Lidya Sefefe Email & Phone Number

With over 5 years of experience in digital product development and management across the financial services and development sectors, I am passionate about creating digital solutions that improve customer experiences and foster data-driven decision-making for users with baseline digital literacy. I currently focus on developing products that address complex needs while maintaining simplicity and usability.I specialize in collaboration and facilitation across cross-functional teams, ensuring smooth communication between designers, developers, customer support, operations, and stakeholders. I utilize user research, data analytics, and agile methodologies to drive product innovation, enhance user engagement, and continuously improve the product experience.Driven by a commitment to impactful digital solutions, my long-term goal is to become a leader in digital financial services, overseeing the rollout of inclusive fintech programs that address the financial needs of underserved populations in Ethiopia.Core Competencies: Product Management | Digital Innovation | User Research | Product Development | Digital Financial Services | Data Analytics | Agile Methodologies | Product Rollout | Customer Experience | Localization | Cross-team Collaboration | Product Metrics | Stakeholder Engagement.