Yuyang Chen

Yuyang Chen Email and Phone Number

Paid Media | Performance Marketing | Account Lead | Self-motivated in work @ Tribu | Marketing + Advertising + Graphic Design
san antonio, texas, united states
Yuyang Chen's Location
San Antonio, Texas, United States, United States
About Yuyang Chen

Yuyang Chen is a Paid Media | Performance Marketing | Account Lead | Self-motivated in work at Tribu | Marketing + Advertising + Graphic Design.

Yuyang Chen's Current Company Details
Tribu | Marketing + Advertising + Graphic Design

Tribu | Marketing + Advertising + Graphic Design

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Paid Media | Performance Marketing | Account Lead | Self-motivated in work
san antonio, texas, united states
Website:
wearetribu.com
Employees:
16
Yuyang Chen Work Experience Details
  • Tribu | Marketing + Advertising + Graphic Design
    Paid Media Buyer
    Tribu | Marketing + Advertising + Graphic Design Jun 2022 - Present
    San Antonio, Texas, United States
  • Bytedance
    Trade Marketer
    Bytedance May 2021 - Aug 2021
    • Independently responsible for the management of the sales team, optimized the rules of SOP and KPIs.• In charge of the offline marketing campaign in eastern China.• Actively developed regional distribution channels.
  • Iprospect
    Senior Digital Specialist
    Iprospect Apr 2020 - May 2021
    Fully responsible for the digital marketing campaign of Lancôme and Helena Rubinstein under the L'Oreal Group targeting at Asia-Pacific travel retail market and participated Tik-tok launch project as the sole executive member.• Based on travel trend of mainland China, determine the key area for duty-free shops and TA groups.• Gave optimization advice of TA, banner, copy and users’ path by A/B testing, and the final recap report. • Completed a total of 20 campaigns with a budget of more than 30M.
  • Nielsen
    Ais Intern
    Nielsen Jul 2019 - Dec 2019
    • Tracked 300+OOH ads per week through Nielsen's monitoring system, covering more than 20 brands in the automotive, mobile, and other industries, and conducted more than 50 reports.• Assisted the team to conduct industry research, invited more than 40 experts to participate in seminar, and successfully collected more than 900 pieces of effective information. • Designed questionnaires for designated ads, investigated and quantitatively analyzed the effect.
  • The Estée Lauder Companies Inc.
    Vm Marketing Intern
    The Estée Lauder Companies Inc. Mar 2019 - Jun 2019
    • Assisted to make new product packaging design and visual display, developed display specification, and distributed to 200+ stores nationwide.• Provided the latest display info and guided the team to update the display regularly.

Yuyang Chen Education Details

Frequently Asked Questions about Yuyang Chen

What company does Yuyang Chen work for?

Yuyang Chen works for Tribu | Marketing + Advertising + Graphic Design

What is Yuyang Chen's role at the current company?

Yuyang Chen's current role is Paid Media | Performance Marketing | Account Lead | Self-motivated in work.

What schools did Yuyang Chen attend?

Yuyang Chen attended The Johns Hopkins University, Hochschule Osnabrück, Shanghai University Of International Business And Economics.

Who are Yuyang Chen's colleagues?

Yuyang Chen's colleagues are Francesca Piralla, Katie James, Keira Kirk, Surya Lakhsana, Jason Travis-Baker, Fiona Swisher, Carmen Lopez.

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