Education: 1998 – 2004 Faculty of Economics, University of Zagreb 2004 – 2005 Business school “100 classes of promotion”2006. FBA (Fundamental Business Academy) ,Faculty of Economics, University of Zagreb2008. Postgraduate Study , Faculty of Economics, University of ZagrebWork expirinece: 1994 – 1995 HTV (Croatian television), Co-operator in Marketing1995 – 2009 INA, Oil & Gas Industry, last position: Commercial and Marketing Sector director 2012 . - Specialty Hospital Arithera, Marketing manager Marketing consultation and strategic planning: communication consultation - media consultation; communication managementAdvertising and productions: development of creative concepts – implementation; control and analysis of marketing campaigns - graphic design; audio, video and print production - media planning and buying; new media’s - direct marketing - on-line marketingSales promotion: BTL creative development – promotions; design and supply of POS materials and business giftsPR activities: publicity campaign - press conference - PR eventsEvent marketing: sponsorships - brand events – partnerships; trade meetings - performance evaluationCommercial management: Commercial business management and supported marketing management; Management of the assortment process; Management the policy of prices for products and services; Analysis of retail market potential; Procurement contracting of goods for further sale; Preparation of the long and medium-term business strategy; Monitoring of the implementation of strategic goals; Monitoring and optimization of business processes; Defining of the marketing goals and strategies; Planning and realisation of direct and general promotional materials;Evaluating the results of promotional campaigns and activities; Category management; Space management