Consultant and advisor within business development, digital transformation, sales management, media and digital marketing.

Lindås Waves is one of the larger floorball clubs in Sweden.As board members we are dedicated to fostering healthy values and activities that support individuals, groups, and leaders, all while instilling a steadfast belief in the future. Our mission is to empower our members to excel in their skills both on and off the pitch, within a safe and nurturing environment.Responsibilities: brand management, marketing strategy, creative production (Canva), planning and execution of marketing activities. We are looking for new sponsors and if you or your company share our commitment to these ideals, please don't hesitate to get in touch.

In charge of establishing and expanding ARC's Gothenburg branch and operations. Defining objectives, devising strategies, and executing a framework for fostering sustainable growth in the Gothenburg area. As the first group responsible in Gothenburg my focus was on effective team management, emphasizing key values, and executing a predefined agenda. A top priority was to expand the team to accommodate business generated in the region. Within 6 months, we successfully doubled the team size, ending the year with a total of 65 employees.About ARCA group of specialist companies providing services within digital transformation with services ranging from management consulting to marketing- and creative solutions.

Responsible for the development of the Dentsu Gothenburg office and business with the objective twice the size in 3 years in both revenue and employees.Crafting and launching a new strategic approach for the region resulting in: - 85% revenue increase over three years. - A more sustainable business, increasing number involved agencies (1,3 to 2,8) - Introduced new digital services and products broadening our client offering. - New partnerships with brands e.g., Polestar (Global), Stena Line (Europe), and Lindex (Europe)Improved agency collaboration and company culture: - Framing mission pillars defining “One Dentsu” Gothenburg. - Introduced a new “One Dentsu” company culture (76% in engagement score). - Initiated a new cross agency collaboration. - Launched digital upskilling (Google Analytics and Media certificates).About dentsuA global communication group delivering innovative and holistic communication solutions for global and local brands.

Representing iProspect in the group management team for Dentsu Sweden (April 2013-December 2017)Representing Dentsu Aegis Gothenburg in the group management team for Dentsu Sweden (January 2018 - September 2021)

Overall responsible for the Swedish operations, Member of Dentsu Management Team, and the iProspect Global Strategy Team. Led 6 business areas and managed 95 employees, overseeing services ranging from digital marketing strategy, campaign execution to sales and implementation of digital tracking solutions. - Average of 21% year-on-year revenue growth. - All-time high in 2017 with 1 billion SEK in turnover & 100 million SEK in revenue. - Grew the team from 30 to 90 employees and from 2 to 6 business units. - eNPS score with average of 77 in Engagement and 90 in Diversity & Inclusion.About iProspectiProspect is a leading global performance marketing agency, operating as part of Dentsu Group. Our agency is dedicated to driving digital performance for numerous renowned brands worldwide. With a team of over 90 skilled professionals, we have established ourselves as a trusted partner renowned for our profound understanding of consumer behavior. We specialize in reshaping strategies to effectively meet the dynamic demands of the digital landscape. iProspect is committed to delivering outstanding business performance and crafting unparalleled digital experiences. Leveraging our proprietary solutions, including paid and organic search, content generation, data analysis, social media management, structured data and feeds, as well as performance display and conversion optimization, we empower our clients to achieve exceptional results.

Responsible for day-to-day consultancy operations, business development, client satisfaction, and cross-agency cooperation within Dentsu Sweden. Working closely with the CEO to transform the business, developing existing and new business areas, setting new standards in client management and deliveries. We initiated close cooperation with our sister companies for a 360 approach for marketing and communication in the Swedish market. - Implemented a new business model. - Introduced trusted advisor approach and client NPS. - Initiated cross agency collaboration between the Nordic markets. - Crafted and lunched iProspect Thought Leadership strategy.

In my role as a member of the product development team, my primary focus was on facilitating the adoption of centrally developed products by our local markets and teams. Collaborating closely with our tech team, I designed the reporting interface tailored specifically for affiliates and account managers. I conceptualized and implemented a comprehensive Tradedoubler onboarding and training program. This initiative provided employees with an in-depth understanding of our various interfaces, significantly reducing the time required for consultants to attain full productivity.

As International Account Director at Tradedoubler, I held responsibility for overseeing the business objectives and results of several key pan-European clients. This included defining operational protocols for our international team. Reporting directly to the VP of Tradedoubler Strategic Clients, I led strategic initiatives and facilitated collaboration across departments to ensure client satisfaction and achievement of targets.I spearheaded affiliate marketing efforts for prominent clients such as Dell and Yahoo across Europe. This entailed formulating strategies, orchestrating planning, and orchestrating the seamless execution of local affiliate marketing campaigns. I collaborated closely with local consultants across 15 European markets to ensure alignment with regional objectives and optimize campaign performance. I led a dedicated team of 20 professionals, overseeing their activities spanning local consultancy, technical project management, and financial administration. Through effective leadership and coordination, I fostered a high-performing team culture and facilitated the successful delivery of client initiatives.

I developed the consultancy business framework, which was successfully launched in all European markets. Additionally, I held accountability for the management of major clients such as Svenska Spel, Ikanobanken, Bokus, Tradera, and Kelkoo.

Pioneering, award-wining online advertising agency with accounts such as Disney, ESPN, Staples, SelfCare, iGo, FreeCreditReport etc. 100+ employees with offices in NYC and SF. Was acquired by Agency.com (Omnicom).Part of the affiliate team working with clients such as SelfCare, iGo, ESPN and Disney. Defining and implementing affiliate marketing strategies. Ongoing managing and developing affiliate activities through 3rd party systems (LinkShare, BeFree, Commission Junction) in the US market. Partner recruitment and negotiation of financial models.