Yuyang Chen Email & Phone Number

San Antonio, Texas, United States

• Independently responsible for the management of the sales team, optimized the rules of SOP and KPIs.• In charge of the offline marketing campaign in eastern China.• Actively developed regional distribution channels.

Fully responsible for the digital marketing campaign of Lancôme and Helena Rubinstein under the L'Oreal Group targeting at Asia-Pacific travel retail market and participated Tik-tok launch project as the sole executive member.• Based on travel trend of mainland China, determine the key area for duty-free shops and TA groups.• Gave optimization advice of TA, banner, copy and users’ path by A/B testing, and the final recap report. • Completed a total of 20 campaigns with a budget of more than 30M.

• Tracked 300+OOH ads per week through Nielsen's monitoring system, covering more than 20 brands in the automotive, mobile, and other industries, and conducted more than 50 reports.• Assisted the team to conduct industry research, invited more than 40 experts to participate in seminar, and successfully collected more than 900 pieces of effective information. • Designed questionnaires for designated ads, investigated and quantitatively analyzed the effect.

• Assisted to make new product packaging design and visual display, developed display specification, and distributed to 200+ stores nationwide.• Provided the latest display info and guided the team to update the display regularly.

Master Of Science - Ms, Marketing

Bachelor'S Degree, Business Management, 3.9/4.0

DAAD Scholarship

Bachelor'S Degree, International Event Management, 3.8/4.0