Lien Pham Email & Phone Number

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩- Mentored a team of 3AEs, creating training programs that enhanced skills and consistently improved deliverables and team performance.𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭- Cultivated strong relationships with existing clients, resulting in repeat business and unlocking new opportunities.- Proposed plan and executed a $925K KOL/KOC campaign, including tiering & mapping, criteria selection, content planning & allocation,....- Developed comprehensive project KPIs for each KOL tier and individual KOL, while designing cost-effective quotations that balanced competitive pricing with optimized profit margins.- Successfully established action plans, processes, HR mapping, KOLs brief docs, reporting templates (daily, weekly, monthly), leading end-to-end project execution.- Continuously identified solutions to address client challenges, optimizing resource allocation and maximizing net profit.- Built and maintained strong partnerships with external partnes, ensuring seamless and cost-effective project execution while maintaining high service standards.- Influencer management + Managed relationships with 30+ mega celebs and 200+ KOLs/KOCs, ensuring smooth project operations and cost-efficiency. + Anticipated and mitigated potential crises involving KOLs/KOCs during campaign, minimizing damage to brand reputation and controlling costs.𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭- Manage billing & optimize internal cost or P&L- Manage & follow up with paperwork process (Contract; Liquidation;...)𝐑𝐞𝐦𝐚𝐫𝐤𝐚𝐛𝐥𝐞 𝐰𝐨𝐫𝐤- Led Similac to achieve TOP 1 social performance, significantly enhancing brand visibility and consumer engagement.

𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦𝟭/𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁- Conduct a thorough analysis of the existing clients behaviors & market trends/future needs/ opportunities. Collaborate with other departments to develop strategies for approaching new clients.𝟮/ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲- Monitor work progress & keep in contact with clients at all stages (briefing, proposal, contract, production, campaign management).𝟯/ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Organize & manage the work of the internal team ( briefing, de-brief, brainstorm sessions, strategic approach, concept orientation, art direction, ideas for proposals, presentation day,...), ensures both timely completion & high-quality work.- Conduct research on brands & consumers to gain insights for QC, provide feedback, & contribute innovative ideas in support of the internal team.𝟰/ 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Develop quotations to ensure most competitive costs are achieved on each project while concurrently optimizing profit margins.- Manage & follow up with paperwork process (Contract; Liquidation; Payment...).𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: Corporation Communications; Media Relation; Crisis Communications; IMC; Sustainability,... 𝗖𝗟𝗜𝗘𝗡𝗧𝗦- FrieslandCampina Viet Nam- Porsche - CeraVe- Abbott- Sulwhasoo

- 2+ years working as a key Account in 1st Social Listening Group, especially with Data Driven Influencer service.- Manage direct internal team to deliver campaign performance.- Manage and supervise junior staff on their work performance.

Key Project Leader - Full year Influencer Brand Campaign - 2021->2023 ( >20 Billions) .Clients : Mead Johnson - Total Enfa - A+ - A2 - Provital -...𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦𝟭/ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲- Daily manage timeline & control clients’ expectations & new requests. - Strengthen, develop client relationships through quick action & giving solutions.𝟮/ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Understanding and debrief for internal team, input, adjust, verify direction for proposals.- Forecast & budget planning for FY Social Influencer Plan.- Giving Data Driven Solution by utilizing Social Listening (SocialHeat & Social Lift tools) and working closely with Buzzmetrics or YouNet Media team.- Key account to QC the insight/data/proposal/content strategy/content plan.- Project execution & management to streamline processes & improve efficiency (Include controlling - budget, P&L, timeline, KPI; Verifying the output quality from the internal team; Providing solutions when issues/conflicts occur;....).- Negotiate contract conditions with Influencer and optimize internal cost during the pitching round.- Work directly & Manage relationships with different agencies & 3rd-party suppliers to ensure that input products are supplied on time & at the appropriate quality.𝟯/ 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Prepare a quotation & KPIs to commit company standard margin.- Manage & follow up with paperwork process (Contract; Liquidation;...)𝗞𝗘𝗬 𝗖𝗟𝗜𝗘𝗡𝗧- FMCG: Mead Johnson Nutrition - Total Enfa (A+, A2,US, SNS), Provital- Game & Technology: Loạn Chiến Mobile - Ftech- Insurance: Manulife- Education: HungHau Holding; EMG𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦2021- Best employee of the year.- Team of the year.- Assisting clients in attaining BSI awards.2022- Contributed 30% of the company's revenue.- Managed the biggest project with a budget of 13 Billions/year - Team of the year