Karolien Cools Email & Phone Number

Hasselt, Be

Helchteren

Online private Flemish language lessons

Zonhoven, Flemish Region, Belgium

Hasselt

Coaching young adults who are working independently towards their Secondary / High School Diploma.

United States

12 months of traveling the United States with the goal to explore, to grow and to be truly present in the moment.

• Engaged parent community in support of a variety of events and causes• Developed communications materials for the program, activities and events, including presentations, posters, flyers, email announcements, website and social media presence• Implemented Google-based tools to improve board communications and decision making.

Sunnyvale

• Doubled Walkathon fundraiser results in Spring 2014 and again in Fall 2014, exceeded library fundraising goal by 37% in one-week fundraiser event• Managed teams of volunteers for events and ongoing needs, recruited record number of parents to volunteer at walkathon fundraising event• Compiled detailed playbook for fundraising events, cutting organization time by over 50%.

Sunnyvale, Ca, Usa

San Jose, Ca

Drove PI’s content creation to achieve 10% year-over-year growth of contact database:• electronic Direct Mail (eDM) program: Sourced topic of bi-weekly eDM, wrote non-technical eDMs, coordinated writing and editing of technical content eDMs. Obtained necessary approvals and prepared for publication in Eloqua, including html conversion, upload and campaign set-up.• Efficiency Watch Newsletter: Coordinated sourcing and writing of quarterly energy efficiency newsletter, edited for grammar and style. Obtained necessary approvals and prepared for publication in Eloqua. • LED Power Design Newsletter: Coordinated sourcing and writing for LED-specific quarterly newsletter, edited for grammar and style.• Article management: Coordinated sourcing, writing of 18+ articles yearly, edited for grammar and style, obtained approvals and forwarded for placement. Followed up on past articles to maximize publication in multiple languages.• Press Release management: Managed calendar and topics, coordinated sourcing and writing of 14+ press releases yearly, edited for grammar and style, obtained the necessary approvals and coordinated release and publication in five languages. • Advertising: managed online ad placement and ad creative in 25+ publications worldwide in five languages. Rigorously measured and analyzed click data for quantity as well as quality. Increased PI’s brand awareness through: • Graphic design of Annual Report and trade show posters.• Papers for conferences and seminars: solicited, reviewed, edited, secured approval and coordinated submission for 14+ abstracts and papers yearlyImproved job efficiency through reducing compilation time of monthly metrics reports by 75% by creating reusable excel template.

• Designed advertising, PR imagery, datasheet template• Built Flash banner ads• Produced direct email campaign in Marketo

Ran global marketing communications department for publicly held semiconductor company, including strategic planning, budgeting and tactical implementation.

• Managed deliverables for security software consumer packaging, working with vendors (photographer, writers, designers, pre-press and printers) and internal stakeholders (product management, product marketing, legal, branding, product and information development, and production) to deliver imagery, word descriptions, box copy, box lay-outs, CD imprints, CD inlays and manual covers for global implementation.• Led creative direction and managed creation of illustrations related to security software.

• Delivered expert marketing communications services to manage collateral development and production for OLED and IR product lines, including datasheets, selection guides, CD-rom launch kits and demonstration kits. • Provided creative content for channel marketing efforts. • Wrote and edited executive presentations, press releases and award submissions. • Spearheaded monthly newsletter.

• Piloted worldwide communications programs in application processor company, ranging from product launches and press relations to events and employee communications. Focus on messaging consistency, brand establishment and press relations.• Spearheaded product launch public relations activities resulting in 20+ pieces of print coverage in %75 of targeted publications, including cover of leading trade magazine.• Generated press releases, conducted press briefings, oversaw release distribution and managed PR agencies in US, Europe and Asia. • Developed and tracked Marcom strategies and budgets.• Coordinated trade show participation, trainings and corporate events.• Created product collateral: brochures, trade show signage, training materials, datasheets.• Ghost-wrote and edited contributed articles.

Responsible for all Marcom activities for Power Management, Interface, Portable Power and Wireless product lines working with outside vendors as well as hands-on. Focus on advertising, collateral, trade shows, events and seminars.

Implemented Marcom activities in EDA start-up company, focus on collateral development and production and trade shows.