Lidia Seline Email and Phone Number
With over 17 years of experience in Product Management, I've led development and scaling of B2С and B2B software products across e-commerce, rewards, BI/data management systems, fintech, and SaaS platforms in various corporate environments: start-ups, mid-size, and large international corporations.
Intelas
View- Website:
- intelas.com
- Employees:
- 3
-
Senior Director Of Product ManagementIntelas Feb 2023 - PresentUnited StatesLeading product development of commercial real estate data standardization SaaS platform from concept to market. Integrating ML and AI technologies and leveraging a custom ML engine for efficient data normalization and transformation, automated data collection and recognition, and establishing advanced reporting tools. -
Senior Product ManagerRakuten Aug 2020 - Feb 2023United StatesManaged the Vertical products lifecycle, from research to launch and continuous improvement:• Launched Gift Card Store, it became #1 in US Gift Card Stores (2021) with X2 average purchase vs. market• Released innovative Cash Back Payment product allowing users to utilize Cash Back for purchasing Gift Cards, resulting in +24% YOY growth in Gift Card GMV• Relaunched Rakuten Travel: +20% growth to pre-COVID results• Redeveloped Category Pages: - Introduced 140 feed-based categories with ML-based personalized content and an updated CEO-based taxonomy, achieving a +250% increase in YOY GMV - Boosted media revenue by +160% YOY through additional media placements - Implemented a new CMS management system for curated and auto-populated pages, halving the operational team's effort• Launched In-Store Cash Back: a map-based app for iOS and Android, integrated with a media platformRakuten North America Hackathon 2021 winner. -
Senior Product ManagerCadre Jun 2018 - May 2020Toronto, Canada AreaLed entire product development cycle, targeting business operations and analytical user portals: • Developed analytical portals for Asset Managers, Advisory Firms, and Individual Investors: - Engineered data processing tools" - Built API-based systems for data collection, verification, and standardization - Integrated these components with BI platforms (Looker, Tableau)• Automated KYC processes, asset acquisition, and asset management, streamlining critical workflows for customer onboarding and internal operations -
Cpo Of Yandex.Market E-Commerce PlatformYandex Feb 2014 - Sep 2017As CPO of the marketplace business, I led strategy, planning product and team roadmaps, setting and controlling service SLAs and KPIs, allocating resources, developing innovative products, overseeing category and content management, and handling vendor relationshipsAdditionally, I managed teams across product, analytics, marketing, finance, content, and category management sectors2016 vs. 2014 Results:• 3X revenue growth with positive P&L by transforming the strategic business model from Cost per Click to Cost per Purchase, through cross-functional collaboration with technology, legal, and marketing teams• +90% increase (up to 12M MAU) in monthly users and 2X the retention rate growth with launch of a new internal ML engine-based recommendation and revitalized the core UX by adding cart, checkout and payment systems• +64% increase in NPS for buyers by enhancing customer service and rebooting quality controls• Doubled customer satisfaction rates for sellers, realized through implementing a new quality control system for internal teams and external partner -
Head, Statistics And AnalyticsYandex Feb 2013 - Apr 2014Managed change initiatives for the successful adoption of the NoSQL Analytics system, including the onboarding and training for over 1000 analysts, product managers, and engineers: • Transitioned to real-time reporting from 1-mo cadence, set and managed SLA• Generated 3,000+ daily reports in 120 dashboards, served all product teams and top management• Led design and implementation of ETL data pipeline of unstructured user logging with guaranteed data consistency and service reliability: resulting in 1st zero-incident year in 15 years - Implemented Hadoop and custom map-reduce system - Built Signal system for data quality control on the critical nodes with immediate remediation - Launched a Drag & Drop UX for intuitive data dashboarding and database queries, supporting both SQL and NoSQL databases -
Deputy Head Of Infrastructure ServicesYandex Oct 2011 - Feb 2013Developed and launched a new corporate planning system to raise the company's operational efficiency:•Facilitated over 22,000 projects and 120 products through custom Agile Project Management platform integrated with Jira•Enabled efficient resource allocation and project alignment with business objectives; formed a transparent framework for presenting company project updates to the Board• Increased reporting accuracy by 2.5X (budget, time, and quality), reestablished bonus schema tied to project status, and set up a goal-setting and performance evaluation system -
LecturerNational Research University - Higher School Of Economics Sep 2011 - May 2015Marketing Research and Situation Analysis specialization: creating and leading the course, including lecture design, seminar facilitation, and coursework development for 300+ students. -
Head Of Product, Deputy Head Of Retail BusinessSwedbank Apr 2007 - May 2010Developed a comprehensive retail strategy covering customer segments, products, and service standards. Managed product, analytics, and marketing teams, budget planning, and the execution of all retail software development projects:• Increased the client count from zero to over 100,000 within two years, while also maintaining a consistently stable and diversified loan portfolio, notably during the 2008 crisis (with <1% loss)• Received an award for the best online banking application in Russia in 2009• Achieved a client satisfaction rate of 92%, the highest in Russia, in 2010 • Launched over 20 banking products, managing the full life-cycle of product development, including mortgages, loans, payments, credit and debit cards, online banking, etc. -
Head Of Marketing Analytics DepartmentSwedbank Apr 2006 - Apr 2007 -
Customer Relationship Management ManagerBat May 2003 - Apr 2006 -
Director Of Marketing AnalyticsRosinter Restaurants Holding May 2002 - May 2003
Lidia Seline Education Details
Frequently Asked Questions about Lidia Seline
What company does Lidia Seline work for?
Lidia Seline works for Intelas
What is Lidia Seline's role at the current company?
Lidia Seline's current role is Product Leader | Go-to-market Strategy | Product Management | Project Management | Analytics | ex-Rakuten, Yandex, Swedbank.
What schools did Lidia Seline attend?
Lidia Seline attended Lomonosov Moscow State University (Msu), State University Of Nizhni Novgorod Named After N.i. Lobachevsky (Unn).
Who are Lidia Seline's colleagues?
Lidia Seline's colleagues are Joana Marie Lizardo, Javier Zaragoza, David Garcia Gutierrez, Aleksei Shugaev, George Tsantes, Evgenii Korotaev, Intelas Oviedo Florentino Fernandez.
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