Lidia Pareno work email
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Lidia Pareno personal email
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In addition to an extensive Food and Beverage history, please note my following key contributions to past companies;More than 15 years of experience encompassing positions in Sales, Customer Service, Event Planning and Conference/ Convention Services.Strong sales skills with experience in soliciting and obtaining new clientele and most importantly maintaining previous accounts.Strong organization skills with experience in meeting planning.Dedicated to providing superior service to clients by responding to requests, inquiries, suggestions, and /or concerns.Demonstrated leadership, communication and negotiation skills.Proven ability to define issues, propose solutions, and implement changes.Meeting and surpassing all sales goals for self and team.
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Events ManagerMdr Mar 2019 - Present
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Owner / Senior Event ManagerThe Naturalist Events And Weddings Nov 2018 - PresentGreater Los Angeles Area
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Wedding And Events ManagerLeoness Cellars Feb 2017 - PresentTemecula, California -
Instructor - Food And Beverage Course For Cmp ProgramCalifornia State University Of San Marcos Sep 2012 - PresentTemecula CampusCertified Meeting Planner Instructor, 2012-CurrentBuild food and beverage course for University. Instruct students on fundamentals of Food and Beverage as it pertains to Meeting and Event Planning in the real world to include meetings, social events and weddings. Build on program basics to make sure all students can build menus, know ratios to serving and food, setup needs, etc. Tested students at conclusion of session and built assignments required for graduation purposes of the CMP program.Instructor Student Satisfaction Survey scoring of 9.8 out of 10
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Catering Sales ManagerWyndham Hotel Group Feb 2016 - Jan 2017Greater San Diego Area -
Director Of Event Sales And MarketingFox Sports San Diego Grill Apr 2013 - Jan 2016Fox Sports San Diego GrillStarting in April of 2013, took on the role to rebuild the structure of existing Event Sales for Fox Sports San Diego Grill while working with affiliates at FOX Sports San Diego and the Padres. After less than a year, Private Event Sales increased by nearly 75% over previous years. Retrained staff to handle full scale productions that include specialized diets, audio visual requirements and proper Accounting Fundamentals. Reformatted booking procedures and booking windows to maximize local Convention Groups. Worked alongside Hotel Property at Hilton to refer guests between departments so all clients stay here at property. Created structure for cold calling techniques and requirements on total outside calls since there was no previous requirements for Sales Staff. Created Menus for Banquets and effectively researched local market to price accordingly.Marketing had been an overlooked portion of property. Restructured all social media, created effective reports to remove $12,000 in marketing cost and reallocated to better media that fits within our clientele. Reached out to local radio stations and networks to drive in new attention to property.Worked with Chef to create new standard for all served Banquet Food. This included modern displays to fit branding of FOX Sports Grill, visual interest in how food is displayed and researching and developing new recipes for food ideas to keep with changing trends in the industry. -
Catering Sales ManagerEmbassy Suites San Diego La Jolla Feb 2012 - Feb 2013Handle all Social Catering such as Weddings, Corporate Cocktail Hours and Welcome Receptions. Handle internal special events including hosting events for National Sales Team. Exceeded goals in monthly marketing contacts, catering revenue by more than 200% in first trimester and room night revenue by $75,000. Upsell menus to drive higher department numbers for Sales and F&B by 52% for 2012. Individual exceeded revenue contributing to meeting Catering Department goal for first time since 2008. Detail events with clients and coordinator including full set-up for Weddings. Worked closely with Chef to create unique menus for Hotel and specialty menus requested by clients due to culinary knowledge. Drove increase in Jewish social events by 75% by focusing client relations with local Temples and Community Events. Drew in new “Celebration of Life” receptions by securing account with local Memorial Park that drew in more than $8,000 in regular monthly revenue.Consistently booked over 160% for 2012 of individual goal and 180 % over individual group revenue; Second highest SHOP call for entire sales team for 2012 with a score of 89%; Increased overall Meeting Planner Survey Client Satisfaction by 32%
