Responsible for assisting in delivering Lam Tak Group's B2B marketing strategy, including building the company's image and portfolio in circular feed solutions; supporting product and service promotion strategies on various digital and social media platforms, as well as at international Feed & Livestock tradeshows. Additionally, responsible for overseeing the regulatory affairs to support the import and export requirements for new trading items.

1. Craft and spearhead the branding and marketing communication programs adhere to company's core competency "All About Fatty Acid Nutricine".2. Maintain a clear understanding of market trends and seek out opportunities to ensure growth and achieve financial target.3. Support the sales team in the region to meet their commercial objectives by providing appropriate sales tools and develop effective marketing & PR campaigns to address the needs and shorten the sales pipeline process.

Provided a comprehensive regional sales support, marketing & PR program to enhance the company’s image and position in the market categories the company is active in (Pathogen Control and Milling Efficiency Products).Performed on-going market/customer analysis and designed regional marketing plans, including produced all the necessary marketing collateral and campaign strategies required to support all key sales growth initiatives.Continually monitored market trend and competitor activity provided timely alternative value propositions to the sales team. Played a critical role in the adoption and roll-out the Salesforce CRM system in 2016.

1. Spearheaded marketing strategies and plan of AP business unit outside of China. The tasks include branding, event management, PR program, develop marketing collaterals, marketing campaign and competitor product study.2. Responsible for product registration and regulatory affairs in AP.3. Commercial responsibility in Malaysia and co-ordinate business program with Taiwan and Indonesia distributors.

Local Responsibilities: Created marketing support literature including mailout, brochures, local newsletters and establish a local website to increase the communication and interaction between Alltech and customer from corporate to the farm level. Organized local marketing events, prepared press release and coordinated PR program with local press, university. Played a critical and integral part of the key account strategy and planning, such as prepared business proposal and provided marketing support as part of value-added service to the customer. Regional Responsibilities: Produced high-value regional campaigns focused on big picture, including established the partnership program for Alltech Value Propositional Campaign, and Environmental and Production Efficiency Campaign. Served as the advisor for other country marketing about the campaign idea and planning; Established and maintained campaign archives on internal sharing web portal.Worked closely with Poultry Technical Manager developing marketing strategies to support company long-term business objective to be a thought leader in the Asia-Pacific poultry industry through industry and customer-centric activities. Provided strategic direction and leadership to other species marketing team to ensure consistent branding and solutions approach to aqua, pig, and dairy.

Spearheaded operation of technical, quality control and laboratory department with a team of 3. Performed formulator’s responsibility for internal production requirement as well as external field service to clients. Worked in conjunction with cross-functional groups to enhance existing products and develop new products. Secured company profitability with strong focus on quality, consistent performance and consolidation of the diverse product formulation. Provided technical training to sales team; Coordinated farm trial and summarized the trial result for commercial use.