Marketing, Publicidad Y Desarrollo De NegocioGastronomic Winery Madrid Romero Mar 2018 - Aug 2018Jumilla, Región De Murcia, Spain- Puesta en marcha de nueva bodega en Jumilla incluida estrategia y gestión de MKT y Publicidad. - Desarrollo de Negocio, Social Media y CRM. - Dirección Enoturismo. -
CeoCupcakes And Heels / Www.Cupcakesandheels.Com Jan 2015 - 2018Murcia Y Alrededores, EspañaFashion business with a retro touch. National and international brands for men, women, unisex. Exclusive British and Korean brands as well as Spanish designers and carefully selected vintage garments and accessories. www.cupcakesandheels.comPhysical store at Calle Batalla de Las Flores 5, 30008, Murcia, south Spain.Main Duties;- Sales & CRM- Importing from abroad- Purchasing- Negotiation- Planning & Strategy- Finance & Accounting- Marketing & Sales (advertising, public relations, online marketing, networking, events...)- Customer service- Inventory control- Visual merchandising- Human resources- Logistics
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Business Developer & Store ManagerUlanka Jan 2014 - Dec 2014London, Reino UnidoUlanka is a very well known Spanish fashion retail franchise with more than 90 shops around Spain. I was appointed to manage the new and very first flagship store outside the country in London at Oxford Street.Duties;- Recruit, train and develop a team of 15 people staff as well as managing the store day-to-day- Recommending pricing strategies based on competitor landscape and market health- Brand and product selection for the British market- Marketing & Sales in the UK including strategic partnerships and events Due to my previous professional experience I was able to conduct a Pre-opening market analysis to asses product range, brands and future strategy. As well as create short, medium and long term social media, online marketing and traditional media plans to help growth and awareness.As pioneering international project for the company to help them expand internationally regular communication and feedback with HQ are key. As such, I provided weekly, monthly and quarterly reports to inform Head Office on targeting new brands, key present & future trends and opportunities to increase sales and growth.Key Achievements: Successfully growing sales up to 200% month-on-month and consistently hitting targets.
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Brand Hunter - Part Time - Online PlatformBaleeblu (Ulanka Group) Aug 2013 - Dec 2013London, England, United KingdomBaleeblu.com was a European fashion e-commerce platform launching in October 2013. My role was to identify unique brands in the UK region. This includes commercial and all negotiation aspects until the deal it’s closed. As well as ongoing client management and support.
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Fashion Stylist / Personal Shopper - FreelanceFreelance Jan 2011 - Dec 2013• Stylist at Love Mayka label on fashion shootings and events.• Styling and personal shopping for private clients and fashion boutiques.• Assistant Stylist at local fashion magazine for their fashion events and some magazine´s sections.• As well as styling blogger events.
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Directora General 90:10 Group España - Digital Marketing Consulting90:10 Group Oct 2009 - Dec 2012London - MadridInternational business consultancy group specialized in Social Media. The 90:10 Group is a pioneering multicultural Open Business consultancy that helps clients open their activity directly and indirectly to external stakeholders through the use of social media, its data and technologies for the purpose of; Engagement, Insight, Change and Innovation. We have worked with some of the world’s largest blue-chips including; Tesco Direct, Honda Europe, Mastercard Europe to adapt to the new market reality. Working at a strategic, operational and cultural level to deliver real world measurable success for; Marketing, PR, Sales, Customer Service, Insights and Innovation teams across EMEA.I started working at its Headquarter office in London until I was selected to move to Madrid, Spain, to take care of the Spanish market. I appointed, developed and managed a team of 5 people and my main duties were;- Negotiation- Planning & Strategy- Finance & Accounting- Marketing & Sales (advertising, public relations, online marketing, networking, events, etc)- Customer service- Human resources- Managing employees -
Social Media Account Manager - Digital MarketingMindshare Mar 2009 - Sep 2009London, England, United KingdomSocial Media Account ManagerPracticing social media PR, blogger relations & engagement, outreach, Online Research, social media auditing, campaign measurement & reporting.I worked with some of the world’s largest blue-chips including Volvo, Jaguar, Nestle (KitKat, Nescafe), Unilever (Dove, Lynx, Flora) AXA PPP, Avanta and TK Maxx. -
Freelance Digital Consultant - Digital MarketingWe Are Social, Brando Social Jan 2009 - Mar 2009London, England, United KingdomI provided freelance consultancy to a handful of online PR, PR and social media agencies including Brando Social, We Are Social & Underdog. This has included:• Performing a Community Audit for a well known online youth community. Providing insights into usage and possible improvements.• Outreach for Orange, Ford, Sony Ericsson across the blogosphere, MySpace & Bebo in both the Spanish and UK markets • Online Brand Audits using Radian 6 Technology for multiple brands.• Training of internal teams in social media communications and use of listening and reporting technologies• Online press releases• Consumer and Influencer Relations• Campaign strategic planning• Campaign reporting and measurement• Working alongside Search Marketing companies (SEO & PPC)• Setup of reactive response mechanics• Advising on the improvement of online pr processes• Communication of tech products and relevant key features to consumers inc. Sony Rolly & Sony Ericsson C905 handset• International B2B for Brando Social and web development / PR agencies