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Owner/ Event PlannerLife Is Sweet Bakery And Event Services Sep 2008 - Sep 2012TemeculaUsed Culinary Arts Training to start home based business. Obtained key accounts with companies in Temecula such as Abbott Vascular and Murrieta Fire Department. Maintained accounting, website and marketing independently. Also handled destination weddings and local weddings for groups of 50 – 350. Handled a minimum of 19 full service weddings per year and 10 day of coordination weddings. Handled day of coordinating to full service planning for weddings in Mexico and Las Vegas to include transportation, room accommodations and function events. Largest event was 350 in Las Vegas which included Arrival Reception, Bachelorette/Bachelor Outing, Rehearsal Coordination at Catholic Church, Ceremony, Wedding Reception and Sunday Brunch. Cupcake Wars Final Audition; Food Network December 2011
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Property ManagerArnel Commercial Properties Sep 2006 - Sep 2007Laguna BeachLeasing Sales Consultant, 2006; Assistant Property Sales Manager, 2006; Residential Property Manager 2006-2007 Progressed through a series of promotions due to high total lease renewals, new tenants leases and new marketing contacts. Despite no previous experience in industry, property sales goals were reached both as individual and team requirements. Property maintenance standards were elevated after obtaining property manager roll in increase resident renewal and surveys for $4.1 million revenue property. Increased marketing foot traffic by 15% in first two months. Increased property revenue by 12% by the end of fiscal year. Kept resident occupancy at 90%; highest in all Arnel Properties. 90% Resident Occupancy Recognition 2006 -
Event Services ManagerHilton Worldwide Feb 2005 - Sep 2006Meetings and Convention Events Services Manager (Blue Coat), 2005-2006 Established new key role for Hilton World Wide as first Events Services Manager. Created standard for role to be utilized for all Hilton Hotels. Provided in house training as new Mangers were hired for other properties. As the Events Services Manager, hotel functionality filtered through this key role in organizing pre-convention meetings, banquet event orders, room block contracts, revenue management and client in house hotel primary contact. Exceeded budgeted add-on sales for in-house events by $85,000 in first three months. Reduced client reimbursements due to banquet errors by 90% in first quarter. Exceeded survey standards by 100% during time in position allowing for increased bonuses to entire department.Highest Survey Standard for all Events Services Managers with 100% survey returns of 10+; STAR Service award 2005; Events Services Sales Team of the Year (National) 2005. -
Event Coordinator/ Restaurant Gm/ Sales LeadThe Queen Mary Jul 2001 - Jan 2005Hostess-Hostess Trainer, 2001 to 2002; Senior Hostess-Sir Winston’s, 2002;Senior Event Sales Lead, 2002-2003; Senior Event Sales Coordinator, 2003-2004;Sir Winston’s Restaurant General Manager 2004-2005Progressed through a series of promotions, culminating in challenge to promote Sales for Hotel and Banquet Facility on historic vessel. Stayed competitive after economic crisis of 9-11 by maintaining entire Restaurant Sales Budget for manager. Handled wedding coordination of 400+ weddings per year. Elevated gross sales of Event Sales Department by $45,000 in first quarter as Senior Event Coordinator and by more than 10% more every quarter thereafter. Achieved record profitability of restaurant as General Manager with overall bottom line profit of $1.2 million. Redesigned menus and dining room layout and unified front- and back-of-house staff to create a cohesive team. Efforts resulted in distinction as Gold award winning Fine Dining Restaurant by the Southern California Restaurant Writers Association.Customer Service Recognition 2002 and 2003; Employee of the Month 2003;President’s Star Sales 2002 and 2003.
Lidia Pareno Skills
Lidia Pareno Education Details
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Le Cordon Bleu College Of Culinary Arts-PasadenaCulinary Arts And Related Services -
Cabrillo High SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Lidia Pareno
What company does Lidia Pareno work for?
Lidia Pareno works for Leoness Cellars
What is Lidia Pareno's role at the current company?
Lidia Pareno's current role is Event Planner.
What is Lidia Pareno's email address?
Lidia Pareno's email address is pa****@****dnb.com
What schools did Lidia Pareno attend?
Lidia Pareno attended Le Cordon Bleu College Of Culinary Arts-Pasadena, Cabrillo High School.
What are some of Lidia Pareno's interests?
Lidia Pareno has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.
What skills is Lidia Pareno known for?
Lidia Pareno has skills like Sales, Large Scale Event Planning, Event Planning, University Teaching, Leadership Development, Wedding Planning, Hotel Management, Hospitality Industry, Catering Manager, Event Services Manager, Convention Services, Group Leadership.
Who are Lidia Pareno's colleagues?
Lidia Pareno's colleagues are Steven Erdodi, Mayra Lewis, Katherine Begg, Hunter Marroquin, Will Andrew, Aj Nuqui, J Chris Taylor.
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