Ten years ago, investing, building a pension, or even planning my financial future felt like navigating a maze. But instead of accepting the confusion, I dove in. My research led me to two big insights:1. Financial planning isn’t as complicated as it seems.2. Women engage with finances far less often than they should.This revelation sparked a mission: to make financial literacy accessible, relatable, and actionable for women. Imagine if every woman had access to trustworthy financial advice tailored to her needs—and the motivation to invest in the life she dreams of. That vision is what drives me and what brought Elfin to life.Elfin is now the largest platform in the Benelux for women seeking financial independence. We empower women to organize their finances, grow their income, and invest purposefully. Alongside my work with Elfin, I co-authored 'Financial Selfcare', a guide dedicated to helping women take control of their finances with confidence and clarity.In just three years Elfin has grown to:- 12.000 community members- 1500 paid members- 30.000 social media followersMost importantly, we’re helping thousands of women turn their money into a tool for achieving their goals and dreams. When women manage their money, they transform their futures—and we’re here to make that happen.