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Social Media Consultant - Digital MarketingImmediate Future Aug 2008 - Dec 2008London, England, United KingdomI provided freelance consultancy, social media auditing, and outreach services for the Spanish speaking and UK market on behalf of:• Baileys (Diageo) & JWT in the marketing / advertising, food & beverage, and female social media verticals across the blogosphere and Facebook• Sony Rolly (Sony) on MySpace for the music & entertainment vertical • Sony World Photographic Award (SWPA) in the photography, fashion, environment and advertising / marketing vertical.• Sony Playstation in the Sci-Fi, technology vertical.• BBC (Headroom) in the health, mental care, psychologist and motherhood vertical. This involved advocate creation and community management.• Community Management, ´Outreach´• Online Research & Channel Planning• Online Public Relations• Campaign measurement & reporting • Influencer relationships -
Digital Campaign Support - Digital MarketingBrando Digital Oct 2007 - Jul 2008Madrid Y Alrededores, España- During my studies I provided consultancy and community management for Brando Digital (London) & Canal PR (Madrid) both being part of the Brando World network. My role was to provide Spanish speaking support to Pan-European initiatives across related accounts including Sony Ericsson.- I led research across specific sector verticals to identify key ´influencers´ (bloggers / community influencers in forums and social media platforms such as Flickr, MySpace and Hi5, and performed outreach initiatives to engage and sustain long-term / campaign focused relationships on behalf of brands.
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Sales AssistantHarrods Feb 2007 - Sep 2007London, England, United KingdomI worked as sale assistant for 2 different brands at Harrods. 1. Whistles – women´s wear -2. De Keyser Fashions Ltd -Feraud & Children’s-My main task was to provide an outstanding customer service in order to increase sales as well as improve client loyalty. Client assistance was always personalized, providing fashion advice (styling, personal shopping). -
Deputy ManagerL´Uomo T/A Woodies / Morgan Feb 2006 - Dec 2006Brighton And Hove, England, United KingdomL´uomo T/A Woodies business comprises 4 different stores located one next to the other at a very well known pedestrian street in Brighton; 1. Woodies – exclusive suiting- 2. Woodies II - men´s luxury brands-, 3. Design Lab – men´s & women ´s casual clothing/shoes/accessories, 4. Morgan –women´s clothing / accessories-).I started working at Design Lab as sale assistant (3 months) then I spent 3 months at Woodies II as sales assistant as well. My tasks in both stores were:• Reported to the Assistant Store Manager/Supervisor. • Assisted in the efficient running of the store. • Ensured high standards of customer service and housekeeping. • Ensured regular replenishment of stock on the sales floor. • Assisted with stock deliveries. • Ensured company security procedures were followed at all times. • Developed and maintained product knowledge• Provided personalized customer fashion advice (styling, personal shopping)The last 5 months I worked as assistant manager/ supervisor at Morgan. My tasks were the following:• Assisted the Store Manager in the smooth running of the store through effective management and development of staff ensuring store operations were carried out at all times . • Ensured high standards of customer service. • Ensured high standards of housekeeping throughout the store. • Responsible for staff induction training. • Ensured procedures relating to stock were followed at all times. • Help store manager to make seasonal orders.• Ensured company security procedures were followed at all times.• Provided personalized customer fashion advice (styling, personal shopping)
Lidia Miras Martínez Skills
Lidia Miras Martínez Education Details
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Esic: Business & Marketing School - Madrid, SpainMarketing Management -
Styling And Fashion International School - Madrid, SpainFashion -
Cice, International New Technology SchoolGraphic Design -
Advertising & Pr -
Trinity College LondonEnglish Proficiency
Frequently Asked Questions about Lidia Miras Martínez
What company does Lidia Miras Martínez work for?
Lidia Miras Martínez works for 📚 Centro De Formación Profesional Cabezo Fp 📚
What is Lidia Miras Martínez's role at the current company?
Lidia Miras Martínez's current role is Profesora de Comercio y Marketing Bilingüe / Inglés técnico.
What schools did Lidia Miras Martínez attend?
Lidia Miras Martínez attended Esic: Business & Marketing School - Madrid, Spain, Styling And Fashion International School - Madrid, Spain, Cice, International New Technology School, Ucam Universidad Católica San Antonio De Murcia, Viu - Universidad Internacional De Valencia, Trinity College London.
What skills is Lidia Miras Martínez known for?
Lidia Miras Martínez has skills like Social Media, Business Development, Retail, Visual Merchandising, Inventory Management, Operations Management, Team Building, Outstanding Customer Service, Fashion, Trend Researching, Trend Analysis, Personal Shopping.
Who are Lidia Miras Martínez's colleagues?
Lidia Miras Martínez's colleagues are Félix Martínez Ruiz, Antonio Miguel Alburquerque García.
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